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Where the Most Aggressive and Successful Specialty Retailers are Found.

Where the Most Aggressive and Successful Specialty Retailers are Found. The Gourmet Retailer Serves the Growing Specialty Food & Kitchenware Markets. $87.2 Billion* in Industry Sales in 2008 and growing!. Gourmet & Specialty Foods • Sales increased 5% in 2008.

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Where the Most Aggressive and Successful Specialty Retailers are Found.

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  1. Where the Most Aggressive and Successful Specialty Retailers are Found.

  2. The Gourmet Retailer Serves the Growing Specialty Food & Kitchenware Markets $87.2 Billion* in Industry Sales in 2008 and growing! • Gourmet & Specialty Foods • •Sales increased 5% in 2008 Kitchenware & Housewares$27.2 Billion • Kitchenware & Housewares Products • •Sales increased .8% in 2008 Gourmet & Specialty Foods$60 Billion Share of Sales by Product Type * Source: NAFST and IHA 2009 State of the Industry Reports

  3. The Gourmet Retailer Serves the Growing Specialty Food & Kitchenware Market Specialty Food & Kitchenware Retailers Represent the Majority of Industry Sales and Store Fronts Industry Sales by Store Type Store Counts By Store Type 23.7% Grocery $20.7 Billion 34,052 Grocery 41.4% Specialty Food & Kitchenware Retailers $36.1 Billion 56,951 Specialty Food & Kitchenware Retailers 23.3% Mass Merchant $20.3 Billion 11.6% Department Stores $10.1 Billion 20,338 Department Stores 2,462 Mass Merchant Total Sales - $87.2 Billion Total Stores - 113,803 * Source: NAFST and IHA 2009 State of the Industry Reports

  4. Consumer Demand for Gourmet Lifestyle Continues to Grow Gourmet Cooks significantly outspend other Households in many important product categories: % Increase of Annual Spending of Gourmet Cooks versus other Households Wine Nuts Pasta Produce Baking Supplies Cheese Coffee Snacks / Spreads Cookware Liquor Dried Veg. / Grains Shortenings / Oils Spices / Seasonings Source: Homescan 52 Week Ending 5/31/2008 - UPC Coded Products.

  5. Consumer Demand for Gourmet Lifestyle Continues to Grow Gourmet Consumers are Passionate and “Recession-Resistant.” • 22 million households claim to have a gourmet cook • Gourmet shoppers average $100K in annual household income • Most gourmet shoppers work in professional or management jobs • 48% are trading out from restaurants for preparing gourmet meals at home Source: Homescan Panel Views Survey - March 2008.

  6. Why The Gourmet Retailer Audience is More Successful Than Other Specialty Retailers: Top Operating Initiatives* • Expect sales to be equal to or better than 2008 64 % • Expect profit to equal or increase from 2008 68 % • Believe they can manage their store through difficult economy 66 % • Being aggressive in managing during the recession 56 % • Expect current actions will make them stronger post-recession 81 % * Source: TGR Audience Study – Akel & Associates July 2009

  7. Why The Gourmet Retailer Audience is More Successful Than Other Specialty Retailers: Top Strategies to Manage More Effectively* • Discovering ways to reduce costs 69 % • Demanding more of suppliers 66 % • Analyzing data more closely 65 % • Instituting tighter financial controls 59 % • Getting customers feedback 54 % * Source: TGR Audience Study – Akel & Associates July 2009

  8. Why The Gourmet Retailer Audience is More Successful Than Other Specialty Retailers: Top Marketing/Merchandising Strategies to Generate Sales* • Creating proactive marketing/ merchandising activities 98 % • Adjusting product mixes/lines 87 % • Investing in advertising/marketing programs 82 % * Source: TGR Audience Study – Akel & Associates July 2009

  9. The Gourmet Retailer is the Business Tool for Aggressive and Successful Specialty Retailers Why Do They Rely on The Gourmet Retailer? “Need to have retailing & business information” New Products Product Category Trends & Insights Merchandising and Marketing Ideas Operational and Management Advice

