The Great Slovak Smoke O ut Day, November 2002

1. The Great Slovak Smoke Out Day, November 2002 Stop Smoking - NGO, Slovakia Project Evaluation

2. The Great Slovak Smoke-Out Day, November 2002 Campaign objectives • Implementation of existing national laws of non-smokers, advocacy and ban on tobacco advertising at regional and local level • Creating of smoke-free zones in the public areas. • Preparation and presentation of the National Register of smoke-free companies and other working places. • Organizing of the media campaign, various events,volunteers and students activities. • Distribution of the leaflets, stickers and other materials within GSSO.

3. The Great Slovak Smoke-Out Day, November 2002 Strategic plan of the project • To involve as many as possible:Slovak towns and villages (20-30 % from a total of 2.719 communities), business enterprises, schools (30 % outof 4.400 schools)in the campaign. • To achieve the maximum participation of central and regional administration, politicians, NGO leaders and central and regional media. • To provide distribution of campaign materials. • To gain new partners and sponsors for the tobacco control. • To create: - 50 smoke-free streets, parks, squares - establish as many free smoking working places as possible. • To change the municipality legislation.

4. The Great Slovak Smoke-Out Day, November 2002 Time schedule of the project First stage of the project • Project information material and questionnaires addressed to: • Schools - 2.700 primary and 1.700 secondary schools • Municipalities of towns and villages - 2.700 letters • Business Firms - 1.000 the largest business enterprises • Regional Public Health Institutions and Hospitals - 200 letters • Central, Regional and Local media - 100 letters • Parliament Members and Ministers, National Institutions - 200 letters Project materials in total: 8.000 letters and 8.000 questionnaires

5. The Great Slovak Smoke-Out Day, November 2002 First stage of the project (Feedback) 2) The project enjoyed participation of: • 1.418 Schools - (30% of total number of schools in Slovak Republic) • 318 Towns and Villages - (all regional and district county councils - 30 % of Slovak population) • 36 Business Firms • 62 Public Health Institutions All these participants had sent the completed questionnaires back to Stop Smoking-NGO. The questionnaires were designed to approach tobacco issue in school environment, towns and business firms.

6. The Great Slovak Smoke-Out Day, November 2002 Second stage of the project • Socio-economic research on tobacco issue conducted by a professional advertising agency. This is the most representative research in Slovakia, consisting of 7 questions addressed to different socio groups: (by age, gender, education, financial income, domicile, etc.) 7 QUESTIONS in the research: -Do you smoke? -Does anyone smoke in your household? -Where does the cigarette smoke bother you the most? -Are you familiar with the Law for non-smokers protection which came into force in SR in 1997? -Do you agree with attitude that ban on smoking should be introduced in all restaurants and bars? -Do you think that smoke-free zones should be created also outdoors (for example in parks, playgrounds, sport stadiums...)? -To what level, do you think, the measures ensuring health regulation of environment, food and other products are necessary?

7. The Great Slovak Smoke-Out Day, November 2002 Second stage of the project Research table (Smoking in restaurants) Do you agree with attitude that ban on smoking should be introduced in all restaurants and bars?

8. The Great Slovak Smoke-Out Day, November 2002 Third stage of the project Distribution of the campaign materials: • Campaign leaflets (200.000 pcs instead of 50.000 pcs originally planned) • Campaign stickers (100.000 pcs instead of 30.000 pcs originally planned) • Campaign posters (100.000 pcs instead of 3.000 pcs originally planned) • Free cards (20.000 pcs) • Slovak version of the WHO publication “Curbing the Epidemic” (1.000 copies) • Slovak version of the publication “Keep smiling. No one will die.” and a guideline for “International Labour Organization” on the smoke-free workplaces. • All the publications published on the website www.stopfajceniu.sk

9. The Great Slovak Smoke-Out Day, November 2002 Fourth stage of the project Media presentation (2 weeks before SGSD) • Central Press Conference • Contacting with Regional and Local Media • Massive Internet Campaign: -10 largest internet portals and servers in Slovakia -More than 2 million internet presentations of the campaign banner -Daily visit of our website www.stopfajceniu.sk - 200 visitors • TV & Radio discussions

10. The Great Slovak Smoke-Out Day, November 2002 Slovak Great Smoke-Out Day 2002(November 21st , 2002) • One day campaign • Under auspices of Minister of Health of the Slovak Republic • More than 2.000 different activities in towns, villages and at schools (sport competitions, cultural activities, discussions and meetings, visiting hospitals, ...) • More than 10.000 volunteers (mostly young people) • More than 100 various media presentations • The biggest campaign in tobacco control field in Slovakia

11. The Great Slovak Smoke-Out Day, November 2002 Campaign Photo Gallery

12. The Great Slovak Smoke-Out Day, November 2002 Campaign Photo Gallery

13. The Great Slovak Smoke-Out Day, November 2002 Campaign Photo Gallery

14. The Great Slovak Smoke-Out Day, November 2002 Campaign Photo Gallery

15. The Great Slovak Smoke-Out Day, November 2002 Campaign Photo Gallery

16. The Great Slovak Smoke-Out Day, November 2002 Campaign Photo Gallery

17. The Great Slovak Smoke-Out Day, November 2002 Campaign Photo Gallery

18. The Great Slovak Smoke-Out Day, November 2002 Campaign Photo Gallery

19. The Great Slovak Smoke-Out Day, November 2002 Campaign Photo Gallery

20. The Great Slovak Smoke-Out Day, November 2002 Project Achievements • Establishment of the Slovak National Coalition for Tobacco Control • Establishment of new tradition of Great Smoke-Out Day in Slovakia • Strong position at schools-for realization of the new oncoming projects • Stop Smoking-NGO has already started preparation of: • Slovak Great Smoke-Out Day 2003

21. The Great Slovak Smoke-Out Day, November 2002 What we did not achieve.... • Only very few business firms showed their interests to register in National register of smoke-free work places. • - More than 100 smoke-free places were temporarily created (town square, streets, parks and playgrounds). Only 2 of them remained permanent. • Lack of interest of local municipalities in implementation of national legislation on tobacco control. • Small interest from business firms to support tobacco control activities. • Result: We want to focus our attention on this issue in near future.

22. The Great Slovak Smoke-Out Day, November 2002 Slovak Great Smoke-Out Day was successfully realized thanks to these partners: • Open Society Institute, NY, USA • Open Society Foundation – regional office in Slovakia • Association of healthy cities in Slovakia • World Bank • European regional office WHO • More than 200 partners from media, business communities and health • care institutions • Teachers and volunteers from 1.417 schools in Slovakia • THANK YOU!!!