Chapter 7 The Recruiting Process

1. Chapter 7The Recruiting Process

2. Internal Versus External Staffing 3-2

3. Recruitment Planning: Administrative Issues • In-house vs. external recruitment agency • Many companies do recruiting in-house • Recommended approach for large companies • Smaller companies may rely on external recruitment agencies

4. Recruitment Planning: Administrative Issues • Requisitions • Number of contacts • Yield ratio - Relationship of applicant inputs to outputs at various decision points • Types of contacts • Qualifications to perform job must be clearly established • Consideration must be given to job search and choice process used by applicants

5. Example Recruitment Budget • Should recruitment expenses be charged to HR or to the business unit using HR services? • Most organizations charge the HR department, possibly to encourage each business unit to use the recruitment services of the HR group • May result in the business unit users not being concerned about minimizing costs.

6. Recruitment Planning: Administrative Issues (continued) • Process flow and record keeping • Recruiters • Selecting recruiters • Training recruiters

7. Recruitment Planning: Administrative Issues (continued) • Definition of job applicant - EEOC • In order for an individual to be an applicant in the context of the Internet and related electronic data processing technologies, the following must have occurred: • the employer has acted to fill a particular position; • the individual has followed the employer's standard procedures for submitting applications; and • the individual has indicated an interest in the particular position.

8. Recruitment Planning: Administrative Issues (continued) • Definition of job applicant - OFCCP • The individual submits an expression of interest in employment through the Internet or related electronic data technologies; • The contractor considers the individual for employment in a particular position; • The individual's expression of interest indicates the individual possesses the basic qualifications for the position; and, • The individual at no point in the contractor's selection process prior to receiving an offer of employment from the contractor, removes himself or herself from further consideration or otherwise indicates that he or she is no longer interested in the position.

9. Discussion question • What administrative issues need to be addressed in the planning stage of external recruiting?

10. Strategy Development • Open vs. targeted recruitment • Choosing an audience • Recruitment sources • Choosing ways to get the message out • Recruiting metrics • Assessing the effectiveness of recruiting methods

11. Making the Choice Between Open and Targeted Recruiting

12. Applicant initiated Employee referrals Employee networks Advertisements Employment websites Colleges and placement offices Employment agencies Executive search firms Professional associations and meetings Social service agencies Outplacement services Job fairs Internships Recruitment Sources

13. Features of High-Impact Organizational Websites • Easily navigated • Résumé builders • Detailed information on career opportunities • Clear graphics • Allow applicants to create profiles • Self-assessment inventories

14. Employment Branding • Appealing message to potential applicants, match person to organization • Closely related to product market image • Goal is to general interest in pursuing job with that organization • Could be based on reputation, values, culture, or other factor • Having established brand can help with employee retention for employees motived to work there due to branding

15. Employment Branding • Microsoft - Brand slogan Your potential. Our passion. • Employer brand – How far can your potential take you? • Johnson & Johnson – Brand slogan Family of companies. • Employer brand – Small-company environment. Big-company impact.

16. Employment Branding • AT&T - Brand slogan Your world. Delivered. • Employer brand – Exciting Positions. Energizing Environment. Cutting-Edge Technology. • Charles Schwab – Brand slogan Talk to Chuck. • Employer brand – We’re looking for a different kind of employee.

17. Employment Branding • Nike - Brand slogan Just do it. • Employer brand – We’re all about sports. And then some. • Johnson & Johnson – Brand slogan Family of companies. • Employer brand –

18. Comparing Choice of Messages 5-18

19. Searching: Communication Medium • Recruitment brochures • Videos and videoconferencing • Advertisements • Classified advertisements • Online advertisements (banner ads) • Radio and television advertisements • Organizational websites • Direct contact (telephone or e-mail)

20. Searching: Communication Medium

21. Searching: Communication Medium

22. Applicant Reactions • Reactions to recruiters • Influence of recruiter on attitudes and behavior • Influential recruiter behaviors • Warmth and knowledge of the job • Reactions to recruitment process • Relationship of screening devices to job • Delay times in recruitment process • Credibility of recruiter during recruitment process

23. Transition to Selection • Involves making applicants aware of • Next steps in hiring process • Selection methods used and instructions • Expectations and requirements

24. Strategy Development:Internal Recruitment Sources • Job posting • Intranet • Talent management system • Nominations • Replacement and succession plans • Career development centers

25. Applicant Reactions • Minimal research regarding reactions of applicants to internal recruitment process • Perceived fairness • Distributive justice - Perceived fairness ofactual decision • Procedural justice - Perceived fairnessof process (policies and procedures)

26. Transition to Selection • Involves making applicants aware of • Next steps in hiring process • Selection methods used and instructions • Expectations and requirements

27. Metrics for Evaluating Recruiting Methods – Internal and External • Quantity • Quality • Cost • Impact on HR Outcomes • Employee satisfaction • Job performance • Diversity • Retention