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Awareness SMEs on ICT and e-business

Explore how new technologies impact business competitiveness in Provence, with a focus on SMEs' adoption of ICT. Learn about programs offered by CCIMP to support businesses in leveraging ICT for growth, including workshops, training, and individual support. Discover success stories from awareness meetings and workshops, and partnerships with key actors like E-Bay and Google. Dive into the economic model supporting ICT initiatives and the ICT Regional Event in Provence, showcasing the region's commitment to digital innovation.

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Awareness SMEs on ICT and e-business

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  1. Awareness SMEs on ICT and e-business Marlène KORSIA Chamber of Commerce and Industry Marseille Provence

  2. What starting points ? • The way new technologies are used, in particular by businesses, has a direct impact on the competitiveness of a territory • The use of new technologies by SMEs is one of the government’s priorities in France : Creation of a Ministry for ICT(Development of a programme for the promotion of Digital Economy) • New technologies are part of the local authority’s strategy in Provence Alpes Côte d’Azur

  3. CCIMP : a business partner A public institution, the Chamber of Commerce represents the general interests of retailers, industry and services

  4. The CCIMP offers services to businesses : help in setting up a new business, in developping a business plan, technical assistance, help in developing innovation, entering foreign markets, use ICT...

  5. From Echangeur to “Innovation et TIC” Awareness SMEs on ICT since 10 years First by using Echangeur trademark and Network Now : Innovation and ICT department of CCIMP But how ? …...

  6. Projects Support Raising awareness A global program …. Workshop and Training

  7. Raisingawareness on ICT A global program …. 1st step must be simple and not expensive

  8. Awareness SMEs in 2010 - 45 awareness meeting on ICT in Marseille - 1080 participants Themes (some exemples) - How to create its website to satisfy and retain customers ? - How to improve the efficiency of its website by analysing its traffic ? - Electronic document management (EDM) : how to improve research, dissemination and archiving of digital documents - How to optimize the customer relationship management to successful commercial launch actions Etc...

  9. A global program …. Workshop and Training Raising awareness

  10. Workshop in 2010 (construction industry sector) - 10 workshops - 97 participants Themes (for exemple) - Responding to tenders dematerialized How to use electronic signature Prepare and answer a public tender by Internet

  11. Training on ICT use • A vocational training program for using new technologies Adapted to different targets : the use of new technologies in businesses New technologies and « new job » • Reference training actions through a partnership with reference actors E-Bay, CNIL, Google...

  12. Projects Support Raising awareness A global program …. Workshop and Training

  13. Projects support • Individual support (20 actions in 2010 ) Expressing the need Supporting the relation with the service provider 50 actions scheduled in 2011

  14. Show Room - « InnovaTIC Space » Concrete demonstration of ICT use : - Totem interactive and others tools - Augmented reality

  15. Economic model

  16. Projects Support Raising awareness Economic model Private and public funding About 60% public and 40% private Workshop and Training Free for businesses (100% Public funding)

  17. Website portal 7 Chamber of Commerce and Industry Public funding : national and local www.lenumeriquepourmonentreprise.com

  18. The ICT Regional Event

  19. The strengths More than 1285 visitors, 27 workshops … included the 1st E.tourisme forum Partners ownerships 53 exhibitors, more than 90 stakeholders, 1450 applications for appointment The presence of regional actors

  20. Some initiatives created to enhance digital economy within french firms. Such initiatives are made to reinforce their innovation capacities and their medium and long term existence : • Competitivness poles : www.competitivite.gouv.fr • Digital Passeport Project : www.econumerique.pme.gouv.fr • SME-ICT 2010 : www.telecom.gouv.fr/tic-pme2010 • Digital Meeting : www.tic-croissance.com • Answer to governmental initiative for digital audit towards SME (in process)

  21. Thank you for your attention

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