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SR61 Industrial Scanner Update - Distributor Briefing

SR61 Industrial Scanner Update - Distributor Briefing. 29 June 2012. Agenda. SR61B Family Refresh New models Replacement models – new part numbers New discount schedule New pricing SR61T Pricing Update Timing. New models. SR61BHP Featuring EA30 scan engine, as in SR61THP

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SR61 Industrial Scanner Update - Distributor Briefing

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  1. SR61 Industrial Scanner Update - Distributor Briefing 29 June 2012

  2. Agenda • SR61B Family Refresh • New models • Replacement models – new part numbers • New discount schedule • New pricing • SR61T Pricing Update • Timing

  3. New models • SR61BHP • Featuring EA30 scan engine, as in SR61THP • 1D & 2D scanning • Superior motion tolerance • SR61BDPM • Optimised for Direct Part Marking • Targeted at manufacturing

  4. SR61B FamilyModel Number Configurator SR61B xx – x xx xx = revision 02 = initial release 0 = standard engine 1 = special release 9 = Non Incendive • SR61BXR-002 (EX25C engine) • SR61BHP-002 (EA30 engine) • SR61B1D-002 (EV10 engine) • SR61BDPM-002 (EA30 HD optics) • SR61BL-002 (EL20 engine) XR: Extra Range HP: High Performance 1D: Linear Imager DPM: Direct Part Mark L: Laser Scanner

  5. Scanner Mapping (current SKU to new SKU) • SR61BE (EX25C engine) • SR61BA (EA11 engine) • SR61BV (EV10 engine) • SR61BL (EL20 engine) • SR61BXR-002 (EX25C engine) • SR61BHP-002 (EA30 engine) • SR61B1D-002 (EV10 engine) • SR61BL-002 (EL20 engine)

  6. Scanner Kit Mapping Current kits New Kits New!

  7. Competitive Product Line Positioning Industrial Scanners • Manufacturing Operations • Work In Process • Asset / Parts Tracking • Staging of finished goods / parts • Warehouse Operations • Shipping / Receiving • Cross Dock • Pick / Put Away • Inventory / Cycle Counts Intermec SR61BL SR61B1D SR61BHP SR61BXR SR61B DPM Motorola DS3578 LS3478ER laser Ruggedness Datalogic PM8300AR Laser PM8500 2D Honeywell 3820i linear 4820i 2D Performance Intermec offers the broadest line of Industrial HH’s!

  8. Introducing Discount Schedule I • New discount schedule for industrial scanners • Aligns with competition • More margin for you • Introduced for SR61B and SR61T from Q3 price guide • September 2012

  9. SR61B Pricing vs. Competition • Priced below competition Note: Introduction of new BXR pricing will result in removal of SR61 from Top Runners

  10. New scanner kits Discount code I Note: Introduction of new BXR pricing will result in removal of SR61 from Top Runners

  11. SR61T Pricing Adjustments • Transition to new discount schedule I • Reset the list price of the SR61TXR model • Remove from Top Runners • Q3 Price Guide (September 2012) • Also introduce SR61TDPM model

  12. Schedule • June 2012 • Brief distribution • July 2012 • Receive stocking orders • August 2012 • Distributor INsider view open • New & updated product profiles • New competitive matrix • Updated scanner selection guide • New pricing • September 2012 • Channel webinar 9 September • Public announcement & websites 13 Sept • Stock arrives in distribution (see next slide) • Q3 price guide released 7 September & SR61 removed from Top Runners

  13. Schedule – Availability by Model • September • SR61BHP • SR61BXR • November • SR61BDPM • SR61TDPM • BV, BL and BA will continue to ship with old part numbers and new pricing until existing inventory is depleted, then transition to new part numbers

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