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Tara A. Fournier, PHR, Manager, Member Engagement

Volunteer Leader Webcast Series: College Relations. Incorporating Students and YPs into Professional Chapters. Tara A. Fournier, PHR, Manager, Member Engagement Scott Ferrin, SPHR, Field Services Director – Southwest Central Region. Agenda. State of College Relations

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Tara A. Fournier, PHR, Manager, Member Engagement

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  1. Volunteer Leader Webcast Series: College Relations Incorporating Students and YPs into Professional Chapters Tara A. Fournier, PHR, Manager, Member Engagement Scott Ferrin, SPHR, Field Services Director – Southwest Central Region

  2. Agenda • State of College Relations • Student Conferences • Recruiting from College Students • Engaging Young Professionals • Chapter Case Studies

  3. State of SHRM College Relations Student Chapters & Membership • 16,000 + Student Members • 475 + Student Chapters • And growing! • Newly Chartered Chapters include: • Webster University, Greenville, SC • Bryant & Stratton College, Richmond, VA • Bimidji State University, Bimidji, MN • 12 additional student chapters in affiliation process

  4. SHRM Student Members: Who Are They? • Undergraduates or Graduates in an HR-related degree program • Adult learners or first time college students • Join SHRM for access to internships, career development, networking opportunities, preparation for workforce, case study competition, certification prep, etc. • Future leaders in the profession

  5. SHRM Student Members: Engagement SHRM Student Membership Benefits • Access to exclusive HR Internships • via internships.com • Annual Student Conference • Regional Student Conferences • Case Competition • Educational Sessions • Assurance of Learning Assessment • SHRM Foundation Scholarships • Research Articles, Latest HR News on shrm.org • HR Tools, Templates and Resources • Webcasts • Social Media: SHRM Connect, Twitter (#shrmstudent), LinkedIn, Facebook

  6. SHRM Student Chapters: Engagement • Company tours • Student conferences • Resume writing workshops • Interviewing workshops • Fundraisers • Internship programs • Social events

  7. SHRM Students: What Are they Doing? SHRM Student Membership Benefits • 2012 Regional Student Conferences • Held in five locations this spring • 477 Students, Advisors and Volunteers participated • $25,000 awarded • Case Competition • Winners: • Houghton College (NY) • University of Tennessee – Knoxville • Thunderbird International School of Management (Arizona) • University of Illinois – Urbana Champaign • University of Nevada, Reno

  8. 2012 Annual Student Conference • Atlanta • June 23 – 24, 2012 • Marriott Marquis • 265 Peachtree Ave. Northeast • Keynote Speakers: • Sara Rynes, • 2011 Michael R. Losey Human Resource Jeff Tobe, CSP • Research Award Winner

  9. 2012 Annual Student Conference: June 23-24 2012 SHRM Annual Student Conference • Held in conjunction with SHRM Annual Conference & Exposition in Atlanta • 400 students and faculty and 12,000 professionals expected to attend • Students and faculty members receive a nearly 80% discount. Registration includes access to both student AND professional conferences as well as the exposition, keynote speakers and entertainment. • Students: $275 through May 24 $320 May 25 – June 23 • Faculty: $350 through May 24 $485 May 25 – June 23

  10. Recruiting from College Students Why? • College students are the future of our profession • The U.S. Bureau of Labor Statistics projects an increase of 22% in HR employment by 2018 – compared to a 10.7% increase for all occupations • Natural flow of students • 16,000 + Student SHRM Members • They do eventually graduate  • Student dynamics have changed

  11. Recruiting from College Students Why? (continued) • College Students are already in Chapters • 475 + Student Chapters • 5,000 + Student Chapter members • Understand the format • Students want what we’ve got • Developing professional skills • Mentoring

  12. Recruiting from College Students How? • Existing Chapter Structure • College Relations Board member • Joint Meetings for Events and Conferences • Holiday Meeting • Annual Chapter Conference or Legal Update • Student and Young Professional programs • Basics training • Mentoring and networking • Developing in an HR Career

  13. Recruiting from College Students How? (continued) • Special Student Pricing • Annual Chapter Membership cost • SHRM - $35 to $80 to $80 to $180 • Discounted Chapter Meetings • Free student guest • At or below costs • Student Chapter Board position • Current Student Chapter President • Attend minimum quarterly • Supports addition of YP Board position

  14. Recruiting from College Students How? (continued) • Support Student Conference • Annual Chapter Scholarship for Student Team • Practice Case Competition • Chapter Judges • At Chapter Meeting • At-Large Students • Mailing Lists • Targeted by University • E-Blasts • Chapter Student Programs

  15. Recruiting from College Students When? • Student Chapter annual cycle • Students begin programs in Fall Semester • Submit the student chapter information form online by September 30 • Recruit and retain at least eight SHRM student members in the chapter by November 30 • Professional Chapter – Act as a Bridge • Provide succession planning assistance to student chapter • Must submit section 1 of the Student Chapter Merit Award reporting document. Due March 31 of each year • Charter Chapters • Provide leadership and support for student efforts

