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Understanding and Reaching the YA Market

Understanding and Reaching the YA Market . Digital Book World 2014 January 14 th , 2014. Marianna Ricciuto Digital Commerce Manager, Harlequin Teen @ MariannaR80. Jean Feiwell Publisher, Swoon Reads, Macmillan @ SwoonReads. Sean Moss Digital Marketing Officer, Walker Books

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Understanding and Reaching the YA Market

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  1. Understanding and Reaching the YA Market Digital Book World 2014 January 14th, 2014

  2. Marianna Ricciuto Digital Commerce Manager, Harlequin Teen @MariannaR80 Jean Feiwell Publisher, Swoon Reads, Macmillan @SwoonReads Sean Moss Digital Marketing Officer, Walker Books @seanpmoss Kristen McLean Founder & CEO, Bookigee @BKGKristen Alvina Ling Executive Editorial Director, LLBYR @planetalvina

  3. Teens who have not read a book for fun A disturbing trend!

  4. Teens adoption of eBooks still lagsebook units purchased by age

  5. Source: Nielsen Books & Consumers US eBook Trends: Major Categories (units)

  6. Marianna Ricciuto Digital Commerce Manager, Harlequin Teen @MariannaR80 Jean Feiwell Publisher, Swoon Reads, Macmillan @SwoonReads Sean Moss Digital Marketing Officer, Walker Books @seanpmoss Kristen McLean Founder & CEO, Bookigee @BKGKristen Alvina Ling Executive Editorial Director, LLBYR @planetalvina

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