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Needs Assessment. Where do I begin?. Why a Needs Assessment?. Provides objective data to define important health problems, set priorities for program implementation, and establish a baseline for evaluating program impact . Grunbaum et al., 1995. p. 54. What is a Needs Assessment?.
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Needs Assessment Where do I begin?
Why a Needs Assessment? Provides objective data to define important health problems, set priorities for program implementation, and establish a baseline for evaluating program impact. Grunbaum et al., 1995. p. 54
What is a Needs Assessment? “. . . the process by which the program planner identifies and measures gaps between what is and what ought to be.” Windsor, Baranowski, Clark & Cutter (1994)
Alternative Terms • Community analysis • Community diagnosis • Assessment
Needs Assessment ?’s • Who is the priority population? • What are the needs of the priority population? • Which subgroups within the priority population have the greatest need? • Where are these subgroups located geographically? • What is currently being done to resolve identified needs? • How well have the identified needs been addressed in the past?
Needs Assessment and the PRECEDE/PROCEED Model • Phase 1: Social Assessment • Phase 2: Epidemiological Assessment • Phase 3: Behavioral and Environmental Assessment • Phase 4: Educational and Ecological Assessment • Phase 5: Administrative and Policy Assessment
Needs Assessment Data • Secondary Data: Data available from other sources • Primary Data: Data generated by the program planner
Sources of Primary Data Data from Individuals Who? • Potential participants from priority population • Significant others • Opinion leaders • Key informants How? • Single-step/cross-sectional surveys • Multi-step surveys
Sources of Primary Data Data from Groups How? • Community forum/Town meeting • Focus group • Nominal group process • Observation • Self-assessments * e.g. Health assessments; Health risk appraisals
Sources of Secondary Data Governmental Agencies • U.S. Department of Commerce/Bureau of the Census • Centers for Disease Control and Prevention/National Center for Health Statistics * National Health Interview Survey (NHIS) * National Health and Examination Survey (NHANES) * National Hospital Discharge Survey (NHDS) * National Hospital Ambulatory Medical Care Survey (NHAMCS) * Youth Risk Behavior Surveillance System (YRBSS)
Sources of Secondary Data (cont’d) • State and local agencies • Non-governmental agencies and organizations (e.g. American Heart Association, American Cancer Society, etc.) • Existing records • The literature
Using Data • One in 4 Americans have high blood pressure • Of these, 30% don’t know they have it • One in 3 African-Americans have high blood pressure • Almost 30% of Georgians report that they get no regular physical activity • Risk factors for CHD are: smoking, high cholesterol, sedentary lifestyle, hypertension, and obesity • 102.3 million American adults have total blood cholesterol values of 200 mg/dL and higher, and about 41.3 million American adults have levels of 240 or above. In adults, total cholesterol levels of 240 mg/dL or higher are considered high, and levels from 200 to 239 mg/dL are considered borderline-high. • Heart disease is the leading killer of Americans today • Stroke is the #3 killer of Americans • Georgia is considered to be the “buckle” of the “stroke belt” of the nation
Summary of Data Collection Methods • Mail survey • Face-to-face interview • Telephone interview • Focus groups • The Delphi technique • Nominal group process • Medical examination • Examination of existing data • Analysis of news articles
Conducting a Needs Assessment • Determine the purpose and scope of the needs assessment • Gathering data • Analyzing the data • Identifying the factors linked to the health problem (Stage 3 of PRECEDE/PROCEED) • Identifying the program focus (Stage 4 of PRECEDE/PROCEED) • Validating the prioritized needs
Prioritizing Needs • Which problem has the greatest impact? • Are certain groups at special risk? • Which problems are most susceptible to intervention? • Which problem is not being addressed by other agencies?
Prioritizing Needs • Which problem has the greatest potential for an attractive yield of benefits? • Are any of the problems ranked highly as a regional or national priority? Green & Kreuter, 1991
Activities on the Web Visit the following websites. Complete the risk assessments from two different sites and write a paragraph for each describing how you think each assessment could be used as part of a needs assessment. • Oxygen media: http://www.thriveonline.com/cgi-bin/hmi/healthportrait.cgi • American Heart Association: http://www.americanheart.org • Greenstone Healthcare Solution: http://www.youfirst.com/ • American Diabetes Association: http://www.diabetes.org/