  10. The Gourmet Retailer is the Business Tool for Aggressive and Successful Specialty Retailers The Gourmet Retailer’seditorial mission is to provide aggressive and successful specialty food and kitchenware retailers with information on merchandising, store operations/education, new products, product knowledge and trends that helps them meet the needs of their customers while increasing store sales and profits. This information is blended with coverage of food and kitchenware segments for the most comprehensive source of news and information on the industry. Michelle Moran: Editor-in-Chief Michelle joined The Gourmet Retailer in 2000. Besides being the resident expert on tabletop products, she covers the natural foods and confections industries. A consistent speaker in the housewares industry, she presents research on the bridal, tabletop and kitchenware markets to trade show audiences, as well as presentations on marketing and public relations for trade associations andbuying groups.

  11. The Gourmet Retailer is the Business Tool for Aggressive and Successful Specialty Retailers The Gourmet Retailer provides retailers with the operational/ management advice they need to profitably run their business. From product knowledge to staff training, industry trends to merchandising ideas, each issue is packed with information that drivessales & profits.

  12. The Gourmet Retailer is the Business Tool for Aggressive and Successful Specialty Retailers Case & Counter Delivers Information on theSpecialty Food Category Senior Editor James Mellgren has 20 years of expertise in gourmet foods & housewares as a retailer, wholesaler, importer, restaurateur and author. “I find each issue offers learning tools for myself and my staff… I’ll cut out pages and pages of product ads I think that are worthy of consideration.” Mick Rosacci, Tony’s Meats & Specialty Foods, Centennial, Colo.

  13. The Gourmet Retailer is the Business Tool for Aggressive and Successful Specialty Retailers Ware & Why Delivers Insight on the Kitchenware Category in Every Issue “Ihave read your magazine from cover to cover since we started Sur La Table… I believe that you cover all subjects in a manner that speaks to every level of retailer.” Renee Behnke, Sur La Table, Seattle Wash.

  14. Why The Gourmet Retailer is Preferred by Aggressive and Successful Specialty Retailers What Readers Value Most* • Specific business management approaches for specialty products retailing 61 % • News about new specialty products 52 % • Ideas for selling specific product categories 51 % • News about the specialty business 19 % (changes at vendors, people in the news) • Information about associations 15 % * Source: TGR Audience Study – Akel & Associates July 2009

  15. Why The Gourmet Retailer is Preferred by Aggressive and Successful Specialty Retailers Reason TGR’s Editorial Approach is More Favored* • Find TGR’s editorial product more meaningful than other pubs 81 % • Find TGR’s coverage of both specialty food and kitchenware meaningful 75 % • Find TGR’s full suite of media worthwhile 86 % • Read all or most issues of the publication 98 % • Take actions based on ads in the magazine 97 % * Source: TGR Audience Study – Akel & Associates July 2009

  16. How The Gourmet Retailer Compares to Other Specialty Retail Trade Media Brands The Gourmet Retailer rates higher in providing the key types of information to it’s subscribers compared to any other specialty food or kitchenware media source. Preston/Rogers Associates, Inc. Market Research & Media Consulting - May, 2008

  17. The Gourmet Retailer Delivers More Specialty Retailer Audience Than Any Other Food/Kitchenware Trade Media Source 51,894 Specialty Retailers Each Month * 20,000 subscribers The Gourmet RetailerMagazine While some overlap occurs, most retailers get their info from one of these communication channels. 15,844 subscribersDispatche-Mail Newsletter 20,856 unique visitors/moGourmetRetailer.com *Total Avg. Monthly Unduplicated Audience

  18. The Gourmet Retailer Subscribers are the Key Decision-Makers in Specialty Retailing Subscribers Job Title* Subscribers by Store Type* Other Management Positions Department Store Supermarket 3% 2% 15%Buyer/Merchandiser 4% 27%Specialty Food Store 18%Gift Gourmet Store 14%VP/Director/GM 67%C-Suite CEO, COO,CFO, CIO, President, Owner 20%Kitchenware Store * Source: December 2008 BPA

