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Creating Landmarks. Setting Standards. Building Relationships

Explore the vibrant city of Cebu, a gateway to Southeast Asia, boasting international connectivity, economic significance, and a rich tourism sector. Discover the city's key highlights, from its strategic location to its thriving hospitality industry, and the dynamic real estate developments shaping its future.

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Creating Landmarks. Setting Standards. Building Relationships

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  1. Presentation to ATR Kim Eng Securities May 26, 2006 Creating Landmarks. Setting Standards. Building Relationships

  2. Cebu

  3. CEBU. . . Gateway to Southeast Asia Daily >> Hong Kong 2 hours 6x/week >> Narita, Tokyo 5 hours Daily >> Singapore 3 hours Daily >> HK/Singapore 7 hours 2x/week >> Kota Kinabalu 1 hour 2x/week >> Kuala Lumpur 5 hours 4x/week >> Seoul 6 hours 3x/week >> Qatar 13 hrs.

  4. CEBU… Centrally located in the Philippines • • 55 mins. by air from Manila • • Jump off point to Vismin • • Flies to 20 domestic destinations • • Total of: • 36 flights daily to and from Manila, • 6 flights daily to and from Davao, • 4 flights daily to and from Bacolod, • 2 flights daily to and from • Cagayan de Oro • Controls 85% of the country’s inter-island shipping industry • • 66 trips via fast craft daily

  5. Cebu in a snapshot • Total Population – 3 m • Metro Cebu Pop.- 1.6m • Cebu City • Mandaue City • Lapulapu City • Talisay City • Centrally located • Jump off point to VisMin • Served by air carriers & fast crafts • Domestic and international airport • International seaport • International linkages with direct flights • Economic powerhouse of theSouth • Hub of commerce & industry in the Visayas-Mindanao region • Educational center • 6 universities • 22 colleges • - 2 international schools • Major Tourist destination • hotels, resorts and recreational facilities • Major Export Earner • skilled labor pool / Internet Savvy • Facilities for business, education, health, leisure & recreation

  6. TOURISM Gateway to around two thirds of the Philippine archipelago. Wide variety of hotels, resorts, restaurants, golf courses, sports clubs & natural wonders Marriott Hotel Maribago Blue Waters • Tourist arrivals grows at an average of 12% per year Waterfront Hotel Cebu Country Club

  7. TOURISM Cebu’s hotels and resorts –for leisure and business Shangri-La Mactan Island Resort (one of the best resorts in Asia Pacific, Business Traveller UK, 2004 5-Star Diamond Award) Marriott Hotel (2002 Kalakbay award for excellence) Maribago Bluewater Resort (1995-2003 RCI Crown Resort Award) Badiian Island Resort Plantation Bay Marriott Pulchra Shangri-La Waterfront Maribago Bluewater Badiian Island Resort There are currently 3,772 hotel rooms and 924 resort rooms.

  8. CEBU • Growth in market due to tourists & OFW’s - Continued increase of tourist arrivals (12% year-on-year growth) - Hospitality Industry is on the rise. 1600 1400 459 1200 394 17% (in Thousands) Foreign 33% 1000 Domestic 800 296 287 3% 5% 600 1,001 922 9% 400 56% 591 550 8% 1% 200 0 2002 2003 2004 2005

  9. Ayala came to Cebu 16 years ago • Developed CBP, first masterplanned business district in Cebu • Created a new business hub & triggered shift from downtown area • Revolutionized the lifestyle of Cebuanos • Raised the standards in real estate • Catalyzed economic growth

  10. An affiliate company of Ayala Land, Inc. engaged in real property development, marketing and management in Cebu

  11. Real Estate Arm of Ayala Corporation 76% Subsidiary of Cebu Holdings, Inc.

  12. Ownership Structure A subsidiary of Cebu Holdings, Inc. Cebu Holdings, Inc. 76.26 % Province of Cebu 8.28 % Ayala Land, Inc. 6.74 % Public 8.72% 100% Ayala Land, Inc. 47.06 % Santiago Land 15.45 % First Metro Investments 10.00% Public 27.49 % 100%

  13. (As of December 2005) (As of December 2005) Total Assets: P4.7 b Total Liabilities: P1.23 b Total SH’s Equity: P3.4 billion Owns 76% of Cebu Property Ventures and Development Corporation Total Assets: P1.05 b Total Liabilities: P70 million Total SH’ Equity: P984 million

  14. Creating Landmarks. Setting Standards. Building Relationships. Acquisition of Cebu Property Ventures and Dev’t Corp (CPVDC) stocks Asiatown IT Park declared Special Economic Zone IPO Cebu Business Park Ayala Center Cebu Inception of CHI 1988 1989 1990 1995 1994 2001 HISTORY