  16. Engaging Young Professionals • Who is a Young Professional (YP)? • Two definitions • HR Professional under age 30 • HR Professional with less than 10 years of HR experience

  17. Incorporating YPs into SHRM Chapters • Why YPs? • Chapter Succession Planning: They are the Future • As Boomers retire, Millennials are entering the workforce – need to embrace this group and find ways to engage and incorporate to maintain and grow chapter membership. • What are YPs looking for? • Developing their HR Career • Networking • Education/Professional Development • Mentors • Leadership Skills and Development

  18. State of Young Professionals: What is SHRM Doing? • SHRM is diligently working on developing a nationwide YP engagement initiative • Young Professional Advisory Council • Focus Group at 2012 Annual Conference • Survey of YPs coming in Q3 • Pilot groups in Chicago, New York, Seattle and Washington, DC. • Kick-Off Events • Chicago – Networking Happy Hour in April 2012 • 63 attendees • Seattle – Networking Happy Hour May 2012 • 46 attendees

  19. YP Groups: What Are They Doing? • Networking Happy Hours • Trips to Baseball Game/Sporting Events • Mentoring College Students • Book club – “Meet to Read” • PHR Preparation Study Groups • Trivia Nights

  20. Chapters and State Councils: What Can They Do? • On the State or Chapter Level, what are other chapters and states doing to engage and incorporate YPs into their structure? • Three Chapter Examples • CHRA – Denver • SHRP – Chicago • HR/NY – New York

  21. CHRA YP Efforts CHRA Super Mega Chapter in Denver, CO • Mentor Program • Socials • Targeted Professional Development • Volunteer Opportunities • Other local connections • Timing for events

  22. SHRP YP Engagement Efforts SHRP • Mega Chapter in Chicago • Emerging Leaders Program • YP Initiative in Chicago

  23. SHRP – CHICAGO CHAPTER OF SHRM “We are committed to our future leaders.” – SHRP Board

  24. Mission & Objectives • Recruit, ENGAGE, and retain Emerging HR Leaders • Offer compelling professional DEVELOPMENT • Advance HR profession by PREPARING our future HR leaders

  25. Structure • Board positions – Emerging HR Leaders & College Relations • Partner with SHRM & HR YP group • Committee of Emerging HR Leaders • Education, Marketing, Membership

  26. Our Committee & Emerging HR Leader Interviews

  27. Kickoff Networking Event • Free • Evening event • All Emerging HR Leaders

  28. Educational Event – The Road to HR Leadership

  29. Roundtable: Finding Your HR Niche

  30. Future Plans – What We’re Thinking • “How to Network” networking event • Mentorship program • Partnering & volunteering with area schools

  31. SHRP – CHICAGO CHAPTER OF SHRM “We are committed to our future leaders.” – SHRP Board

  32. HR/NY YP Engagement Efforts HR/NY • Super Mega Chapter in New York City • Gen XtraordinarYTMSIG

  33. GenXtraordinarY™ SIG • Special Group, Special Name • Formed in December 2010 • By-product of HR/NY branding study & personal experience of HR/NY President • Roles within SIG • Official: Chair and Co-Chair • Unofficial: Advisor/Mentor/Coach

  34. Programs/Events • Two Programs for Inaugural Year • Generational Stereotypes Defied: Removing the labels to help drive the business- November, 2011 • Generational Stereotypes Defied: It's NOT Our Birth Year that Defines Us -It's Our Unique Behavioral Strengths and Tendencies – April 25, 2012 • Other Activities • Event with Mentoring Committee- Summer 2012 • Networking events with other SIGS- TBD

  35. Best Practices • Exposure at monthly Board Meetings • Board Member liaisons • Administrative support • Continued focus on the larger SHRM YP picture • Patience

  36. Learning Curves • Looking at things from a different lens • Managing their “urgency” vs. reality of demands upon others’ times • Informal communications and message being received • Providing more direction

  37. Summary and Take-aways • State of College Relations – Healthy and Growing! (Find one near you!) • Student Engagement & Training – Annual Conference and Regional Conference Options • Recruiting from College Students – Why, How and When for your Local Chapter • Engaging Young Professionals – You Have Them, Are You Keeping Them and Engaging Them? • Some Great Examples of YP Engagement – Thanks to CHRA, SHRP and HR/NY!

  38. Call To Action Students are graduating now! • Request your lists • Schedule programs or special networking and mentoring opportunities in July – August • Invite them to your meetings in August or September • Schedule an extra ½ hour before your regular meetings to help students transition into your chapter Plan for YPs today! • As you review board positions and succession planning, consider adding YP-related board positions • Consider YP activities as part of your chapter plan

  39. Thank You • Emily Marquis, CHRA • Courtney Templin, SHRP • Heather Evans, HR/NY

  40. Questions?

  41. Questions? Contact Us! Tara A. Fournier, PHR Manager, Member Engagement tara.fournier@shrm.org 703-535-6074 Twitter: @SHRMTara Scott Ferrin, SPHR Field Services Director Southwest Central Region scott.ferrin@shrm.org 703-535-6453 Twitter: @SHRMScott

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