Cisco Unified Communication Manager Business Edition

1. Cisco Unified Communication Manager Business Edition Arun Ragunathan Product Manager, IPCBU March 23, 2007

2. Agenda • UC system 6.0 - Mid-market offering overview • Cisco Unified Communications Manager Business Edition • Overview • Pricing, packaging and licensing • Appliance • Features • Administration • Additional Mid-market offers • Summary

3. Cisco Unified Communication Manager Business EditionOverview

4. Strategy Behind the Mid-Market Offering Target Segment: • Medium-sized businesses with 1-5 sites & 150-500 total employees • Want Big Business features at an affordable price

5. Strategy Behind the Mid-Market Offering Target Segment: • Medium-sized businesses with 1-5 sites & 150-500 total employees • Want Big Business features at an affordable price It is: • Affordable • Customer & partner friendly • Easy to sell, install, operate, & maintain to protect margins • New features tailored to unique needs of medium business • Partner Management tools to reduce service costs/complexity • Priced to ensure competitiveness at small line counts • Application Rich: UC application support

6. Strategy Behind the Mid-Market Offering Target Segment: • Medium-sized businesses with 1-5 sites & 150-500 total employees • Want Big Business features at an affordable price It is: • Affordable • Customer & partner friendly • Easy to sell, install, operate, & maintain to protect margins • New features tailored to unique needs of medium business • Partner Management tools to reduce service costs/complexity • Priced to ensure competitiveness at small line counts • Application Rich: UC application support It is NOT an enterprise branch office solution

7. Unified Communications System 6.0 Mid-Market Offering Product Elements Cisco Unified CM BE New desktop features Cisco IP Phone 7931G Cisco netManager Business Attendant Console Services & Support Commercial Services Offering Essential/Select Operate/Smtnet SMB Smart Assistant Cisco Remote Operations Service Partner Enablement TOI (Product + Service) Documentation/Training/Tools Specialization/Certification Demos & NFR Ordering & Pricing Ordering tools (SX/QB) Capacity tools Bundled packaging optimized For ease of sale Sales Enablement TOI (Product + Service) Documentation/Training Tools Demo Marketing Collateral Msging/Positioning Partner summit Launch programs (Int + Partner / ext)

8. CUCMBE Cisco Unified Communications Manager Business Edition Unified Communications system for Mid-sized companies • Key Unified communication applications on a single powerful server • Supports up to 500 users and 5 sites • Integrates with entire Cisco Unified Communications System of Products Simple Setup and management • Single server for three applications CUCM, Mobility Manager and CUC • Pre-loaded software suite • Single set of credentials, single sign-on • Integrated mailbox configuration and common management tools CM UCxn MM Orderability End of March ’07, Availability End of May ‘07

9. Common Platform Common Management Licensed Based Entitlement CUCMBE Vision • Low-cost, feature-rich, easy-to-deploy • Global / localized offer • Single non-redundant Appliance: shared HW and OS • Common services • Bundled Install/Upgrade, DB, Identity Mgmt • Common Management & Tools • Flexible Licensing • Applications, Options, Quantities • Demo License UnityCxn CUPS MPE UCCX CM Presence Call Control Customer Interaction Mobility Messaging Rich-Media Future

10. Common Platform Common Management Licensed Based Entitlement CUCMBE Vision • Low-cost, feature-rich, easy-to-deploy • Global / localized offer • Single non-redundant Appliance: shared HW and OS • Common services • Bundled Install/Upgrade, DB, Identity Mgmt • Common Management & Tools • Flexible Licensing • Applications, Options, Quantities • Demo License UnityCxn CUPS MPE UCCX CM Presence Call Control Customer Interaction Mobility Messaging Rich-Media Future

11. Deployment Model Medium Sized Businesses, up to 500 users, 1-5 sites Access Router SRST QoS WAN Wireless laptops IP Communicator ASA 5520 w/ IDS PSTN MPX CCX CUP IP Phone Laptops Public Internet Catalyst Switch Core + Distribution Remote sites (1 to 5) Different sizes CUCMBE IP Phone IP Communicator Wireless laptops Desktops/laptops Cisco IPCommunicator IP Phone Tele-worker Central Site

12. Cisco Unified Communication Manager Business EditionPricing and Packaging

13. Cisco Unified Communications Manager Business Edition - Pricing Elements 10 or 50 user packs 1,2 or 3 years Software Subscription Essential Operate/Select Operate Services Same as CUCM 6.0 Device Licenses All CUCM clients Clients 10 or 50 seat packs Add-on Seats MCS 7828 appliance + First 50 seats Base Package

14. Cisco Unified Communications Manager Business Edition - Pricing and Licensing • Starter packages include MCS 7828 appliance and first 50 seats • Additions available in 10 or 50 seat packs • Priced to ensure competitiveness at small line counts • Single top-level part number to configure software, hardware and licenses.

15. Packaging

16. Packaging • Cisco Unified Presence software on DVD shipped with Cisco Unified Communications Manager Business Edition • Requires an adjunct server, Each presence enabled user requires a device license.

