Myers-Briggs Profile

1. Myers-Briggs Profile A Tool for Audience Analysis

2. 1. Orientation • A tool for understanding differences • A tool for shaping messages • A tool for predicting potential concerns • Focus on the thought process, not the results

3. 2. Cautions • Like any tool, we are making tradeoffs • reification • hardening of the categories • Scores are not good or bad, only different • Scores may be mistaken • There are alternative classification systems

4. 3. Administration • Take the in-class version • Take the extended version in counseling center • Take the web version • www.Keirsey.com • www.davideck.com/links/keirsey1.html

5. 4. Historical Perspective • Carl Jung • 1950’s developed by Myers & Briggs • Widely used today • Certification process

6. 5. Interpreting your scores • Extrovert vrs. Introvert (Energy) • Sensing vrs. iNtuition (Perception) • Thinking vrs. Feeling (Judgment) • Judgment vrs. Perception (Living)

7. Extroverts Social Expressive Many Broad Interaction Outward Act – Speak - Think Introverts Private Quiet Few Deep Concentration Inward Think - Speak Extroverts & Introverts

8. Sensing Facts Experience Present Practicality Enjoyment Realism Using Intuitors Possibilities Novelty Future Aspiration Development Idealism Changing Sensors & iNtuitors

9. Thinking Analyzing Objective Logical Criticism Onlooker Decides on principle Long-term view Feelers Sympathizing Subjective Personal Appreciation Participant Decides using values Immediate view Thinkers and Feelers

10. Judgers Close Decide Structure Organize Firmness Control Perceivers Open Explore Meander Inquire Flexible Spontaneity Judgers and Perceivers

11. 6. What are the outward signs of type • Office • Speaking Style • Nonverbals • Job duties • Responses to situations • Principle – Look for multiple cues • License Plate? • Quiz

12. 7. Adapting your comm. style • Channel choice (oral vrs. Written) • Data presentation • Process descriptions • Expectation management • Content/relationship orientation • Timing • Abstraction levels

13. Sign Talk-Think-Talk Like action Uncomfortable with silence Likes groups ↑Talk ↑Energy So What? Be energetic, enthusiastic Use agenda to control discussion Avoid assuming that talk = commitment Comm. With Extroverts

14. Sign Think-Talk-Think Thoughtful May appear aloof Don’t like to be interrupted ↑Talk ↓ Energy So What? Avoid lots of ??? Allow thinking time Provide time to write Distribute agenda before meeting Comm. with Introverts

15. Sign Ask for specifics Present time focus Likes order in arguments So What? Show steps, process Provide facts, figures, evidence Be direct Present tangible objects, documents Comm. with Senors

16. Sign Looks for big pixs, relationships Works in bursts Has a future focus Culls out details So What? Show main idea Avoid details Emphasize possibilities Let them dream Comm. with iNtuitiors

17. Sign Leery of psychology Objective May appear unemotive Wants to hear both sides of story So what? List pros and cons Present emotions as facts to be weighed in decision Be concise Comm. with Thinkers

18. Sign Avoids conflict Concerned with personal relationships So what? Get to know them personally Talk to person b4 biz Watch how you say things Talk about impact on people Be careful when offering criticism Comm. with Feelers

19. Sign Organized ♥ lists ♥ Office Max So What? Show timetable Avoid surprises Allow prep time Show that you will follow-through Meet deadlines Comm. with Judger

20. Sign Creative Easily distracted Appears “flighty” at times Doesn’t like routine or rigid structure So What? Provide options Allow things to flow Allow time to explore new ideas and complexity Tolerate tangential discussions Comm. with Perceiver

21. 8. Using M-B as AA tool • Lion approach • Dual track • Divide/conquer • Majority rule

22. 9. Translations • Employees are dissatisfied. T & F • Employees need to give $ to United Way. E & I • Employees need to come to a communication seminar. S & N • The new project will be operational on January 1. J & P