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SMARTBOARDS. Kayla Ned EDUC-7101- Diffusion and Integration of Education Technology Storyboard for Multimedia Presentation Fall – 2009 – Walden University. SMART Boards - Need.
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SMARTBOARDS Kayla Ned EDUC-7101- Diffusion and Integration of Education Technology Storyboard for Multimedia Presentation Fall – 2009 – Walden University
SMART Boards - Need • SMART Technologies start off selling projectors. In the early nineties they wanted to create a product that would enable groups to interact and instantaneously share information with people in the same room and all around the world (Smart Technologies, ULC, 2009).
SMART Boards – Stage 1- Need SMART Boards were originally created for educators who needed to give lectures at a distance in 1991. • Educators • Business • Government
SMART Boards – Stage 2-Research Organization: • Smart Technologies • Intel Corporation • Projectors • Collaborative products for classrooms and meetings
SMART Boards – Stage 3- Development Problems: • Using Microsoft Windows applications • Adapting Graphics • Processor Speed Audience: • Educators & Students • Business Professionals • Government Staff
SMART Boards – Stage 4- Commercialization Production & Marketing: • Rough start • Financial Hardship • Alliance with Intel Corporation-1982
Innovation-decision Process • Knowledge – Educational Institutions, Medical, Broadcasting, Athletics • Persuasion- School boards and administrators • Decision- Benefits for adoption • Implementation-Administration being able to provide adequate training • Confirmation-Results from state standardized test.
Knowledge • SMART introduced the first SMART Board interactive whiteboard in 1991. It was the first interactive whiteboard to provide touch control of computer applications over standard Microsoft Windows applications.
Persuasion • The sales of SMART Boards were slow, because many people did not know about them. • The early adopters were educators who needed to give lectures at a distance.
Decision • After getting all the kinks out of the software and modem speeds increased. • Teachers, business people and government staff around the world came to appreciate the new way in which they could do their jobs using the SMART Board interactive whiteboard, and a new product category was officially born.
Implementation • SMART Technologies formed an alliance with Intel Corporation to help increase funding. • This investment push SMART’s development of hardware and software.
Confirmation • Over 800,000 SMART Board interactive whiteboards have been installed throughout the world in education, corporate, government and military settings.
S-Curve This information shows the sales of Smart Boards in the United States. This data was obtained from http://www2.smarttech.com/st/en-US/About+Us/News+Room/Media+Releases/ 2009+Media+Releases.htm?guid={4091746F-E6E9-4A17-9B63-0FA713596BBD}
Early Adopters • Recognized School Districts • Business • Athletics
Laggards • School Districts without funding • People that are not willing to change • Veteran teachers • Bargain Shoppers
Perceived Attributes • Observability • This would be the best way to get people in the education field to adopt innovation. • My school administrator would need to see documentation on results using this innovation.
Decentralized Approach • Decentralized diffusion systems are usually not managed by technical experts, but by the users to fit their particular need (Rogers, 2003). • SMART Technologies saw a need to provide tools that enable communication, collaboration and learning whether in the same room or across distances.
Change Agents • SMART develops hardware and software tools that help groups access and share the information they need to meet, teach, train and present. • Educators • Government • Businesses
Critical Mass • SMART Boards have reached it critical mass. • 18 million students in more than 600,000 classrooms in more than 100 countries around the world are currently using SMART products.
SMART Boards • Need more convincing; here a short video on Using the SMART Board in the Elementary Classroom. http://www.youtube.com/watch?v=G8P-sv9dOu8
References: SMART Technologies, ULC (2009). Company History. Retrieved September 30, 2009 from http://www2.smarttech.com/st/en-US/About+Us/News+Room/Media+Kits/Corporate+Media+Kit/History.htm SMART Technologies, ULC (2009). http://www.smarttech.com Rogers, E. (2003). Diffusion of innovations (5th Ed.). New York: Free Press. YouTube, LLC (2009). Using SMART Boards in Elementary Classroom Retrieved November 2, 2009 from http://www.youtube.com/watch?v=G8P-sv9dOu8