SOA Consortium: Promoting Business Agility through Service-Oriented Architecture

1. SOA Consortium Overview:“Where SOA Means Business” Jon Siegel, PhD, OMG Burc Oral, PhD, CellExchange, Inc. Third Service Oriented Architecture for E-Government Conference, May 1-2, 2007, at MITRE: Responsibility to Provide Best Practices for An Information Sharing Environment - Bringing Together the Global Information Grid, W3C, SOA Consortium, and Shared Services

2. SOA Consortium Description “The SOA Consortium is a new SOA advocacy group comprised of end users, service providers, and technology vendors, committed to helping the Global 1000, major government agencies and mid-market businesses successfully adopt SOA by 2010.” The SOA Consortium is a time-boxed organization, with an end date of 2010.

3. Practitioner Members American Red Cross AT&T Avis Budget Car Rental Bank of America CellExchange, Inc. CSC EDS Federal Signal Corporation General Services Administration Hewlett-Packard Interoperability Clearinghouse Integration Consortium Kohl’s Department Stores Object Management Group** TethersEnd Consulting WebEx Communications Wells Fargo Bank Who is in the SOA Consortium*? Founding Sponsors • BEA Systems • Cisco Systems • IBM • SAP AG Analysts • Aberdeen Group • Hurwitz & Associates • Maryfran Johnson & Associates • Zapthink * List as of April 12, 2007 ** OMG also manages the SOA Consortium

4. SOA Consortium Foundational Premises • SOA adoption is a key enabler for the 21st century enterprise • Achieving the benefits of SOA requires significant changes for both IT and business executives • SOA is perceived by business executives as an IT integration and productivity story, but is really a business agility story • Enterprise SOA practitioners would greatly benefit from a vibrant practitioner community to drive local, business-driven, SOA success, and to spur broader enterprise, and industry-wide, SOA adoption.

5. SOA Consortium Mission “Promote and enable business agility via Service-Oriented Architecture to allow businesses to compete, innovate & thrive.”

6. SOA Consortium Vision/Goals In 2010… 75% of the Global 1000 75% of Major Government Agencies 50% of mid-size businesses …self proclaim SOA Success.* *SOA success is definedin terms of business value generation, business agility, IT agility, IT productivity, and business and IT collaboration.

7. SOA Consortium Constituency Diagram

8. SOA Consortium Strategies Promoting Business-Driven SOA Executive Suite SOA Build awareness among the C-level executives on the cost, value, challenges and success factors of moving to SOA CIO Summits Case Study Forums Generating Business Value from SOA Business Operations SOA Provide business professionals with methods, models, tools and connections to resolve their business scenarios Thought & Practice Leadership Conferences Collateral on complementary disciplines Executing Business-Driven SOA Ground Floor SOA • Practitioner Working Groups • Enterprise Architecture 2010 • Blueprinting SOA • Open Practitioner Forum Enable architects and senior development managers to sell, transition to, develop, and support a SOA in practice

9. SOA Consortium - Additional Information SOA Consortium Website: http://www.soa-consortium.org SOA Consortium Contact: info@soa-consortium.org SOA Consortium First European Meeting: June 27/28, 2007, Crowne Plaza, Brussels, Belgium http://www.soa-consortium.org/SOA2007-brussels.htm

10. Thanks for your time! Jon Siegel, PhD, OMG

11. Backup Slides: Strategies

12. Promoting Business-Driven SOA Executive Suite SOA

13. Promoting Business-Driven SOA - Executive Suite SOA • This strategy is focused on building awareness amongst C-level executives in the Global 1000* on the costs, value, challenges and success factors of moving to a SOA, with the goal of 75% of the Global 1000 built on SOA by 2010. • This strategy employs an ‘influence the influencer’ model. The SOA Consortium works directly with CIOs, CTOs, Business and IT Influencers, and Business and IT Trade Groups, who carry forward the message of business-driven SOA to the executive suite. * Government: 75% of Major Government Agencies, Mid size business: 50% of mid size businesses

14. Executive Suite SOA - High Priority Tactics • Conduct & Publicly Report on CIO Summits • Featuring Case Studies and Roundtables • Initial Summits: SOA Consortium Validation & Roundtable • Business Focused Case Study Forum • Real-World Stories • Business Scenario, Metrics, Best Practices, Key Lessons • Written and Presented • Influence the Influencers on Service-Orientation, SOA and 21st Century Business • Academic Press, Premier Management Consultants, Business Press and Leading Academics

15. Executive Suite SOA - High Priority Tactics • Publish Business-IT Bridging Articles • SOA for Business Readers • Business for IT Readers • Infuse Future Workforce • Evangelize SOA related curriculum for Business and Computer Science Schools • Business Value of SOA for Business Students • Business Awareness for Technologists

