Carolina Pregnancy Center Service Learning Project

1. Team Influence Diana Falzarano Edward Jackson Ashley Mason Maurice Seebeck Maegan Spontak Samantha Whitehurst Carolina Pregnancy Center Service Learning Project

2. Influence’s S.M.A.R.T. Goal As a cohesive six member team, we will prepare a do-it-yourself kit for the Carolina Pregnancy Center that includes marketing suggestions that do not exceed a total cost of $10,000 and will provide them with greater exposure to students at ECU, Pitt, and Beaufort Community College. Each of us will actively contribute toward the completion of a package by Wednesday, December 7, 2011. This package shall be presented in a forum and format that demonstrates our suggestions in such a way that they can be successfully implemented by the Carolina Pregnancy Center and will result in high marks for our entire group.

3. Influence’s Action Plan • Utilize all six team members resources to: • Identify marketing plans and budget for a mass email campaign, soda and koozie giveaway and marketing posters on buses. • Coordinate meeting agendas, team roles and action plans from the meeting in order to reach SMART goal. • Assign and compile a complete presentation and marketing package for Carolina Pregnancy Center including the team process and outcomes. • Identify group dynamics and work together as a team to successfully create the marketing kit and tools necessary to complete this project. • Recognize how to cohesively work as a unit given time constraints, performance measures and diversity amongst the team.

4. Outcomes to the Carolina Pregnancy Center Action Plan • Marketing Plan #1 • Partner with Campus Living at ECU to hand out refreshments at the residence halls when students move in • The only cost to Carolina Pregnancy Center would be the sponsored event (i.e. supplies for the refreshment event) • Mass email to be sent out to all ECU students advertising event • Contact information: Christopher J. Stansbury, MA Interim Executive Director of Marketing for Academic and Student Affairs (252) 737-2366 Campus Living (252)328-4663

5. Sample Mass Email for Refreshment Event: Carolina Pregnancy Center Empowering Individuals to make Informed Choices 1-800-395-HELP(4357) Toll Free1012 Charles Blvd., Greenville, NC 27858; 252-757-0003 (Greenville)1312 John Small Ave., Washington NC 27889; 252-946-8040 (Washington) • options counseling• continuing emotional support• referrals to community agencies• referrals for prenatal care• free maternity clothes• free baby clothing and items• adoption information and referrals• our own parenting classes• housing referrals• post abortion support On Monday, August 15th, We will be providing Free Refreshments To all Students at the ECU Dorms

6. Carolina Pregnancy Center Refreshment Event • CPC volunteers or workers to pass out cold can drinks with koozies to students • CPC can contact Coca Cola to have drinks donated or buy drinks in bulk from the local warehouse store (Ex: Sam’s, Costco, etc.) • Koozies can be ordered in a variety of colors with the CPC information from www.imprint.com • Costs for Standard Foam Collapsible Koozies: 1000 koozies @ 36 cents each =$360 plus shipping • Koozies can have the Carolina Pregnancy Center’s name, slogan and contact information

7. Marketing Plan #2 • CPC can hand out ink pens that have their name and phone number on them. • Pens can be handed out at the refreshment event as well as to professors. • Professors can sit pens out in class for students who come to class without a writing utensil. • Pens can be ordered from www.amsterdamprinting.com • Pricing info: • Quantity: 1000Unit Price: $0.54 • Logo Charge $29.95 • Screen Charge Per Color $19.95 • Clip Imprint Added Charge Per Piece $0.1 • Secure Ink Added Cost Per Piece $0.05 • Easyglide Ink Added Cost Per Piece $0.05 • Total: $559.95

8. Marketing Plan #3 • CPC can advertise with East Carolina University transit • Poster Specifications • All posters submitted to East Carolina University Transit must be laminated or printed on waterproof products. • Rates and Contracts • Rates include space on 25 of the East Carolina transit buses. *Included free of charge is space for an additional 5 posters for a total of 30.  • Contracts operate on a display cycle beginning with Sunday and are sold on 2-week, 4-week, 6-week, 8-week, 10-week, 12-week or 15-week terms. Longer term contracts are available upon request.

9. Advertising Material • Advertiser or advertising agency agrees to furnish their own display materials (25 posters minimum, 30 posters recommended to take advantage of free offer). • Printing Options • Staples – Phone # 252-355-4093 (Copy and Print Center) • Pricing for 30 11” x 17” laminated posters = $89.99 • Pricing for 30 11” x 56” laminated posters = $229.99 • Contact Information • Charter & Advertising Coordinator – Phone # 252-328-4727 – Fax # 252-328-0602 – Web: www.ecu.edu/transit

10. Sample Poster Design

11. Cost of Marketing Plans • Refreshment Event: $360 • Ink Pens: $559.95 • Bus Transit: • Advertising Rate $4500.00 (15 weeks) • Posters$229.95 • Total: $5,649.90 * This leaves a large portion of the $10,000 budget for shipping, taxes and additional weeks to be purchased for the ECU bus transit advertising.

12. Positives of Working in a Team • Sharing of Knowledge • Division of Labor • Motivation and Accountability

13. Negatives of Working in a Team • Schedule Conflict • Group Diversity • Time Restraints

14. Lessons Learned • Psychological Types (MBTI Typology) • Complete Participation • Listen • Time Management