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Kelly Bossolt MartaKovorotna Sarah Smith

Kelly Bossolt MartaKovorotna Sarah Smith. Executive Summary:. Industry Overview Company History Financial Analysis Internal Analysis External Analysis Recommendations Questions. Industry Overview:. How big is the apparel retail industry?. 2008: Grew 3% Valued at $1,025.9 Billion

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Kelly Bossolt MartaKovorotna Sarah Smith

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  1. Kelly Bossolt MartaKovorotna Sarah Smith
  2. Executive Summary: Industry Overview Company History Financial Analysis Internal Analysis External Analysis Recommendations Questions
  3. Industry Overview: How big is the apparel retail industry? 2008: Grew 3% Valued at $1,025.9 Billion 2013: Said to increase by 15% Consumers have power Technology is crucial: Maintenance and Inventory
  4. Company History: Growth in the early years Leslie Wexner: Founder 1963: $5,000=Birth of The Limited Year One: Exceeded goal to gross $100,000 by $62,000 1965: Corporate headquarters 100 employees 1968: Sales reach $1 million
  5. Company History: Growth in the early years 1969: IPO 1978: Purchased of Mast industries Gained access to 150 production facilities 1982: NYSE 1986: Sales reach $3 billion 1989: Forbes rates The Limited Brands Inc. 1st in growth and profitability 2003: FOURTUNE : “World’s most admired specialty retailer”
  6. Financial Analysis: Industry and Competitor Comparison Pros: Cons: Strong P/E ratio Highly leveraged with $3.11 of debt to every dollar of equity. Industry average is $.31.
  7. Financial Analysis: 2010 90,000 associates 2,600 stores in the U.S. 5 brands Record Sales of $9.6 Billion
  8. Internal Analysis: The Brands Indulge Inspire Empower Sexy Bold
  9. Internal Analysis: Resources Quality Reputation Market Position Store Locations Technology MAST
  10. Internal Analysis: Capabilities Brand Equity Lean Inventory Inventory Turnover Premium Prices International market Sourcing & Logistics
  11. Internal Analysis: Competitive Advantage Brand Name Technology Consumer Market (NOT market share)
  12. Internal Analysis: Sustaining Competitive Advantage Easy Imitation Differentiation Slow and Steady 360 Degree Brand Potential
  13. External Analysis: Customers Target markets Merchandise seasonal transition New product lines Top fashion Higher prices Unique items Seasonal Sale Slower economy Frequent sales Higher markdowns
  14. External Analysis: Complements Victoria’s Secret & Pink La Senza Body and skin care products Fragrances Makeup Bath & Body Works Gift wraps Accessories Henry Bendel Home fragrances and candles Beauty and fragrance Gift wraps
  15. External Analysis: Suppliers and Partners More than 1,000 suppliers around the world MAST Supplier Diversity Program Accel, Inc. Tara Abraham Millcraft Paper Company World Financial Capital Bank
  16. External Analysis: Suppliers and Partners Business Council for Global Development Trade, Aid and Security Coalition Pacific Links Foundation American Association of Textile Chemists and Colorists Consumer Specialty Association National Candle Association
  17. External Analysis: Suppliers and Partners US EPA Climate Leaders, WasteWise, SmartWay Forest Ethics Recognition 2005 EPA Gold Achievement Award 2007 EPA Environmental Excellence Award 2011 1st place Team in Komen Race for Cure
  18. External Analysis: Substitutes and Competition Gap Banana Republic, Old Navy, Piperlime, Athleta LVMH Moet Hennessy Louis Vuitton Dom Perignon, Fendy, Marc Jacobs, DKNY Hanesbrands Hanes, Champion, Playtex, Bali, Just my Size, etc. American Eagle’s Aerie Abercrombies’ Gilly Hicks
  19. External Analysis: Substitutes and Competition Sephora Christian Dior, Guerlain, Givenchy, etc. The Body Shop L’oreal
  20. Recommendations: International Growth Reduce the Debt-to-Equity ratio Sell More, Offer Less Relationship Building
  21. Questions???
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