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Unchanged sales trend January- June 2009

Unchanged sales trend January- June 2009. Ray Mauritsson, CEO & President Fredrik Sjöstrand, CFO. This is Axis. Founded in 1984, 25 years ago IT company driving the network video market Worldwide presence in more than 20 countries, 769 employees* Product areas: Network Video Solutions

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Unchanged sales trend January- June 2009

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  1. Unchanged sales trendJanuary- June 2009 Ray Mauritsson, CEO & President Fredrik Sjöstrand, CFO

  2. This is Axis • Founded in 1984, 25 years ago • IT company driving the network video market • Worldwide presence in more than 20 countries,769employees* • Product areas: • Network Video Solutions • Network Print Servers • Global partnerships through distributors, resellers and system integrators • Listed on NASDAQ OMX, Nordicunder the ticker AXIS Axis Headquarter, Lund, Sweden * June, 30

  3. Today's agenda • Financials • Sales • Operating expenses • Currency effects • Market & Product update • Outlook • Questions & Answers

  4. MSEK Growth Sales January – June 2009 • Total sales • 1 074 MSEK (931) • Growth 15% • Currency effects , - 232 MSEK • Video sales • 1 041MSEK (883)) • Growth 18% • Growth -8% (local currency)

  5. Currency effects on total sales by region MSEK

  6. MSEK Operating expenses, Q1, 2007- Q2, 2009

  7. MSEK Margin Margins* • Gross margin* • 54.7% (56.2%) • Operating margin • 8.6% (18.6%) • Profit margin • 8.5% (18.5%) *Q2 2009

  8. Sales in the product areas* Video Print, Scan & others 98% 2% *Q2 2009

  9. Sales in the regions* Americas EMEA Asia 51% 41% 8% *Q2 2009

  10. High volume of marketing activities in Q2 • Participation in trade shows • ISC West, US • IFSEC, UK and South Africa • SecuTech, Taiwan • Transrussia, Russia • Safe&Security , Netherlands • Involvement in partner events • 10 global events • Numerous of local events

  11. Product announcements during first half of 2009 Fixed dome camera Fixed network cameras Video Encoder PTZ Dome camera AXIS P1343 AXIS P1344 AXIS P1346 AXIS P3343AXIS P3343-V AXIS P3343-VE AXIS P3344 AXIS P3344-V AXIS P3344-VE AXIS M7001 AXIS Q7404 AXIS Q6032-E Accessories AXIS T92A20 housing Video Management Software AXIS Mobile Monitor

  12. AXIS P13 Series – Fixed cameras for any environment AXIS P1311 AXIS P1344 AXIS P1343 AXIS P1346 • VGA progressive scan • SVGA progressive scan • 1 MP, HDTV 720pSMTPE standard compliant • 3 MP, HDTV 1080pSMTPE standard compliant Fixed iris DC-iris DC-iris P-Iris* *Supports DC-iris for backward compatibility

  13. AXIS Q6032-E PTZ Dome Network Camera The ideal surveillance solution for demanding outdoor installations • City surveillance • Parking lots • Outdoor airport installations • Perimeter surveillance of ports To minimize installation time, the camera is delivered ready for installation outdoors • wide temperature range -40°C to 50°C

  14. Axis strategy to maintain the position of market leader • Develop and market a broad innovative product portfolio • High pace product launches • P-iris, HD-TV, Arctic Temperature Control, remote focus • Collaboration with partners • + 25 000 partners worldwide • Expand operations with local presence on a global market • 769 employees globally • Configuration & Logistic Centre (CLC 3) in Atlanta, US

  15. The market situation today Short-term perspective • Continued activity on a weak market • Positive signs in the US • Difficult to predict market development • Expansion of product portfolio Long-term perspective • Continued high growth potential for network video • Axis’ goals remain unchanged

  16. Questions & Answers Q&A Axis Communications the Export Company of the Year 2009

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