Guide to Marketing Kits Updated: May 3, 2013

1. Guide to Marketing Kits Updated: May 3, 2013

2. Introduction Message A brand is the summary of everything that an organization is, does and says. The brand of Global Brigades is the result of our appearance of what we are–our identity. As a recognized leader in student-led sustainable health and development, Global Brigades must provide a consistent brand in order to be effectively portrayed as a cohesive organization, whose programs work together towards a holistic mission. To create and maintain a strong brand for Global Brigades, it is important that we deliver our brand consistently. Part of this is maintaining a consistent visual brand across all our communications–providing our audiences with a set of compelling visual associations that communicate our mission quickly and effectively. This Guide to Marketing Kits details the elements of Global Brigades’ brand and includes guidelines for logo usage, as well as an overview of the marketing kits for Brigades’ programs. Should you have any questions about anything in this guide, please contact Vanessa Lopez from the Brigades Marketing Team. We hope the marketing materials and guide will assist you in empowering other passionate volunteers to join the Brigades family and we are always open to any new suggestions or requests for other types of materials that can assist you as well. Sincerely, Brigades Marketing Team

3. Contents of ‘Introduction to Marketing Kits’ Introduction………………………………………………………………………… Table of Contents………………………………………………………………… Brand Components The Global Brigades Logo & document creation…….……. The Global Brigades Tagline…………………………………………… Color Palette……………………..………………………………………….. Fonts………………………………………………………..…………………… Design Theme……………………………………..………………………… Marketing Materials Included Materials……………………..…………………………………. A3 Poster………………………………………………………………………. 1 Page Flyer…………………………………………………………………… Handout………………………………………………………………………… Brochure……………………………………………………………………….. Powerpoint……………………………………………………………………. Electronic Brochure………………………………………………………. Email Templates……………………………………………………………. Table Banners……………………………………………………………….. Slide 2 Slide 3 Slide 4 Slide 7 Slide 8 Slide 9 Slide 10 Slide 13 Slide 14 Slide 15 Slide 16 Slide 17 Slide 18 Slide 19 Slide 20 Slide 21

4. The Global Brigades Logo The Global Brigades Logo and program logos are the core elements of the graphical identity of Global Brigades. The Global Brigades logo should only be used in place of a program logo if the user’s audience is someone who wants information about the entire organization as a whole, rather than a specific program. Otherwise, the appropriate program logo for the audience should be used for all communications. “Global” is always set in a dark grey The globe is always set in light grey “Brigades” is always set in the brigades blue color

5. The Global Brigades Logo and Programs A Global Brigades logo or program logo should be used on the front of every Brigades publication including newsletters, promotional items, recruiting materials, postcards, brochures, and posters. The logo should appear at the bottom of every piece of material, along with a listing of all the brigade programs, and the main Global Brigades website URL (www.globalbrigades.org) as shown below. FOOTER ON COVER/TITLE PAGE Always list all 9 Brigades programs in alphabetical order, with periods between. The logo should appear on the right side of the program listing. Always list the main Global Brigades website URL rather than program specific websites. Equal spacing on each side of the program listing, between the left edge of the document and the logo on the right.

6. Document Header and Footer Word Documents and Powerpoints The header of the document should always include a portion of the picture used on the cover page or if no picture was used on the cover, then the standard header shown on this powerpoint should be used. HEADER FOOTER Globe symbol and title always in white, flush with the bottom of the header picture. Global Brigades website on bottom left corner Document title and page number on bottom right corner, separated by “| “ www.globalbrigades.org

7. The Global Brigades Tagline Global Brigades’ main tagline for all programs is ‘students EMPOWERING communities.” This tagline is often added as an arch over the picture version of the globe or can be used as a stand alone tagline in materials as seen below. When used, the ‘students’ and ‘communities’ words in the tagline should be in lowercase letters, while ‘EMPOWERING’ should be in uppercase letters. The tagline is in picture version over the globe. The tagline can also be used in other materials, such as this banner.

