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Dive into the project aiming to boost sustainable water tourism by reviving rivers, lakes, and coastlines, developing new products, and promoting active tourism. Get involved in expeditions, training programs, and experience exchanges to unlock the potential of the region. Explore the development of water tourism infrastructure and marketing strategies to attract more leisure tourists. Together, we can preserve nature values, clean our waterways, and create innovative tourism products for local economies. Don't miss out on the opportunities to enhance your tourism services and discover hidden gems along the rivers and coastlines.
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Development of water tourism as nature and active tourism component in Latvia and Estonia Kick-offMeeting 17.04.2013, Sigulda, Latvia
Project idea • The overall objective of the project is to improve conditions for sustainable water tourism development and to increase competitiveness of water tourism in the Programme area. • Specific objective is to develop programme area as attractive water tourism destination by • vitalizing rivers and seacoast byimproving infrastructurefortourists(by the rivers, lakes, coast) - installationofrestingareasandpiers, informationstands, signs, floatingbridges, cleaningrivers. • developing new water tourism products for different target groups in Latvia, Estonia, Lithuania, Russia, Germany and Finland; • promoting water tourism as active tourism component in Latvia and Estonia as also in 4 target markets – Lithuania, Russia, Germany, Finland in order to achieve an increase in number of leisure tourists in projectarea
Project structure 13,6% 5,5% 59,4% 21,3%
Project regions • Cooperationandinvolvmentof • Around 40 riversarecoveredintheproject • CoastlineinEstonia (Laanecounty) withinfrustructureandcoastlineinLatviawithproductdevelopmentandmarketingactivities; • Cooperationandinvolvmentof • More than 40 rivers • Lakes • CoastlineinEstonia (Laanecounty
Project – forwhomandhow? • Cooperationandinvolvmentof • SME’s operating in field of active tourism, including canoingtourism operators in the projectarea rivers and other water tourism resources (lakes, coast); • SME’s, public sector and NGO operating in tourism services and attractions (accommodation, cafes, tourism sites etc.) in Projectarea around rivers and other water tourism resources (lakes, coast); • Tourism specialists, experts, tourism information centre officers, NGO, which coordinatetourismdevelopment; • Institutions involved in the maintenance and protection of nature values, including rivers, lakes, coast – nature protection bodies, managing institutions (NGO, state, municipal);
Main Project activities • Expeditionsas a tool to explore, researchandstudyeachregionnatureandactivetourismpotential • Experienceexchange, studycases, fieldvisits, networking; • Trainings, workshopsfortourismentrepreneurs, localtourismdevelopersandlocaltourismserviceproviders; • At least15 newtourismproductsinwholeprojectareadevelopedbytheentrepreneurswiththesupportandecouragmentoftheproject; • Raisedawarenessaboutthemanagementofrivers/coastlineasnatureresourceandsourcewhichcangenerateincomeforlocaleconomies(cooperation, wasteproblems, natureprotection); • Identifiednewtourismdevelopmentpotentialsinprojectsregions; WP1 Project managementandcoordination WP2 Competenceandproductdevelopment WP3 Infrastructure WP4 Marketings
Main Project activities • 4 Experienceexchangevisitsforwatertourismentrepreneurs to exchangeexperience, gainknowldege, establishcontacts: • inEstonia- to introducewatertourismdevelopments, problems. • inLatvia– to introducewatertourismdevelopments, problems. • inFinland– to introduceseakayakingandcruisetourismshipsoperationinrivers, coastlineareas; • inLithuania– to introducewatertourismdevelopemntinLithunia, casestudiesinriversmanagement • Q-Latviadevelopmentfortheactiveandcanoingtourismserviceproviders, includingelaborationofcriterias, “Misteryshopping”, BestPractiseManual WP1 Project managementandcoordination WP2 Competenceandproductdevelopment WP3 Infrastructure WP4 Marketings
Main Project activities • 20 riverswillbecleanedbyremovaloffallentrees, householdwasteandgarbage • 125 Informationstands • 232 Signsto orientatetourists (roadsignsandsignsontherivers) • 107 restingareasalongtherivers • 26 floatingbridges, timberpontoons • 7 sectionsofaccessroadsto thestarting/finishpointsofboating • 5 viewpoints(watchingtower, platforms, viewpoints) • 1 steamship WP1 Project managementandcoordination WP2 Competenceandproductdevelopment WP3 Infrastructure WP4 Marketing
Main Project activities – WP4 • Printed materials • Water tourism map of the whole project area; • Detailed brochures: • guide of rivers; • detailed brochures for foreign target markets; • specific brochures to promote coastal water/active/nature tourism possibilities. • Inserts in daily newspapers in Latvia and Estonia • Electronic solutions • Web platform and mobile applications for commonly used smartphones, • Image films on Internet, • Electronic insert in Finnish newspaper; • Direct events for target markets: • Great Baltic Travel action – for travelers to encourage explore water/active and nature tourism holidays in Latvia and Estonia; • 4 Familiarization trip for journalists and 3 promotional tours to promote water tourism possibilities; • Media campaign in Russia – to attract new market and pay attention to nature tourism possibilities in both countries; WP1 Project managementandcoordination WP2 Competenceandproductdevelopment WP3 Infrastructure WP4 Marketing
Aiga Petkēvica Kurzeme PlanningRegion Project manager Phone +371 67338738; +371 29483674 Skype: aiga_petkevica e-pasts: aiga.petkevica@kurzemesregions.lv
