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MTAC Association Presentation David Steinhardt CEO, IDEAlliance

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MTAC Association Presentation David Steinhardt CEO, IDEAlliance

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    1. MTAC Association Presentation David Steinhardt CEO, IDEAlliance

    3. 21st Century Technology

    11. End-to-End Supply Chain Advertisers Advertising & Design Agencies Publishers Cataloguers/Direct Marketers PreMedia and Pre-Press Services List Management & Fulfillment Printers Transportation, Logistics & Distribution Companies Manufacturer & Supplier – Equipment, Ink, Materials & Paper Corporate Information Management Technology Systems, Services & Integrators

    12. Incubator of Key IT Infrastructure 1970’s Concept of Generalized Markup for Text Storage & Retrieval Led to Gencode Specification with IBM 1980’s Standard Generalized Markup Language (SGML) Supported American National Standards Institute leading to International Organization of Standardization 1990’s Extensible Markup Language (XML) Launched at IDEAlliance XML USA Conference in 1995 2001 – Present Key Industry Association to Apply XML-Based Workflow to Print Media

    13. Extensible Mark-Up Language (XML)

    14. The Digital Enterprise

    17. Standards & Best Practices for Value Chain Content Acquisition, Creation & Management Digital Image Submission Criteria (DISC) Digital Image Metadata Management (DIM2) Information Content Exchange (ICE) Publishing Requirements for Industry Standard Metadata (PRISM) Digital Advertising & PreMedia Workflow AdsML (Specifications for End-to-End Advertising Workflow) Universal Advertiser Digital Identifier (UNADI) Color Management & Production Workflow Gen’l Requirements for Application in Commercial Offset Lithography (GRACoL) Job Instruction File Format for Industry (JIFFI) Production Order Specification (PROSE/XML) Specification for Web Offset Printing (SWOP) Supply Chain Management Electronic Manifest and Bar Coding (EMBARC) of Paper Stock Shipments Graphic Industry Bar Code (GIBC) North American Roll Identifier (NARI) papiNet: Global Transaction Standard for Paper & Forest Supply Chain Mail & Newsstand Distribution Address Data Interchange Specification (ADIS) US & Canada Mail Data Specification (Mail.dat) Shipping & Logistics Planning for Newspaper Inserts & Magazines

    19. XML Model Utilize current and validated mega-XML architecture and business language (schema) Develop a horizontal specification with core elements that serve as building blocks for market segments Providing benefits to shared market segments Develop the segment specification by utilizing building blocks with focused implementation approaches Compatibility amongst the market segments A productive best practices approach

    20. Overview of Programs & Services Industry Committees – 8 Strategizing and problem-solving teams Technical Working Groups – 14 Barcode, Color, and XML-based specification teams Implementation Teams – 6 Outreach and educate to increase adoption of best practices Conferences – 6 2,500 annually attend meetings in the US and Europe Annual Print Distribution Conference – with industry partners Alliance for Non-Profit Mailers, GAA, MPA, PIA/GATF & PostCom www.printtools.org Publications, services & tools to improve quality & efficiency

    21. Mail & Newsstand Distribution 1967 1st Annual Conference led by Mailing Services Committee 1976 Bundle & Bag Sequencing Manual – Turn over to computer the proper sequencing of names and addresses into mail distribution, rather than mail destination 1980s Education series on mail preparation with handbooks 1984 PASS: Packaging And Sack Sequencing for Publications Mailing – Computer presort of the mailing labels into the groupings needed to satisfy postal requirements 1995 Mail.dat 1st Published – Production container summary file Accepted by the USPS/PostalOne! and NOW XML-format 1999 ADIS: Address Data Interchange Specification – standardize means to communicate uniform address files – XML-format, UPU-endorsed

    22. Industry Groups & Leaders Addressing/Distribution Committee Chair: Joe Schick, Quad/Graphics Vice Chair: Val Scansaroli, Hearst & Mike Winn, RR Donnelley Canada Panel Chair: Scott Lorenz, Time Inc. National Magazine, Book & Film Carriers Chair: Dave Davis, Nationwide Midwest Newsstand Logistics Committee Chair: George Woods, Time Inc. POISE: Printers’s Operational Issues Study Effort Chair: Anita Pursley, Quebecor World ADIS Working Group Chair: Joe Lubenow, Lubenow & Associates Mail.dat® Working Group Chair: Dan Minnick, DoubleClick Mail.dat® Postage Reporting & Transaction Messaging Working Grp Chair: Phil Thompson, Quad/Graphics

    23. Thank You For more information: David Steinhardt 703.837.1066 dsteinhardt@idealliance.org www.idealliance.org

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