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Being Web Savvy

Being Web Savvy. “how to help more people and make your job of doing so easier”. Who needs you?. What is your demographic? How old are they/ age range? What do they do? Where are they?. Where are they looking for answers?. Abortion is the FIRST word entered! No more guessing!!.

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Being Web Savvy

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  1. Being Web Savvy “how to help more people and make your job of doing so easier”

  2. Who needs you? • What is your demographic? • How old are they/ age range? • What do they do? • Where are they?

  3. Where are they looking for answers? Abortion is the FIRST word entered! No more guessing!!

  4. Keyword TOOL search

  5. Blog Backlinks http://www.abortionaccess.info/searchprochoice.htm Simply go to those sites and blogs and forums that discuss abortions and pregnancy and make a little comment – e.g. “I’ve heard that good counseling can help and my friend had a very postive experience with ‘Rachel’s Vinyard’ - http://www.rachelsvineyard.org.au/

  6. AdWORDS • Google • Facebook • E.g. http://www.optionsclinic.com.au/home.html

  7. Social media ‘The Personal Factor’ • Facebook • Youtube • Twitter • Myspace

  8. Social Networking case studies http://www.facebook.com/home.php?#!/pages/Enlighten-Education/38293082169 http://community.collectiveshout.org/

  9. Forums • Engaging in the debate (with backlinks) • E.g. ‘The Obama Campaign’

  10. Forums • Good News -Someone is already doing it!

  11. Online Partnering • Find US providers of the service (who appear in Australian online searches) you do and request that they put a link to yourselves under “Australian Counseling Support”

  12. What’s in a name? • AbortionAdvice.org goes to a pro-choice site http://www.bpas.org/bpaswoman.php?page=123 • AbortionAdvice.org.au now goes to Pregnancy Helpline (a service by Priceless Life) Out of interest… • Abortion Ticker - http://www.gracecentered.com/abortion_ticker.htm

  13. Other site tools:From Fundraising to Latest Facts • DONATIONS • Simple Click-thru’s with an e-commerce structure and paypal • This automates the receipts • Members Areas • Important to be up-to-date with the latest info • To get/share the internal news/ strategies (that no-one else can access) • Multimedia • Captures the attention more readily & presents organisation more honestly

  14. Site navigation • Top banner • Should have the logo in top left corner • Should have immediate call to action • Navigation bar (top) • Must present the exact elements the usual user will be seeking: About | Services | Resources (links) | Contact Us • Sidebar (left/ right or both) • This is your chance to get slightly more specific with your navigation… • THEN – It’s all about the stories! • Make sure your counseling site is filled with good testimonials 

  15. The Provision of counseling services today • Face-to-Face Counseling • Phone Counseling  • Live Chat Counseling • Web Call Counseling • Video Counseling “I currently use the internet with great success to work with clients who are unable to visit me in person or who prefer to work online. Skype is a FREE, easy to install, high quality video conferencing program. It's effective, confidential and convenient for you.” http://www.garthalley.com/online-counselling-using-skype/

  16. Benefits of Online Sessions • Saves Time: Skype counseling is a great to have face-to-face or phone counseling when you are unable or unwilling to travel to a counseling office. You can save money rather than lose time traveling from work. Many people now enjoy the convenience of working on themselves and getting support in their own homes and offices where they feel most comfortable. • Some are Shy or Introverted: Skype or Phone Counseling is a great way to connect with a counselor without the barrier of social fears, or trouble meeting new people. • Remote Location or Lack of Services: You can access services if you live in a remote place where counseling services are unaccessible. We have international and national clients where there are limited services. • Comfort Level & Privacy: Services can be available if you do not feel comfortable about visiting a counselor's office or you do not want others to know that you go see a counselor. You may also prefer to work on yourself in a place where you feel comfortable. • Unsure about Counseling: You may prefer to try out counseling before committing to more counseling. • We treat Skype or Phone sessions the same way I do face-to-face sessions. We strive to create a safe space in which we explore concerns togetherIf you have a webcam, we can also see each other during sessions.

  17. What Our Opponents are Presenting: http://www.abortionaccess.info/searchprochoice.htm Case studies http://www.rachelsvineyard.org.au/ http://www.abortionfacts.com/ http://www.notbornyet.com/ http://australianchristianlobby.org.au

  18. Be Not Afraid! • Seek help from volunteers such as high school or tertiary students (they are often unbelievably IT clever and looking for experience for their CV) • Access the ‘Silver Steeple’ SEO Pack • Lots of options … don’t hesitate to call!

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