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Web Analytics Tagging and Tracking EXPLAINED

Web Analytics Tagging and Tracking EXPLAINED. How Web Analytics Works: Tagging. http:// www.coolanalytics.com/index.htm. Web Page. Javascript “page tag”. Web Analytics Server. Visitor arrives on web page Javascript detects: What the page is

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Web Analytics Tagging and Tracking EXPLAINED

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  1. Web Analytics Tagging and TrackingEXPLAINED

  2. How Web Analytics Works: Tagging http://www.coolanalytics.com/index.htm Web Page Javascript “page tag” Web Analytics Server • Visitor arrives on web page • Javascript detects: • What the page is • Whether the visitor has been to the site before • Where the visitor came from • Etc. • Javascript makes a call to web analytics tool with all of this information • Glorious analysis ensues

  3. How Web Analytics Works: Campaign Tracking Email, iMedia, other “controlled” links http://www.coolanalytics.com/index.htm?cmp=myawesomecampaign Web Page Javascript “page tag” Web Analytics Server • Visitor arrives on web page • Javascript detects: • What the page is • Whether the visitor has been to the site before • The campaign code in the URL • Etc. • Javascript makes a call to web analytics tool with all of this information • Glorious analysis ensues

  4. Questions? http://bit.ly/waworks tim@gilliganondata.com @tgwilson

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