8. Color Palette The Global Brigades logo is comprised of three parts: the globe, the program name, and ‘Brigades.’ The globe and the program name are always set in one of the three grey tones below to best complement the background that the logo is being placed on, and the ‘brigades’ part of the logo is set in one of the nine program colors below. The globe is set in one of the three greys. RGB Red Green Blue 1 84 166 RGB Red Green Blue 47 47 47 RGB Red Green Blue 167 167 167 RGB Red Green Blue 215 215 215 The program name is also set in one of the three greys to match the color of the globe. RGB Red Green Blue 228 141 0 RGB Red Green Blue 0 63 183 RGB Red Green Blue 42 0 183 RGB Red Green Blue 141 0 183 RGB Red Green Blue 0 183 24 Listed below the program should be all the countries where that program is. RGB Red Green Blue 228 8 0 RGB Red Green Blue 93 154 94 RGB Red Green Blue 228 95 0 RGB Red Green Blue 0 130 183

9. Fonts Consistent use of fonts will strengthen the recognition of our brand. Global Brigades uses three main fonts throughout all of its materials. Typeface Typeface Detail Doris PP Doris PP is used for the program name in all logos. It is also used by the Brigades marketing team in pre-made materials for chapters. Arial (bolded) is used for headlines and the list of brigade programs. This font is available as a free font in most software and should be used for all marketing materials. Arial Bold Calibri Calibri is used for body text. This font is available as a free font in most software and should be used for all marketing materials

10. Design Theme Global Brigades has recently launched a new design theme which consists of the following elements: 1. Emphasis of the globe as a single design 2. Cropping words and symbols from pictures

11. Design Theme 3. Use of program color throughout materials 4. Definition of ‘brigades’

12. Design Theme 5. Use of slogans Real world business experience. Real world change. Improving access to clean water one community at a time

13. Included Materials • Included in your marketing kits are the following materials in both Microsoft 97-2003 and Microsoft 2007: • A3 Poster • 1 Pg Flyer • Handout • Brochure • PowerPoint • Electronic Brochure • Envelope Template • Email Templates (4) • Table Banners (4) • The following slides will introduce you how to most effectively use the materials that are included in your marketing kit. Please note that marketing materials may be updated frequently, so please check with your GB regional advisor for the most recent kit for your brigade program before using for each new brigade.

14. A3Poster This A3 Poster is made for posting in hallways, classrooms, or bulletin boards to inform students about information sessions or meetings. It should be printed on A3 (11.69” x 16.54”) size paper. Editable Editable

15. 1 Page Flyer This 1 Page Flyer is also made for posting on in hallways, classrooms, or bulletin boards to inform students about information sessions or meetings. It should be printed on Letter (8.5 x 11”) size paper. Editable Editable

16. Handout This Handout is a smaller replicated version of the 1 Pg Flyer made to be handed out to individual students to inform about information sessions or meetings. It should be printed on Letter (8.5 x 11”) size paper, and cut into 1/6 size pieces on the grey dotted lines.

17. Brochure This Brochure is made to be handed out to individuals to provide more information about the program, including location, an overview of the one week trip, costs, and contact information. It should be printed front and back on a Letter (8.5 x 11”) size paper making either one large brochure or two smaller brochures, and folded on the grey dotted line. You will notice that the grey dotted line is not exactly ½ of the page, and that “APPLY FOR THE NEXT BRIGADE” will show from the inside when folded. Front view when folded Back view when folded All text fields are editable Only editable text

18. Powerpoint This Powerpoint is made to be used for information sessions to give to prospective brigaders. It gives overview information about Global Brigades, the other Brigade programs, and details about the highlighted brigade. The details about the briagde include a video, different phases of the brigade, sample itinerary, costs, and contact information. Please view the notes section to prepare before giving the presentation. Also note that many of the Powerpoints have moving animation, so please view in ‘Slideshow’ mode. First slide of Powerpoint

19. Electronic Brochure The Electronic Brochure is made to be used as an attachment when sending out recruitment emails. It is basically the same version of the print brochure, just in a different format. Each electronic flyer is in PDF format in a small file size so that it can easily be attached to emails and downloaded and viewed easily.

20. Email Templates The four email templates are made to be sent to different audiences (alumni, faculty, listservs, and relevant clubs) to recruit volunteers for a brigade. The content in the email templates should be copied and pasted into an email, and the highlighted portions should be changed to be relevant to your brigade and information. Email Template

21. Banners The Banners on the left are made to be used as table banners to attach to the front of tables for fair booths, or to use as wall banners. The Banner on the right are made to be used with vertical banner stands. There are currently two designs of each to select from.

22. Questions? Please contact your advisor