  19. The Gourmet Retailer Subscribers are the Key Decision-Makers in Specialty Retailing Audience Key Operational Responsibilities* • Product purchases/selections 90 % • Planning 88 % • Marketing merchandising 87 % • Product Sales 86 % • Financial/budgeting issues 82 % • Customer acquisition/retention 79 % • Staff, management 76 % * Source: TGR Audience Study – Akel & Associates July 2009

  20. The Gourmet Retailer Subscribers are the Key Decision-Makers in Specialty Retailing Audience Involvement in Supplier/Product Selection* • Involved in selecting suppliers/products 98 % • Determine needs regarding product/supplier 83 % • Evaluate alternatives 75 % • Hold discussions with potential suppliers 69 % • Recommend/specify suppliers/products 67 % • Develop plans/budgets 67 % • Learn about products from vendor ads 61 % * Source: TGR Audience Study – Akel & Associates July 2009

  21. The Gourmet Retailer Subscribers are the Key Decision-Makers in Specialty Retailing Breakdown of Products By Share of Annual Store Revenue* % retailers selling                                        product line% total sales         avg. revenue Specialty food/beverages          98%                      62.0                 $489,500 Kitchenware/housewares          77%                       19.8                 $156,500 Tabletop/ Gift                           87%                     14.3                 $112,800 Special services          4%                      3.8                   $30,000 * Source: TGR Audience Study – Akel & Associates July 2009

  22. Advertising in The Gourmet Retailer Generates Sales Orders & Retailer Inter-Action 82% of Subscribers Take A Buying Action on Ads in The Gourmet Retailer Bought Products Advertised Visited an Advertiser’s Web site Discussed an ad or article with others in their companies Requested information from company, sales rep or distributor Recommended or Specified Products Advertised Referred an ad or article to others in their companies Source: May 2008 Signet Ad Impact Study

  23. The Gourmet Retailer Magazine’s Subscribers are not Reached by Other Industry Magazines Magazines Received The Gourmet Retailer Gourmet News Specialty Food Magazine Fancy Food & Culinary Products Kitchenware News Gourmet Insider Homeworld HFN Information Needs Survey. Preston/Rogers Associates. May 2008

  24. The Gourmet Retailer is the “Need to Have” Trade Magazine Percent of subscribers who would prefer to receive The Gourmet Retailer over any other industry publication. The Gourmet Retailer Specialty Food Magazine Those who prefer The Gourmet Retailer feel it is the most informative industry publication overall, providing information on new products and food trends. Gourmet News Fancy Food & Culinary Products Kitchenware News Homeworld HFN Gourmet Insider Other Source: May 2008 Signet Ad Impact Study

  25. The Gourmet Retailer Website and Newsletter Extends Your Retailer Audience Reach • Gourmetretailer.comis the leading source of business information for specialty retailers. • 45,508 avg. monthly page views • 20,856 avg. monthly unique visitors • . • Breaking News Dispatch • 15,844 retailer subscribers. • Sent 3x a week (Mon, Weds, Fri).

  26. The Gourmet Retailer Provides the Most Complete Offering of Online Products for Specialty Retailers. GourmetRetailer.com Site Demographics:* 45,508 impressions 20,856 unique browsers 2:07 average visit Site Visitor Job Titles: 42% c-suite executive 31% manager/director 11 % sales 16% other Reasons for visiting:75% Product Info 65% Industry News/Analysis 59% General Searches/Research58% Merch, Marketing, Promotion Ideas 48% Company Contact Information * Source: Nielsen Site Census

  27. The Gourmet Retailer Provides the Most Complete Offering of Online Products Breaking News Dispatch e-Mail Newsletter Subscriber Demographics:* 15,844 opt-in subscribers 3x per week frequency 205,800 avg. impressions per month 20% open rate 7% click-thru rate 72% are owners/managers82% have purchasing authority for their company 58% visit gourmetretailer.com after reading Dispatch newsletter Reasons for Subscribing: 86% Stay updated with industry news 92% New products & trends 50%Research & Analysis * Source: Publishers Own Data

