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This guide provides information on print media, press, publishing companies, broadcasting, multimedia, networks, and audience. It includes practice exercises and tests to reinforce key concepts.
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Print media – newspapers, books and magazines • Press – people who write for newspapers and magazines • Publishing companies – companies that produce print media • Broadcast – v. to transmit a radio or television program for public, n. a radio or television program • Multimedia – media services containing sound, pictures and text • Networks - channels which distribute information • Audience - the people reached by a book, film, or radio or television programme
Example test • A / CIRCLE THE LETTER BEFORE THE CORRECT ANSWER. /10 • 1. Susan is the woman ………… husband is in hospital. • a) her b) whose c) which d) whom • 2. This place gets ……… crowded with tourists every summer. • a) always more b) crowded and more c) from more to more d) more and more • 3. Someone suggested ………… for a walk. • a) go b) going c) of going d) to go • 4. …………. Volga River is the longest river in Europe. • a) ---- b) A c) The d) That • 5. I went to the manager because I wanted to ………….. a complaint. • a) make b) do c) have d) take • 6. I just had to take the dog out ……………..of the awful weather. • a) although b) despite c) even though d) in spite • 7. We insist ……….. the highest standards of cleanliness in the hotel. • a) in b) at c) on d) for • 8. We were in Greece ……. July. • a) on b) in c) at d) for • 9. The government is doing nothing to help …………. . • a) poor b) the poor c) the poors d) the poor ones • 10. Someone …………… the tickets are free. • a) said me b) said me that c) told me d) told to me
Example test • B / PUT THE VERB IN BRACKETS INTO THE CORRECT FORM /20 • 1. I ……………………… (just/do) all the housework. The flat is really clean now. • 2. Our children are at school. They ………………….. (sing) in the choir now. • 3. Prices …………..………… (rise). Everything is more expensive this year. • 4. Henry …………………….…. (not/check) his e-mails yesterday. • 5. The man sitting next to me on the plane was very nervous. He ……………..……… (never/fly) before. • 6. It …………….………….. (be) all right if it hadn’t rained all the time. • 7. Sue is excited. She …………………. (have) a party tomorrow. • 8. If Rachel ……………….… (get up) earlier, she wouldn’t always be late. • 9. I …………….….. (mean) to phone Diane last night. • 10. Peter: What time did they leave the station? • Peter asked me what time they …………………………… (leave) the station.
Example test D / VOCABULARY: DEFINE THE FOLLOWING TERMS /10 • Corporate advertising …………………………………………………………………………. • Direct mail marketing …………………………………………………………………………. • Acquisition …………………………………………………………………………. • Cash machine (ATM) …………………………………………………………………………. • Sole Proprietor ………………………………………………………………………….
Example test • E / MAKE THE FOLLOWING SENTENCES PASSIVE • 1. We will not admit children under sixteen. • …………………………………………………………………………….. • 2. They wore evening dresses. • …………………………………………………………………………….. • 3. The mob broke the shopping windows. • ……………………………………………………………………………… • 4. Somebody has drunk all the wine. • ……………………………………………………………………………… • 5. They are writing the reports at the moment. • ……………………………………………………………………………….
Example test C / WRITE THE NUMBERS /10 17,544 ……………………………………………. £12.60 ………………………………… 7 ¾ ……………………………………………… 11.06.1981…………………………………. 8.603 ………………………………………………