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Brown Bag Presentation V2 Extras. Competing on Analytics by Thomas Davenport, HBR (January 2006). Hope for the Data Deluge. + analytical tools. hospital patient registries. Web comments. electronic point-of-sale data. remote sensing images tax returns.
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Competing on Analytics by Thomas Davenport, HBR (January 2006)
Hope for the Data Deluge + analytical tools hospital patient registries Web comments electronic point-of-sale data remote sensing images tax returns stock trades OLTP telephone calls airline reservations credit card charges catalog orders bank transactions = actionable knowledge SAS, Advanced Business Analytics Course
Idiosyncrasies of Business Analytics • 1. The Data • Massive, operational, and opportunistic • 2. The Users and Sponsors • Business decision support • 3. The Methodology • Computer-intensive ad-hockery • Multidisciplinary lineage SAS, Advanced Business Analytics Course
The Data: Disparate Business Units Marketing Invoicing Risk Acquisitions Sales Operations SAS, Advanced Business Analytics Course