  28. The Gourmet Retailer Provides the Most Complete Offering of Online Products New Product Showcase Providing Suppliers a Forum to Feature Their New Products and Line Extensions • Automated Lead Source From Retailers! • The New Product Showcase on gourmetretailer.com is a new searchable database of products that taps into our more than 23,000 retailers that visit the site each month. • Easy do-it-yourself uploads; make changes; add keywords and links! • Listings are Search Engine Optimized and you choose your keywords. • $750 / Productfor one product - for one yearunlimited changes • $500 / Productfor 3 or more products - for one yearunlimited changes

  29. The Gourmet Retailer Provides the Most Complete Offering of Online Products Reach Retailers as They Read Online Articles With Content Related to Your Products or Category! Gourmet Direct Custom built micro sites created from your company/product marketing collateral to serve your retailer customers information needs 24/7. Contextually linked to relevant content on gourmetretailer.com Search Engine Optimized captures retailer-initiated searches for your product and category. $8,000 Annual Fee or $3 Per Click

  30. The Gourmet Retailer Provides the Most Complete Offering of Online Products Online Product Catalog Showroom and Product Sourcing Catalog Showroom Housewaresdirect.com & Condimental.com Product Sourcing Exchanges Digitize your entire product line catalog and posted on gourmetretailer.com. Catalog is fully searchable by keyword for showroom visitors and search engine optimized for retailer initiated search. Catalog also posted on product sourcing exchanges that serve 38,000 registered retailer users and available to gourmetretailer site visitors. $2,100 Annual Fee & 5% commission on sales orders received

  31. Retail 2020: The Only Specialty Retailing Educational & Networking Conference Find out what your specialty retailer customers need from your company to improve their retailing execution. Sponsor Benefits: 2 days of retailer networking & interaction with over 150 specialty retailers. Tabletop exhibiting and product sampling. One on one retailer meetings pre-scheduled with attendees. Logo exposure on all pre and post event marketing and editorial coverage Retail 2020 will bring together executives from the specialty food and kitchenware retail industry in this focused conference to help them remain competitive in an increasingly difficult market. Featured speakers and panels provide the vision, insights and tools as specialty independent retailers listen and share business successes in marketing, training, merchandising, buying and operational management. August 4th - 6th, 2010San Francisco Sponsorships from $5,000 to $20,000

  32. 5 Reasons Why The Gourmet Retailer is Your Company’s Best Advertising Investment: • $87 billion marketplace with over 113,000 storefronts means plenty of opportunity to increase sales and sell-thru. • The Gourmet Retailer focuses on the most aggressive and successful specialty retailers of food & kitchenwares – your most profitable seller! • The Gourmet Retailer’s content of new products, category insights and operational/management insights makes it the best-read & most preferred trade brand among the more successful retailers. • The Gourmet Retailer magazine, web site & Dispatch newsletter assure your sales message reaches the largest audience of successful specialty food & kitchenware retailers. • Advertising in The Gourmet Retailer produces orders and sales.

  33. The Gourmet Retailer is a Nielsen Company and Nielsen Retail Food Group Information Brand. The Nielsen Company is the world’s most respected source of market information, data, media research and measurement. Nielsen’s Retail Food Group is a division of Nielsen Business Media a leading provider of b2b trade print and digital media brands, expos and conferences.

  34. Contact your Sales Representative for Advertising Opportunities: VP, PUBLISHING DIRECTOR, NIELSEN RETAIL FOOD GROUP Scott J. Seltz • 646-654-4534 • scott.seltz@nielsen.com WEST Shari Wainberg • 800-229-1559 • gourmetwst@aol.com MIDWEST Arnie Bennett • 847-590-1332 • arnie.bennett@nielsen.com EAST & INTERNATIONAL Brad Simon •631-673-4848 • lbssales@optonline.net www.GourmetRetailer.com

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