  15. Developed what used to be the province-owned Club Filipino golf course in 1988 into what is now the Cebu Business Park, an integral part of Metro Cebu’s changing economic and physical landscape

  16. A y a l a C e n t e r C e b u Park Tower Two Shopping & Entertainment Hub of Cebu Dominant ABC+ Market Park Tower One City Sports Club Cebu Globe Innove Plaza HSBC Union Bank Cebu Holdings Center Tower Palace Keppel Center New Terminal Cebu City Marriott Hotel Lexmark Bigfoot Ayala Life-FGU Center Cebu Towers WTCI-Pag-ibig Tower Parklane Hotel Centerpiece of Cebu Business Park

  17. A y a l a C e n t e r C e b u • Gross Leasable Area = 77,877 sqm • No. of Regular Outlets = 276 • 4 newly renovated cinemas • Parking facilities Basement - 827 slots Surface – 717 slots • Customer Traffic = 67,000/day

  18. A y a l a C e n t e r C e b u Home to Popular Foreign Brand Names • Nine West • Springfield • Florshiem • GH Bass • Dexter • Lacoste • Lacoste • Footwear • Accessories • Girbaud • Bossini • Esprit • Benetton • Nike Park • Adidas

  19. A y a l a C e n t e r C e b u Home to Popular Local Brand Names • Kamiseta • Bayo • Folded & Hung • Plains & Prints • Freeway • ForMe • Memo • So Fab • Mendrez • Rusty Lopez • Janilyn

  20. A y a l a C e n t e r C e b u First in Cebu Concepts Flagship outlets: • Starbucks • Levi’s • Marks and Spencer • Lacoste World Class Fitness Club • Fitness First • 2nd in membership in the Phils.

  21. A y a l a C e n t e r C e b u Clustered Family Food-to-Share Dining Concepts

  22. A y a l a C e n t e r C e b u Synergy of Cinemas & Dining Food Choices: Affordable Alternative Dining Cinema: Computerized Ticketing System, Digital Dolby Sound

  23. Rental Rate Growth Sales Growth 18% 17% 15% 15% 16% 13% 14% 14% 10% 10% 12% 9% 9% 10% 8% 7% 6% 2% 2% 2001 2002 2003 2004 2005 2001 2002 2003 2004 2005 A y a l a C e n t e r C e b u Performance • Ayala Center Cebu experienced significant growth for the past years • Lease occupancy is maintained at a high level

  24. A y a l a C e n t e r C e b u Retail Scenario Opportunities: • Growth in market due to fast build up within & around CBP • CBP: Cebu Towers(Office Condo: 15 Levels) Tower Palace(Condo: 17 Levels) Lexmark 1(Office: 23 levels) Lexmark 2(Office: 7 levels) • AITP: Skyrise Building(Office Condo: 8 Levels; GFA =22k sqm ) Primary Industrial Property Corp 11 (Office Condo: 10 Levels; GFA=21k sqm) Primary Industrial Property Corp 14 (Office Condo: 12 Levels; GFA =28k sqm)

  25. Cebu Business Park The premier business district of Cebu Master-planned community Integrated development

  26. Cebu Business Park Cebu City Marriott Hotel City Sports Club Cebu Office Condos Ayala Life – FGU Center Cebu Cebu Holdings Center Residential Condos Park Tower One Park Tower Two

  27. Allied Bank • Asian Bank • Banco Filipino • BPI (2 lots) • Chinabank • Far East Bank • HSBC • MetroBank • Keppel Monte Bank • PNB • RCBC • Solidbank • HSBC • Unionbank • BPI Family Bank • Ayala Life Assurance • FGU Insurance • PAG-IBIG • Insular Life Assurance Co. (3 lots) • Lacson & Lacson Insurance Brokers • Multinational Investment Bank • National Life Insurance • Philippine First Insurance Corp. • Pioneer Insurance & Surety Corp. • State Investment House, Inc. Leading Banks and Financial Institutions

  28. Few lots left in inventory of Commercial Lots Year to date take up: 2 lots vs. 1 lot in 2005

  29. Asiatown I.T. Park • a project of CHI’s subsidiary, CPVDC

  30. Globe Telecom/eOffice eOffice Locators: NEC Telecom Software Philippines, Inc. Tsuneishi Technical Services (Phils.), Inc. PeopleSupport Philippines, Inc. NCR Cebu Development Center Epson Precision (Phils.), Inc.

