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HP Enterprise Group Marketing Channel Implementation Guide

HP Enterprise Group Marketing Channel Implementation Guide. Global EG ISS 4132004#3. Sally Chasanoff – Channel Campaign Manager August 1 , 2013. Contacts Campaign Overview - Background - Concept - Messaging Campaign Tactics - Communication tools & tactics - Translations

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HP Enterprise Group Marketing Channel Implementation Guide

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  1. HP Enterprise Group Marketing Channel Implementation Guide Global EG ISS 4132004#3 Sally Chasanoff – Channel Campaign Manager August 1, 2013

  2. Contacts Campaign Overview - Background - Concept - Messaging Campaign Tactics - Communication tools & tactics - Translations - CTA’s/Sales readiness - Sample of available tactics Content

  3. Contacts • Global: • HP WW Campaign Manager: Sally Chasanoff • Regional: • EMEA: MarjoleinWeel • AMS: Lynn Defrees • APJ: Carolyn Drury

  4. Campaign Overview Background Concept Messaging Proof Points

  5. Campaign background • Initiative supported: • HP Just Right IT partner transactional promotion • Objectives: • Demonstrate the value of HP servers that are designed to address small and mid-size business customers—no matter their IT demands—by showing that HP ProLiant Gen8 servers deliver for essential operations (the e-series)and high-performance demands (the p-series). • Target audience: • CIO, Data Center Manager, Technology Influencers, CFO • Products: • HP ProLiant Gen8 servers • Primary: HP ProLiant Gen8 e-Series Servers for day-to-day essentials and HP ProLiant Gen8 p-Series Servers for high-performance needs • Secondary: HP ProLiant Gen8 p-Series Servers featuring HP SmartDrives and HP iLO Management Engine • CTA: • Core CTA: Contact us • Optional CTA: View HP white paper: “HP ProLiant Gen8 Servers pave the way for growing small and mid-size companies”

  6. Campaign concept (1/2) • Value Proposition: • In the face of ever-expanding workloads, you need an IT infrastructure that responds to rising demands. Whether you’re focused on the day-to-day essentials of running a business or you need the capacity to create a private cloud or manage a data center, your solution can start with HP ProLiant Gen8 e-Series or HP ProLiant Gen8 p-Series servers. • The HP ProLiant Gen8 e-Series Servers for day-to-day essentials • The HP ProLiant Gen8 p-Series Servers for the high-performance needs of a growing businesses. • Customer Insight/Rationale: • SMB’s IT infrastructures are facing new challenges. IT administrators are beginning to realize that technology, even if it is only a few years old, is struggling to keep up with today’s IT demands. Small to medium businesses need the capacity to adapt as their business demands evolve and grow. Most importantly, they need to meet these needs without incurring all the costs associated with managing the changing IT demands. • “I need a choice of servers that can help me keep up with my IT demands.”

  7. Campaign concept (2/2) Headline:  • Servers for today’s SMB • Subhead: • Keep up with growing IT demands • Imagery: • HP ProLiant Gen8 e-Series Servers • HP ProLiant Gen8 p-Series Servers

  8. Message map

  9. Co-branded campaign tactics Communication Tools & Specifications Translations CTA’s/Sales Readiness Sample of Available Tactics

  10. Communication tools & tactics • All tactics can be found on Partner Marketing Center here, Marketing Depot here, and Comodahere : • Folder: Global EG ISS 4132004#3 • Link: https://www.hppreferredpartners.com/campaigns/detail-view.hp?content_id=1120 Demand generation eDM from distributor to reseller (generic on JRIT) eDM from reseller to customer (by product/BU) DM postcard from resellerto customer (by product/BU) Sales and marketing tools Channel training PowerPoint® (by product/BU) Value proposition (printed and filmed) Telescript Customer overview (by product/BU) Other Channel announcement email Copy deck (translated) Channel Implementation guide Campaign Introduction video

  11. Overview of available tactics • All tactics can be found on PMC, Marketing Depot, and Comoda.

  12. Campaign CTA Gated and non-gated CTAs • Core CTA (gated) • Contact us Optional gated CTA • HP white paper: “HP ProLiant Gen8 Servers Pave the way for growing small and mid-size companies”- here

  13. Translations • Translations need to be carefully checked and amended, for example, CTA (call to action). • Copy decks are available for translation on August 1, 2013. • Global EG ISS 4132004#3 • Link: https://www.hppreferredpartners.com/campaigns/detail-view.hp?content_id=1120

  14. Sample of available tactics (1/2) Postcard Video eDM

  15. End PowerPoint is a U.S. registered trademark of Microsoft Corporation.

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