1 / 19

Germany

Germany. Doing business in Europe’s largest market. Europe’s largest domestic market 27% of Europe’s GDP Population: 82 m Companies: 3,7 m UK's largest export market in Europe second largest globally after the US. Global leader in international trade fairs. Key facts.

rea
Download Presentation

Germany

An Image/Link below is provided (as is) to download presentation Download Policy: Content on the Website is provided to you AS IS for your information and personal use and may not be sold / licensed / shared on other websites without getting consent from its author. Content is provided to you AS IS for your information and personal use only. Download presentation by click this link. While downloading, if for some reason you are not able to download a presentation, the publisher may have deleted the file from their server. During download, if you can't get a presentation, the file might be deleted by the publisher.

E N D

Presentation Transcript

  1. Presentation title

  2. Germany Doing business in Europe’s largest market

  3. Europe’s largest domestic market 27% of Europe’s GDP Population: 82 m Companies: 3,7 m UK's largest export market in Europe second largest globally after the US. Global leader in international trade fairs Key facts

  4. UK’s major trading partners

  5. Germany in 2011 – Out of the recession

  6. Comparison

  7. Top-Location

  8. Germany - strengths

  9. Key industries

  10. Business Culture • Germans have a reputation for being thorough, exact and direct • Give us much detail as possible (technical details) • Germans are direct in expressing views and opinions • no hidden language or reading between the lines • clear, direct communication, concise presentation important • English is common • but not in all industries • Germans are impressed with quality, reliability and reputation • They aim for long-term business relationships

  11. Market characteristics • Highly developed market • International and domestic competition • High quality • Fierce competition • Companies get many enquiries!

  12. What German companies said during our research: • “Information given on design and operation was not detailed enough and that a drawing would have been beneficial” • “We are flooded with new enquiries and are very busy with active projects. “

  13. Recommendations • Know your Unique Selling Points • Adapt the product to the German market (language, regulatory standards, business culture, pricing) • Offer high quality and innovative products

  14. Price and margin are key • Focus on products in niche segments • Have detailed plans on how to enter the market • Define supply channel • which type of companies to partner with (agents, resellers) • Visit German trade fairs

  15. Provide trade literature • With USPs • A lot of technical information • References • In German

  16. Conclusion • Germans love technical details / approvals • When taking on new partner, Germans take it very seriously • Aim for long term relationships • Once a contract is signed, you have a reliable, stable relationship in the 4th largest market in the world!

  17. How UKTI Germany can help you • Flexible, tailor made service • Help you in defining your supply channel Type of companies to partner with • Identify potential German business partners for you • Help you to organise receptions, seminars and product launches

  18. Case Study – Aerogistics • Provider of surface treatments for the aerospace industry • OMIS report to help find a suitable business development representative to work in Germany, on a part-time basis • The report came back with a list of eight high quality candidates. • Aerogistics shortlisted 3 companies, flew to Germany to conduct interviews • UK Trade & Investment helped organise meetings • “It has been a real success. Our representative has already secured a new contract worth £100,000 a year, and is currently negotiating another that will be worth £350,000 a year.” Tom Dawes, Managing Director Aerogistics

  19. Contact Details • Central Coordination Unit Düsseldorf • Email central.coordination.unit.duesseldorf@fco.gov.uk

More Related