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ECOMM AWARDS

ECOMM AWARDS. München „Gscheid Mobil“ – Unsere Stadt bewegt Menschen. New residents – Welcome kit Munich - Almada Dipl.-Ing. Bianca Kaczor. First ideas. New resident test call. First ideas – SEGMENT staff exchange in Munich. Welcome kit. Almada. Munich.

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ECOMM AWARDS

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  1. ECOMM AWARDS

  2. München „Gscheid Mobil“ – Unsere Stadt bewegt Menschen New residents – Welcome kitMunich - AlmadaDipl.-Ing. Bianca Kaczor

  3. First ideas... New resident test call First ideas – SEGMENT staff exchange in Munich

  4. Welcome kit Almada Munich

  5. Almada’s New Residents Welcome Kit Campaign • Developed in the framework of SEGMENT Project (EIE) • “Lack of information”: the most important barrier to the use of PT by particular segments of the “new residents in Almada” target group • Concept inspired in Munich’s approach • Best practice transferred to Almada: very fruitful cooperation between the 2 Municipalities

  6. New Residents Welcome Kit to Almada • PT operatorsof Almada: • Transtejo, Transportes Tejo, S.A. • MTS, Metro Transportes do Sul, S.A. • Fertagus, Travessia do Tejo, S.A • TST, Transportes Sul do Tejo, S.A. • ECALMA, Empresa Municipal de Estacionamento e Circulação, E.M. • Transpraia, Transportes Recreativos da Praia do Sol

  7. Measured success • Among new residents who received the Welcome Kit: • Car use decreased 5,8% • PT use increased by a very significant 13,3% • Higher than usual media coverage (for positive mobility issues)

  8. Success Factors • Political support • Local commitment towards sustainable urban mobility • Fruitful and open cooperation: between local governments and local stakeholders • Will to go beyond one’s competences

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