17. Packaging • Cisco Unified Presence software on DVD shipped with Cisco Unified Communications Manager Business Edition • Requires an adjunct server, Each presence enabled user requires a device license. • Cisco Unified Contact Center Express software on DVD also shipped with the base package • Requires an adjunct server., Includes 5 CCX Enhanced Agent licenses for no additional charge.

18. Packaging • Cisco Unified Presence software on DVD shipped with Cisco Unified Communications Manager Business Edition • Requires an adjunct server, Each presence enabled user requires a device license. • Cisco Unified Contact Center Express software on DVD also shipped with the base package • Requires an adjunct server., Includes 5 CCX Enhanced Agent licenses for no additional charge. • No charge for mobility software (used to be $1995) • Mobility connect feature invocations require 2 Device licenses for each user. • Note: CUCM 4.X and 5.X still require the mobility software to be purchased separately at $1995

19. Packaging • Cisco Unified Presence software on DVD shipped with Cisco Unified Communications Manager Business Edition • Requires an adjunct server, Each presence enabled user requires a device license. • Cisco Unified Contact Center Express software on DVD also shipped with the base package • Requires an adjunct server., Includes 5 CCX Enhanced Agent licenses for no additional charge. • No charge for mobility software (used to be $1995) • Mobility connect feature invocations require 2 Device licenses for each user. • Note: CUCM 4.X and 5.X still require the mobility software to be purchased separately at $1995 • Adjunct Licensing for soft clients • Softclients are provisioned to consume 1 Device License Unit (DLU) instead of 3 when used as an Adjunct to a Primary Device

20. Unified Communications Software Subscription

21. Ordering Example for 150 users * Sample configuration does not include Phones, Essential operate service components

22. Cisco Unified Communication Manager Business EditionAppliance

23. Cisco Unified Communications Manager 6.0 Platforms Cisco Unified Communications Manager Business Edition 7845 Number of Users Per System 7835 7825 7828 Cisco Unified Communications Manager Media Convergence Servers 7816 7500 1000 2500 500

24. Right Balance of: Availability / Affordability / Cost of Ownership

25. MCS 7828 Specifications Right Balance of: Availability / Affordability / Cost of Ownership

26. MCS 7828 Specifications • New MCS 7828 Appliance required for Cisco Unified CM, BE. Right Balance of: Availability / Affordability / Cost of Ownership

27. MCS 7828 Specifications • New MCS 7828 Appliance required for Cisco Unified CM, BE. • Rack-mountable 1RU form factor Right Balance of: Availability / Affordability / Cost of Ownership

28. MCS 7828 Specifications • New MCS 7828 Appliance required for Cisco Unified CM, BE. • Rack-mountable 1RU form factor • Intel Dual-core 3050 Xeon 2.13GHz Right Balance of: Availability / Affordability / Cost of Ownership

29. MCS 7828 Specifications • New MCS 7828 Appliance required for Cisco Unified CM, BE. • Rack-mountable 1RU form factor • Intel Dual-core 3050 Xeon 2.13GHz • 6GB SDRAM (2x1GB and 2x2GB) Right Balance of: Availability / Affordability / Cost of Ownership

30. MCS 7828 Specifications • New MCS 7828 Appliance required for Cisco Unified CM, BE. • Rack-mountable 1RU form factor • Intel Dual-core 3050 Xeon 2.13GHz • 6GB SDRAM (2x1GB and 2x2GB) • Two 250GB Cold Swap SATA drives for higher reliability Right Balance of: Availability / Affordability / Cost of Ownership

31. MCS 7828 Specifications • New MCS 7828 Appliance required for Cisco Unified CM, BE. • Rack-mountable 1RU form factor • Intel Dual-core 3050 Xeon 2.13GHz • 6GB SDRAM (2x1GB and 2x2GB) • Two 250GB Cold Swap SATA drives for higher reliability • Pre-loaded OS and software suite. Right Balance of: Availability / Affordability / Cost of Ownership

32. Availability

33. Availability • Appliance model is inherently more stable • - Closed system with limited access to OS interface, no third party agents, viruses etc

34. Availability • Appliance model is inherently more stable • Closed system with limited access to OS interface, no third party agents, viruses etc • Higher availability with redundant hard drives. • - SW monitoring agents CUCOM, IBM Director Server, HP Insight, & Dell Open Manage, netManager can monitor the status of the drives using SNMP

35. Availability • Appliance model is inherently more stable • - Closed system with limited access to OS interface, no third party agents, viruses etc • Higher availability with redundant hard drives. • - SW monitoring agents CUCOM, IBM Director Server, HP Insight, & Dell Open Manage, netManager can monitor the status of the drives using SNMP • Survivable remote site telephony for WAN failures.

36. Availability • Appliance model is inherently more stable • - Closed system with limited access to OS interface, no third party agents, viruses etc • Higher availability with redundant hard drives. • - SW monitoring agents CUCOM, IBM Director Server, HP Insight, & Dell Open Manage, netManager can monitor the status of the drives using SNMP • Survivable remote site telephony for WAN failures. • SRST at the hub for partial redundancy.

