120 likes | 222 Views
Are you ready?. Who Wants to Be a Millionaire? NEA Family Feud?. It’s time to play. One NEA Message, Many voices. A Guide to NEA’s External Message. “Fastest Finger” Question. Great Public Schools Are a Basic Right for. a. College Bound Children b. 60% of Students c. My Child
E N D
Are you ready? Who Wants to Be a Millionaire? NEA FamilyFeud? It’s time to play...
One NEA Message, Many voices.A Guide to NEA’s External Message
“Fastest Finger” Question Great Public Schools Are a Basic Right for a. College Bound Children b. 60% of Students c. My Child d. Every Child
$1,000 a. Take a long vacation. • Fight to retain the traditional system. • Change too. b.Take a class on managing change or read who moved my cheese. The world is changing and we have to… • invest our 401k in China. N Y
$10,000 What are 3 More R’s? a. Reindeer, Rodents, Road Kill b. Responsibility, Respect, Results c. Redo, Retake, ReRun from What’s Happenin d. Reading, Riting, Rithmitic N Y
$25,000 a. Enough Prozac for a large buffalo. c. Tazer wielding Administrators. b. Bush NCLB bumper stickers. Tools and Resources: We must provide teachers and education support workers with… d. Tools and resources to get the job done. N Y
$50,000 a. engage students. c. entertain students. b. entertain administrators. We need to create enthusiasm in school and d. bring back the paddle. N Y
$75,000 a. attend the University of Washington c. to vote for Barach Obama b. sleep in class We believe every student has the right… d. to attend and succeed in a great public school. N Y
$100,000 a. Smaller class sizes c. corporal punishment e. up-to-date textbooks and computers; g. None of the above b. Safe and modern buildings Tools and Resources: Students need f. Actively involved parents and community leaders d. Average yearly progress e. ABEF N Y
$500,000 a. Parents and students c. Elected officials and community leaders. b. Teachers, ESP’s and school officials Which of the following have responsibility for ensuring that public school students receive a quality education? d. All of the above N Y
$1,000,000 a. A team reviewed the existing research on public opinion and attitudes toward public education and the NEA. c. NEA PR conducted 22 focus groups b. Prototype external message was used in a series of dial testing sessions. d. Private firm met and drank excessively and came up with message, and threw in “ALE” as a bonus title. How was the NEA external message developed? N Y
Thanks for Playing the Game Game Over