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Retail Master Plan

Retail Master Plan. Town of Belmar, New Jersey May 31, 2006. 2. Background. Original Concept Plan Goals. 3. Connecting the Elements of Town Linking the Marina to Town Linking the Train Station to Pyanoe Plaza. Marina. Shark River. Train Station. Park. School. Town Plaza.

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Retail Master Plan

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  1. Retail Master Plan Town of Belmar, New Jersey May 31, 2006

  2. 2 Background

  3. Original Concept Plan Goals 3 • Connecting the Elements of Town • Linking the Marina to Town • Linking the Train Station to Pyanoe Plaza Marina Shark River Train Station Park School Town Plaza Working Waterfront

  4. What Belmar has to Offer 4 • A Sense of Place • A Hometown Feel • Strong Regional Demographics • Excellent Regional Access • Effective Political Leadership • A Core Ambience - Shoreline, Marina, Neighborhoods, etc.

  5. What Belmar has to Overcome 5 • Traditional Retail is located Inland • Lack of Reinvestment in existing Retail prevents Organic Growth • No focused Center in Downtown Belmar • No Critical Mass

  6. The Current Conditions 6 • Under-utilized Properties • Empty Storefronts • Surface Parking Lots

  7. The Key Strategy to AchieveEconomic Sustainability 7 • Commercial is the Key to boosting the Tax base • Retail is the most viable Commercial Option • Office to be integrated

  8. Metrovation—The Company 8 • Revitalizes underutilized areas through creative redevelopment, thoughtful marketing and proactive management of unique real estate development projects. • Has developed and redeveloped over the 25 years of company’s existence. • Currently holds unique properties in California, Washington and New Jersey, comprising retail, office, hotel and residential properties. Local projects include the Grove at Shrewsbury and Brook 35 Plaza. • Focuses on creating the right mix of tenants to ensure long-term stability and adaptability to specific market conditions.

  9. Metrovation Retail Development Philosophy 9 • Respect for the Community’s Vision • Integrate Existing Retailers • Neighborhood Sensitivity • Attention to Detail • Respect for the Past • Forward Thinking • Nurturing Projects over Time

  10. 10 Metrovation East Coast Projects Select Properties in Downtown Red Bank Red Bank, New Jersey West Side Loft Red Bank, New Jersey Brook 35 Plaza Sea Girt, New Jersey The Grove at Shrewsbury Shrewsbury, New Jersey West Side Arts District Downtown Red Bank Brook 35 Plaza The Grove

  11. Metrovation West Coast Projects 11 Crossroads Bellevue, Washington Five Points Plaza Huntington Beach, California Oakland Ironworks District Oakland, California Southside Shopping Center Santa Rosa, California Hotel Healdsburg Healdsburg, California Crossroads Oakland Ironworks District Southside Shopping Center Hotel Healdsburg

  12. 12 Retail Market Strategy

  13. Broad Retail Strategy 13 • Critical Mass must be created to attract local, regional and super-regional customers and tenants. • Pedestrian Street-life with gracious Open Space • Create a Destination / Sense of Place • Cohesively Connecting Water to the retail area

  14. Retail Strategy 1: Two Complimentary Retail “Centers” 14 Destination “Hubs” • Development “Drivers” • “Spillover” Effect MARINA Recreational / Seasonal TOWN CENTER FISHERMANS VILLAGE Destination Destination MAIN STREET Service / Everyday Convenience

  15. Retail Strategy 2:Retail Visibility 15 • Visibility from Major Roads (Rt. 35) • 10th Ave Gateway • All Retail on Vehicular Road Frontage • Easy Access to Parking Gateway Rt. 35 Train Station 10th Ave Pyanoe Plaza Main Street

  16. Retail Strategy 3:Working with Existing Retailers 16 • Talk to individual Tenants and Understand their Goals • Use a well-designed Tenant Merchandising Plan to match the Goals of the Project with Tenant’s objectives • Work with successful Retailers to enhance their Business presence • Relocate strong Tenants in the Redevelopment Area to locations that further enhance their Businesses • Implement an Overall Main Street Leasing Program as a part of the Relocation program