37. Matching Solution to Customer Needs

38. Matching Solution to Customer Needs Customer has fewer than 100 employees • Cisco Unified Communications Manager Express OR Unified 500 Series likely the best fit

39. Matching Solution to Customer Needs Customer has fewer than 100 employees • Cisco Unified Communications Manager Express OR Unified 500 Series likely the best fit Customer has between 150-500 employees • Is customer price sensitive? • Yes – Cisco Unified Communications Manager Business Edition • … but, wants higher level of Availability • Include Cisco Unified SRST • Nope - Customer wants highest level of availability and is not price sensitive • Offer redundant Cisco Unified Communications Manager • Customer has more than 300 employees & is likely to grow beyond 500 employee in 2-3 years? • Yes - Offer Unified Communications Manager • No - Offer Unified Communications Manager Business Edition

40. Cisco Unified Communication Manager Business Edition 6.0Feature Highlights

41. CUCM,BE Cisco Unified Communications Manager 6.0 features relevant to Mid-market Integrated Mobility features Includes all Unified CM 5.1 features Support for multi-button 7931G Phone Key Desktop Features DND Intercom with Whisper MWI Audio Notification Co-residency of Unity Connection Starter Licensing Enhanced BAT Export/Import Tool

42. New Desktop Features Easy-to-Use Features Tailored to unique Needs of Medium-sized Customers

43. New Desktop Features Easy-to-Use Features Tailored to unique Needs of Medium-sized Customers • Intercom with Whisper: • New Intercom button – placing and receiving Intercom calls • Whisper- If target destination is on a call, the originator can whisper a one-way message which will be heard by the target and not by the other party. • Three visual states for intercom button : idle, whisper and connected.

44. New Desktop Features Easy-to-Use Features Tailored to unique Needs of Medium-sized Customers • Intercom with Whisper: • New Intercom button – placing and receiving Intercom calls • Whisper- If target destination is on a call, the originator can whisper a one-way message which will be heard by the target and not by the other party. • Three visual states for intercom button : idle, whisper and connected. • Do Not Disturb • Gives phone users ability to go into a Do Not Disturb (DND) state, which turns the ringer off. Calls continue to be presented to the phone; it just doesn’t ring

45. New Desktop Features Easy-to-Use Features Tailored to unique Needs of Medium-sized Customers • Intercom with Whisper: • New Intercom button – placing and receiving Intercom calls • Whisper- If target destination is on a call, the originator can whisper a one-way message which will be heard by the target and not by the other party. • Three visual states for intercom button : idle, whisper and connected. • Do Not Disturb • Gives phone users ability to go into a Do Not Disturb (DND) state, which turns the ringer off. Calls continue to be presented to the phone; it just doesn’t ring • Audible Message Waiting Notification • Available on All Cisco Unified IP Phones • Already available via VG-24x for Analog devices • Conforms to ADA Requirements

46. New Desktop Features Easy-to-Use Features Tailored to unique Needs of Medium-sized Customers • Intercom with Whisper: • New Intercom button – placing and receiving Intercom calls • Whisper- If target destination is on a call, the originator can whisper a one-way message which will be heard by the target and not by the other party. • Three visual states for intercom button : idle, whisper and connected. • Do Not Disturb • Gives phone users ability to go into a Do Not Disturb (DND) state, which turns the ringer off. Calls continue to be presented to the phone; it just doesn’t ring • Audible Message Waiting Notification • Available on All Cisco Unified IP Phones • Already available via VG-24x for Analog devices • Conforms to ADA Requirements • Manual Line Selection for Key System like Operation

47. New Desktop Features Easy-to-Use Features Tailored to unique Needs of Medium-sized Customers • Intercom with Whisper: • New Intercom button – placing and receiving Intercom calls • Whisper- If target destination is on a call, the originator can whisper a one-way message which will be heard by the target and not by the other party. • Three visual states for intercom button : idle, whisper and connected. • Do Not Disturb • Gives phone users ability to go into a Do Not Disturb (DND) state, which turns the ringer off. Calls continue to be presented to the phone; it just doesn’t ring • Audible Message Waiting Notification • Available on All Cisco Unified IP Phones • Already available via VG-24x for Analog devices • Conforms to ADA Requirements • Manual Line Selection for Key System like Operation • Programmable Line Key (PLK) call feature

48. Integrated Messaging based on Cisco Unity Connection Cost-effective feature-rich messaging Solution for Medium-sized businesses !!!

49. Integrated Messaging based on Cisco Unity Connection • Voice messaging for Cisco’s Unified Communications Solution • Part of a Cisco end-to-end solution Cost-effective feature-rich messaging Solution for Medium-sized businesses !!!

50. Integrated Messaging based on Cisco Unity Connection • Voice messaging for Cisco’s Unified Communications Solution • Part of a Cisco end-to-end solution • Voice recognition features • Easy control of your messages with natural speech commands Cost-effective feature-rich messaging Solution for Medium-sized businesses !!!