  31. NEC 278 TTSP 180 PSPI 1300 NCR 160 Epson 40 eTelecare 1000 Dash Eng’g 350 SPI 191 GlobeTel 374 Asiatown I.T. Park Workforce ESB Locators: eTelecare Dash Engineering SPI Technologies Contribution to Cebu Economy: P100 million monthly payroll =P1.2 Billion in 2005

  32. Fast Build-up; Increasing Demand Total Gross Floor Area: 162,168.48 sq. meters Year to date Take-up: 7 lots vs. 2 lots in 2005 Future Locators: School, hotel, more IT office buildings

  33. C e d f – I T Cebu Educational Development Foundation for Information Technology 1,312 beneficiaries of trainings and proficiency exams - a consortium of industry, academe, government and NGO's -seeks to increase the quantity and improve the quality of professionals in the Information and Communications Technology (ICT) and IT-Enabled Services Industry through proactive intervention in the HR development sector.     Professional Certification, Training and Review Center

  34. A seaside residential haven located in Catarman, Liloan, Cebu

  35. One of only 23 lighthouse communities in the world; The first in the Philippines

  36. Phase 1: Gross sales P189.7 million Launched on October 18, 2005 ; 93% take up in 7 days Sold out in January 2006

  37. Customer Centric Innovations- rated Excellent by 45% of Amara buyers 2005 Market Leader: 54% relative market share vs. competitors

  38. A m a r a w e b s i t e link

  39. 690 672 641 538 512 Financial 01 02 03 04 05 CHI R e v e n u e s Highlights 2001-2005 (in millions) 800 700 600 500 Steadily Increasing 400 300 200 100 0 - • Commercial Center • Commercial Lots • Projects • Equity & others

  40. 117 91 83 46 21 Financial 01 02 03 04 05 CHI Net Income Highlights 2001-2005 (in millions) 150 34% Annual Average Increase 100 50 -

  41. CHI First Quarter 2006 Financial Highlights

  42. Financial Internal Business Processes Balanced Scorecard Customer Learnings & Growth

  43. 80 60 20 40 20 Processes 2005 Cebu Holdings, Inc. I n n o v a t i o n s 1)TCS MS Total Customer Satisfaction Management System 83% 63% Within-the-day response 05 04 2) Text Feedback System – for complaints and appreciation Internal Business product & customer service deliveries

  44. 10 10 8 8 6 6 4 4 2 2 2005 Cebu Holdings, Inc. I n n o v a t i o n s Customer Satisfaction Surveys 8.5 (out of 10) Office & Residential Buildings Ayala Life – FGU Center Cebu Holdings Center Park Tower One Park Tower Two 8.2 05 04 Result: Renewal of Property Management contracts for 2006 7.8 (out of 10) Mall Merchants Survey coverage Building Facilities Utilities Systems/Procedures Marketing Security 05 04

  45. 26T 24T 22T 20T 0 Processes 2005 Cebu Holdings, Inc. I n n o v a t i o n s Cost-efficient Schemes Ave. Daily consumption (chillers) (in KwHr) ACC Chiller Daily Average kWHr (2004 vs. 2005) 32000 25,895 31000 29,800 30000 5% 29,076 29000 28000 27,288 26,555 27000 26,221 26,052 Power Consumption Reduction 25,893 24,565 25,733 26000 25,258 24,648 24,628 24,492 25000 24,380 24,364 24,310 24,225 24,094 23,756 24000 23,425 22,750 23000 22000 Jan. Feb. Mar. Apr. May Jun. Jul. Aug. Sept. Oct. Nov. Dec. 2004 Ave. 2005 Ave. 05 Result: close to P3.0 million in savings 04 Internal Business product & customer service deliveries

  46. Ochre Yellow Earth Green Pantone 110 Pantone 378 2005 Cebu Holdings, Inc. I n n o v a t i o n s Corporate colors symbolize: growth earth = development nature value creation energy creativity = vigor innovation Corporate Rebranding

  47. 2005 Cebu Holdings, Inc. I n n o v a t i o n s Why the Butterfly? Corporate Agility / Dynamism Care for the Environment Personal and Professional Growth Metamorphosis/Transformation Freedom with Responsibility Creativity and Cross-pollination of Ideas Corporate Rebranding

  48. People 2005 Cebu Holdings, Inc. I n n o v a t i o n s In House & External Trainings Advanced Customer Service Learnings & Growth Organizational Strengthening

  49. People 2005 Cebu Holdings, Inc. I n n o v a t i o n s CHI Plus Personality and Lifestyle Upliftment Strategy Employee Wellness Learnings & Growth Organizational Strengthening Human Resources Development Personal and Professional Growth

  50. People Cebu Holdings, Inc. Corporate Culture Learnings & Growth Organizational Strengthening

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