16. Generating Business Value from SOA Business Operations SOA

17. Generating Business Value from SOA – Business Operations SOA • This strategy is focused on providing methods, models, tools and connections for Business Professionals who are considering, or actively applying, business process management and SOA practices to resolve their business scenarios. • Key Constituents: • Business Process Owners, Business Operations Managers, Business Project Managers • Business Analysts and Architects • IT Project Managers and Solution Architects

18. Business Operations SOA - Proposed Tactics • Produce thought leadership material on the complementary nature of SOA and BPM in creating a business agility platform. Content directed at: • Industry: Vendors, Press and Analysts • Business Process Owners, Business Operations Managers and Business Project Managers • Business Analysts and Architects • IT Architects and Development Managers • Produce thought leadership material on “How to Execute the Model” • Six Sigma/Lean  BPM(N)  SOA  ITIL • Ties to SOA Methodology Work in Ground Floor SOA COP

19. Business Operations SOA - Proposed Tactics • Start an industry conversation on Business-IT Collaboration for Strategy and Architecture • Collaboration with Enterprise Architecture 2010 Working Group • Reinforces Business Architecture for Business Agility message • Participate in existing events covering BPM, Business Architecture, Six Sigma and Lean. • Promoting content and message • Connecting with existing communities • BPM Think Tank in July • Establish a community of thought and practice leaders to provide insight tactics 1-3, share experiences and practices, and chart a community course.

20. Business Operations SOA - Proposed Tactics • Reference, collect and publish service definitions specific to an industry or business process. • Identify industry (vertical) business scenarios, or general business patterns that benefit from SOA

21. Executing Business-Driven SOA Ground Floor SOA

22. Ground Floor SOA • This Strategy is focused on Architects (enterprise, solution, domain, operations) and Senior Development and Delivery Managers (project, portfolio, quality) that need to understand how to sell, transition to, develop, exploit and support a SOA in practice. • The central tactic is the Community of Practice (COP), supported by SOA Consortium events and publications aimed at the COP and their constituents.

23. Ground Floor SOA Tactic: Community of Practice • Establish a vibrant practitioner community to drive local, business-driven, SOA success, and to spur broader enterprise, and industry-wide, SOA adoption. • Open Practitioner Forum – An environment for the open exchange of ideas, opportunities and challenges posed by real-world SOA adoption. • Online, phone and standing agenda item at quarterly meetings • Practitioner Working Groups - Collaborative efforts to produce artifacts practitioners can use in their environments. • Planning tools, templates, best practices, bad practices, methods, success and failure stories, tips and patterns. • Wiki-based collaboration environment • NOT a Reference Architecture Group or a Standards Group • Will Share High Level Requirements with Standards Groups

24. Ground Floor SOA Tactic: COP Working Groups • Enterprise Architecture 2010: The evolution of enterprise architecture organizations, architects, and practices in today’s business-driven, service-oriented world. • The role of enterprise architecture in organizations • The identification and attainment of non-technical traits and skills • leadership, influencing, business communication, business of IT knowledge • High-level enterprise architecture practices • Enterprise Architecture and Business Architecture

25. Ground Floor SOA Tactic: COP Working Groups SOA Working Groups: Blueprint and Methodology • Blueprinting SOA • SOA Readiness • Service Design • SOA Solution Architectures • SOA Runtime • SOA Security • Information Architecture Impact • Architecture patterns [Planning tools, templates, best practices, bad practices, success and failure stories, tips and patterns.]

26. Ground Floor SOA Tactic: COP Working Groups SOA Working Groups: Blueprint and Methodology • Facilitate the collection and dissemination of best practices, methods, patterns, anti-patterns and models from industry practice experts that collectively could comprise an ‘end-to-end’ SOA methodology. • Industry Practice Areas: • SOA Consortium Constituents: • Architects, Senior Development Managers, Business Analysts & Architects • Agile • ITIL • Six Sigma • Lean • BPM • MDA • PMP

27. Ground Floor SOA: Supporting Tactics • Host public think-tank style events for SOA practitioners • Mix of Presentations and Roundtables • Agendas reflect items of interest from the COP • Publish SOA Consortium branded content to guide SOA Execution Success • Practitioner Community, SOA Consortium Event Findings, SOA Consortium Member or Leadership Content

28. Ground Floor SOA: Supporting Tactics • Coordinate the sharing of information with standards organizations and other communities • Federal Architect Council • FSTC SOA Working Group • Industry Advisory Council SOA Working Group • Integration Consortium • OASIS • OMG SOA SIG • Open Group • W3C