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The Wireless Now

The Wireless Now. The current wireless market, trends, and future directions. UMBC. Sean Carton Unplugged Interactive http://www.unpluggedinteractive.com http://www.cdinteractive.com October 12, 2000. Topics. Technology Trends Wireless Technology Overview Consumer Trends

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The Wireless Now

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  1. The Wireless Now The current wireless market, trends, and future directions UMBC Sean Carton Unplugged Interactive http://www.unpluggedinteractive.com http://www.cdinteractive.com October 12, 2000

  2. Topics • Technology Trends • Wireless Technology Overview • Consumer Trends • Putting it All Together • Future Directions What we’re going to cover...

  3. The Big Trends... • Moving away from PCs • Net.Everywhere Where the Web’s going...

  4. Moving away from PCs • 60 % of US households online by end 2000…57% of new users will not use PCs. (Cahners-Instat) • Appliances will include enhanced cable, set-top boxes, and gaming devices. • Appliances will surpass PCs by 2003 (IDC Research) The days of the PC are over...

  5. Moving away from PCs Devices...

  6. Net.Everywhere • US Mobile users expected to more than double by the end of 2000…4 million users expected. (Yankee Group) • 1 Billion global users on mobile by 2003. (Yankee Group) • By 2003, more users on mobile than on PCs (IDC Research) • Mobile e-commerce market $200M by 2004 (Strategy Analytics) • 80% of US users will access the Web via mobile devices by 2001 (CapGemini) • 3.5 billion mobile phone users by 2010 (SRIC) The rise of the Wireless Web...

  7. Net.Everywhere "Essentially, we will be surrounded by devices rather than focusing on one desktop PC. Pervasive, or ubiquitous, computing is the next plateau” David King, PricewaterhouseCoopers Technology Forecast 2000 The rise of the Wireless Web...

  8. Net.Everywhere More than just cellphones...

  9. What do the trends point to? • The Web will be everywhere • The Web will be a part of everyday life, not an add-on • People will be used to not using PCs • Everyone will be connected all the time Everyone connected all the time...

  10. The Technology • Cellphones • PDAs • HTML (WinCE, PocketPC) • PQA (Palm VII) • Hybrid/Specialized Devices/Networking • Bluetooth • Voice Portals: Vortals What drives the devices...

  11. How it works... A new gateway to the Net...

  12. WAP: A different metaphor “decks” and “cards”

  13. WAP: Example Code <?xml version="1.0"?> <!DOCTYPE wml PUBLIC "-//WAPFORUM//DTD WML 1.1//EN" "http://www.wapforum.org/DTD/wml_1.1.xml"> <wml id="chooseDeck" class="select"> <template> <do type="prev"> <noop/> </do> </template> <card id="selection" title="Menu" newcontext="true"> <p> <b>Select Option</b><br/> <a href="hello-1.wml">1st example</a><br/> <a href="hello-2.wml">2nd example</a><br/> <a href="#caps">Caps</a><br/> </p> </card> <card id="caps" title="CAPS"> <p id="caps" align="center"> HELLO WORLD! <br/> <a id="back" href="#selection" title="Menu"> Menu</a> </p> </card> </wml> Subset of XML...

  14. i-mode • Huge in Japan • Extremely low-cost ($1/month) • Micropayment model via subscription • Over 13,000 sites • More using it for Web access than PC • Uses HTML (sort of) The next Big Thing?

  15. I-mode infrastructure

  16. PDA Technologies • Web-Clipping Apps: PalmVII • Small • Act as “gateways” • Widely available • Created using current tools • Features for determining current location and feeding data to application • HTML: PocketPC & WinCE • Standard HTML access • Format differences

  17. Web Clipping Aps/ PDA Apps Examples...

  18. Hybrid Technologies: Bluetooth • Short-distance networking • Mobile phones • Computers • PDAs • Net-enabled devices Connecting all the dots...

  19. Bluetooth Implementations The devices...

  20. Vortals • Voice activated • Gateway to text Web • Re-purposing of audio content from radio/Web • Expensive (air time) • Will revenue model work? Browse the Web with your voice...

  21. Where do consumers fit in?

  22. The Consumer Is Taking Control “We stand now on the brink of a fundamental shift of power: from producers to consumers, and from institutions more generally to individuals. We are, in a sense, witnessing the end of consumer dependence.” Yankelovich Monitor, 1999-2000. Power shift...

  23. Consumer Control • “My Whatever” sites popular • Some of the biggest online segments: • Travel • Health • Automotive • Auction • Pricing comparison, e-pinion sites on the rise • “I thought I was immune to the Net…then I got bitten by eBay.” William Gibson How the Net fits in...

  24. Consumer Control • Autonomy • 85% of consumers: “It is important to me to feel in charge of every part of my life.” • Enjoyment • 81% of consumers: “Need to get more pleasure out of life.” • Diversity • 76% of consumers: “People should feel free to look, dress, and live the way they want.” What matters to consumers...

  25. Control Producer Consumer Consumer Control=“A World Built By Me” Power shifting over time...

  26. New Consumer • Networked • Information-gatherers • Brand as shorthand, not as status • Situational • Smart and info-savvy • Show me! Characteristics...

  27. Wireless fits the trends • Information always available • Part of lifestyle, not an add-on • Consumer in control in all environments • Be smart all the time: digital brain-boosted consumer • Always connected to personal networks of influence Wireless-- on trend

  28. Location-based services • Know where the consumer is at all times. • Market to the situation. • Become indispensable. • Entertainment, travel biggest opportunities. • Privacy a big issue On location...

  29. Vertical, targeted apps • On-site estimating • Time/Expense reporting • Product information • Expert-system access • On-site order status/modification • Scoring/Stats Management • Medical data/patient data • On-site benefits management Services, not ads...

  30. Vertical, targeted apps • W-Tickets • W-Coupons • Personal info • Travel management • W-Banking • In-store promotions • Location-specific Services, not ads...

  31. Future Directions • Wireless broadband • Audio • Video • Streaming • G3 Services • I-mode & AOL • Device integration • Embedded Internet • Death of analog Where to next...

  32. Resources • AnywhereYouGo.com • Gaddo.net • Internet.com • Wireless.com • Phone.com • Yospace.com • Wirelessdevnet.com For more info...

  33. Wireless... Brand Experience.Anywhere

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