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Speaking Skills: Preparation Sources: Guffey Ch. 15, Thill/Bovee Ch. 13, DiResta Ch. 6, Miller “Be Heard The First Time,” Gallo, “10 Simple Secrets of the World’s Greatest Communicators,” Halpern “Leadership Presence,” Fugere “Why Business People Speak Like Idiots,” and Margaret Keys Communication
“I’ve seen a lot of guys who are smarter than I am and a lot who know more about cars. And yet I’ve lost them in the smoke. Why? Because I’m tough? No… You’ve got to know how to talk to them, plain and simple.” Lee Iacocca
Identifying Your Purpose • What you want audience to believe, remember, or do • Aim all parts of talk toward purpose Repeat, be redundant, use variations • Audience analysis – why should they listen?
Audience Analysis • See Class Calendar Resources • Speak to all personality types: N --> long-term implications S --> scenarios/details T --> facts F --> emotions/relationships
Discussion:Communication Matters Presentations with Something for Everyone • What are some strategies for reaching the various types of learners? • Visual • Auditory • Kinesthetic
Speech Outline • INTRODUCTION • Attention grabber • Preview (transition) • BODY • Main point 1 (transition) • Main point 2 (transition) • Main point 3 (transition) • CONCLUSION • summarize main points
Introduction: Components • Attention grabber • Introduce topic • Preview main points • Goals: • link audience to you • plant your message
Attention Grabber Goal: get audience listening and involved • Capture attention • Establish credibility your position, expertise, knowledge, qualifications, self-confidence • Eye contact
10 Attention Grabbers • A promise By the end of this presentation, you will be able to . . . . • Drama Tell a moving story (personal/anecdotal) Describe a serious problem • Startling statement/surprising action Shock appeal • Questions Involve the audience, use rhetorical questions.
10 Attention Grabbers • Quote Weave quote into your topic • Demonstrations • Include member of audience. • Samples/gimmicks Award prizes, pass out samples. • Visuals Variety; well designed
10 Attention Grabbers • Self-interest • Describe world as audience sees it “What’s in it for me?” • Humor Not jokes, Self-depreciating best Relaxes audience Creates a connection
Body of Your Presentation • Develop two to four main points. • Streamline your topic, summarize its principal parts • Arrange the points logically: • chronologically • most important to least • by comparison and contrast
Discussion: Communication Matters • No Trumpets or Bugles • How can the ‘speaker’s transcript’ improve the content of your speech? • How do you introduce emotional content?
Body of Presentation • Make it memorable • Simplicity • Repetition • Visual wording paint a word picture • Verbal wording onomatopoeia • Metaphors – create connections • Stories (make a point tell a story) • Don’t be boring!
Discussion: Communication Matters • Why Business People Speak Like Idiots • How can “the bullfighters guide” help you prepare a better speech? • What made Winston Churchhill’s “We Shall Fight on the Beaches” speech as effective today as in 1940?
Transitions • Use “bridge” statements between major points I’ve just discussed X; now I will explain Y • Use verbal signposts: however,for example,first, etc. • If you think you’re overdoing signposts/ transitions; you’ve got it right!
Conclusion • Review your main points • Provide a final focus (connect dots) • how can audience use information • why you have spoken • what should audience do • End on a positive note • End on time • Question-and-answer period
Answering Questions • Anticipate questionsprepare for most likely questions • Thank the questioner and/or compliment the question • Understand the questionparaphrase/repeat if needed • Do not digress • Be honest, don’t BS if don’t know answer • you’ll research answer • “…outside the scope of this research” • Control interchanges • Use last question to summarize