  17. 17 Plan Strategy

  18. The Key Opportunity 18 The Creation of a “Lifestyle Town Center” • National Trend • Main Street Orientation • Sense of Community • Mixed-Use (retail, residential and office)

  19. Town Center Plan: Option 1 19 Town Square Train Station Parking 8th Ave 10th Ave Pyanoe Plaza Main Street

  20. Town Center Plan: Option 2 20 Pedestrian Bridge Train Station Town Square Anchor Parking Anchor Anchor 8th Ave Anchor Pyanoe Plaza 10th Ave Promenade Park Main Street

  21. Comparisons of Plans 21 • Overall Buildings: Interesting and Unique Facades vs. a Low Visibility, Traditional Project • Tenant Mix: Destination-Oriented vs. Service-Oriented • Tenant Presence: Retail with a strong Visual Impact and Excitement vs. Shops with a Traditional Town Presence • Open Space: Gracious Environment / Active Open Space vs. Traditional Sidewalks

  22. Town Center Plan 22 Clock Tower + Bridge Retail Program • Food Market • Cafes & Gourmet Restaurants • Bookstore • Home Furnishings • Specialty Foods / Bakery / Wine Shops • Gifting & Collectibles • Fashion Apparel & Accessories • Sports Goods / Apparel • Game Stores / Toy Shops • Spa / Health Club • Health Foods / Wellness Products View to River 10th Ave Promenade Train Station Major Amphitheater Town Square Major Events Area / Interactive Fountain Major Rest. Major Rest. Muse 10th Ave Rest. Main Street

  23. Town Center Program / Mood 23 23

  24. View from 10th Ave 24

  25. Blow-up Views from 10th Ave 25

  26. View from Main Street 26

  27. Blow-up Views from Main Street 27

  28. View of Belmar Town Square 28

  29. Fisherman’s Village Program / Mood 29 29

  30. Fisherman’s Village Plan 30 Retail Program • Fish Market • Seafood Restaurants • Nautical Goods / Fishing • Nautical Apparel & Accessories • Cafes / Pubs / Supper-clubs • Art Galleries / Arts & Crafts • Souvenirs • Scuba Shops • Kayak Rentals Rt. 35 Miniature Golf Boardwalk Shark River Inlet Park Fishing Dock Restaurants / Entertainment Transient Boat Slips Circle Fish Market River Ave 6th Ave 7th Ave Park Rt. 71 Main Street

  31. Marina Program / Mood 31

  32. Marina Plan 32 Retail Program • Bike/Rollerblade Concessions • Fishing Concessions • Boat Rentals • Family Oriented Restaurants • Souvenirs • Seasonal Tiki Bar Tiki Bar Lighthouse Kiosks Parking Charter’s Boats Board Walk Rt. 35 Warming Huts Pedestrian Bridge Activity Center Plaza 10th Ave Promenade Park Miniature Golf Train Station 8th Ave 7th Ave Town Square

  33. Main Street Program / Mood 33

  34. Main Street Plan 34 Retail Program • Coffee Shops • Variety Stores • Drugstores • Hardware / Home Appliances • Furniture • Personal Services • Financial Services • Office Supplies / Deli • Music Stores / Video Stores • Café’s Rt. 35 Train Station Town Square 10th Ave Promenade 8th Ave 7th Ave Fisherman’s Village Main Street Rt. 71

  35. Belmar Seaport Village Retail Master Plan 35 Tiki Bar Lighthouse Kiosks Marina Charter’s Boats Parking Rt. 35 Board Walk Pedestrian Bridge Warming Huts Activity Center Plaza Park Miniature Golf Rt. 35 Train Station Town Square Park Board Walk Town Center 10th Ave Promenade 8th Ave 7th Ave Fisherman’s Village Park Rt. 71 Main Street

  36. Redevelopment Plan Regulations 36 • Retail / Commercial Frontage • Retail Use Zones

  37. Retail Program Strategy 37 37

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