FINAL PROGRESS PRESENTATION

1. FINAL PROGRESS PRESENTATION Vivien Chai Su Hui Foong Kwan Chin SohEeLaine PriyatharhisiniSelvaraj Shirley Chua LAKESIDE HOTEL 4, GROUP 8

2. MISSION AND VISION STATEMENT Providing you the best of the best! Our Vision Our vision is to provide excellent service and achieve our customers’ needs and the organization’s goals as well as embrace continuous improvement and development. Our Mission To be one of the greatest and finest hotels with a competitive edge by providing our customers an enriching and pleasant experience with us!

3. TARGET MARKET

4. STRATEGIES • Target different segments during different market occupancy rate • Lower Room Rates according to market occupancy • Investments : Marketing and Hotel Amenities REVISED STRATEGIES • Maintain Room Rates regardless of market occupancy • Compare different competitors room rates to get the best rate

5. Competitor A Competitor B

6. CURRENT CASH BALANCE

14. Month 13

16. PROBLEMS : ROOM ALLOCATION

17. TOO HIGH DEFICIT IN ROOMS FOR ASSOCIATION MEETINGS

18. TOO HIGH DEFICIT IN ROOMS FOR ASSOCIATION MEETINGS

19. EIGHTH ROUND MARKETING EXPENDITURES

20. ADVERTISING

21. SALES FORCE

22. PROMOTIONS

23. PUBLIC RELATIONS

24. 11TH ROUND

25. ADVERTISING

26. SALES FORCE

27. PROMOTIONS

28. PUBLIC RELATIONS