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Erin Scott Kai Beckett Kyle Barnes Matthew Anido Stephanie Larkin (ASIA1030 Tutorial 4 Group 4). Nationalism in China. a s it pertains to sport, and the 2008 Beijing Olympic Games. “Together in 2008, Impossible is Nothing”.
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Erin Scott Kai Beckett Kyle Barnes Matthew Anido Stephanie Larkin (ASIA1030 Tutorial 4 Group 4) Nationalism in China as it pertains to sport, and the 2008 Beijing Olympic Games
“Together in 2008, Impossible is Nothing” http://theinspirationroom.com/daily/2007/impossible-is-nothing-in-china/ (accessed 28/10/2011) 2008 Adidas advertising campaign Adidas was the key sponsor in China for the Beijing Olympic games Used in the lead up to and throughout the event http://www.youtube.com/watch?v=aTzHF35rv4Q
The campaign is about rallying the nation and showing how the entire Chinese nation is supporting their athletes and the Games themselves. Famous Chinese Olympians such as key members of the Chinese Women’s Volleyball Team, diving sensation Hu Jia, basketball superstar Sui Feifei and football legend ZhengZhi are featured in the campaign.
“The influence of the 2008 Beijing Olympic games on nationalism in China” http://beijingvisitor.blogspot.com/ History of sport in China Influence on the greater Chinese population of the successful 2008 Olympic bid The Olympics as an opportunity for the Chinese to ‘showcase’ their nation The influence of the 2008 Beijing Olympics on the Chinese government Political tension resultant of the 2008 Beijing Olympic games
Influence of the successful Olympic bid www.chinadaily.com.cn Past tension Cultural significance Volunteerism Team spirit – “Together”
300,000 Chinese couples marry on the first day of the Beijing Olympics www.the2012londonolympics.com Mothers expecting ‘Olympic babies’ http://en.beijing2008.cn
Plastic bag ban http://news.xinhuanet.com/english/2008-06/01/content_8293808.htm Olympic volunteers http://en.beijing2008.cn/83/67/column211716783.shtml
Football legend ZhengZhi www.chinadaily.com.cn As featured in the Adidas “Together in 2008, Impossible is Nothing” campaign Basketball superstar Sui FeiFei www.chinadaily.com.cn