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Design of a Recruiter-Student Connection System Using Social Networking

Design of a Recruiter-Student Connection System Using Social Networking. Mary Barthelson Issam Boumlic Souheil El- Hage Ummer Shamma. Sponsored by STEMlete LLC. Agenda. Context Stakeholder Analysis Scope Gap Analysis Problem Statement Win-Win Analysis Need Statement Requirements

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Design of a Recruiter-Student Connection System Using Social Networking

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  1. Design of a Recruiter-Student Connection System Using Social Networking Mary Barthelson IssamBoumlic Souheil El-Hage UmmerShamma Sponsored by STEMlete LLC

  2. Agenda Context Stakeholder Analysis Scope Gap Analysis Problem Statement Win-Win Analysis Need Statement Requirements Possible Solutions Simulation Project Plan Department of Systems Engineering and Operations Research SYST 490 – 2013 Design of Recruiter – Student Connection System using Social Networking

  3. Private vs. Public Universities Have different funding models Have different mandates Have different admission policies and procedures. Department of Systems Engineering and Operations Research SYST 490 – 2013 Design of Recruiter – Student Connection System using Social Networking

  4. Public Universities • Our main focus will be on public universities for many reasons: • Funded by state taxpayers. • Policies are created or overseen by state legislatures. • Admissions policies are transparent. Department of Systems Engineering and Operations Research SYST 490 – 2013 Design of Recruiter – Student Connection System using Social Networking

  5. HS Recruitment Process Department of Systems Engineering and Operations Research SYST 490 – 2013 Design of Recruiter – Student Connection System using Social Networking

  6. Current Undergraduate Recruitment Process Department of Systems Engineering and Operations Research SYST 490 – 2013 Design of Recruiter – Student Connection System using Social Networking

  7. Undergraduate Recruitment • To fulfill enrollment targets: • Market towards under-filled programs • Market towards sources of applicants in the past • To stay under budget: • Focus on high producing/low cost systems • Recruit more out-of-state students • To improve quality of enrolled students: • Increase size of applicant pool • Beat competing recruiters Department of Systems Engineering and Operations Research SYST 490 – 2013 Design of Recruiter – Student Connection System using Social Networking

  8. Social Networking Websites Enable individuals to self-organize into communities for swift communication Break geographical and social barriers to communication and connection Allows connections to be identified at the global level Department of Systems Engineering and Operations Research SYST 490 – 2013 Design of Recruiter – Student Connection System using Social Networking

  9. Universities recruiting tools Department of Systems Engineering and Operations Research SYST 490 – 2013 Design of Recruiter – Student Connection System using Social Networking

  10. Commonly Used Tools CRM Tool – manages interactions with current and future students Cappex.com & Other college search sites – send list of prospective students to universities College Board website – Inquiry contact, marketing Department of Systems Engineering and Operations Research SYST 490 – 2013 Design of Recruiter – Student Connection System using Social Networking

  11. Social Networking & UniversitiesInteraction Department of Systems Engineering and Operations Research SYST 490 – 2013 Design of Recruiter – Student Connection System using Social Networking

  12. Process Summary Accepted Student Enrolled Student Graduate Student Department of Systems Engineering and Operations Research SYST 490 – 2013 Design of Recruiter – Student Connection System using Social Networking

  13. Agenda Context Stakeholder Analysis Scope Gap Analysis Problem Statement Win-Win Analysis Need Statement Requirements Possible Solutions Simulation Project Plan Department of Systems Engineering and Operations Research SYST 490 – 2013 Design of Recruiter – Student Connection System using Social Networking

  14. Recruiters • Students • Recruiters • Universities • Social Networks • Government • Advertisers

  15. Stakeholder Interactions Diagram

  16. Stakeholder Interactions Diagram

  17. Stakeholder Analysis Department of Systems Engineering and Operations Research SYST 490 – 2013 Design of Recruiter – Student Connection System using Social Networking

  18. Stakeholder Analysis Department of Systems Engineering and Operations Research SYST 490 – 2013 Design of Recruiter – Student Connection System using Social Networking

  19. Stakeholder Analysis Department of Systems Engineering and Operations Research SYST 490 – 2013 Design of Recruiter – Student Connection System using Social Networking

  20. Stakeholder Tensions Department of Systems Engineering and Operations Research SYST 490 – 2013 esign of Recruiter – Student Connection System using Social Networking

  21. Agenda Context Stakeholder Analysis Scope Gap Analysis Problem Statement Win-Win Analysis Need Statement Requirements Possible Solutions Simulation Project Plan Department of Systems Engineering and Operations Research SYST 490 – 2013 Design of Recruiter – Student Connection System using Social Networking

  22. Scope • George Mason University (GMU) undergraduate recruitment process • High school & university connection • Transfer process will not be not considered • Costs will include: labor of resources • Travel/event expenses & marketing material costs • Quality of students will be based on GPA & SAT scores Department of Systems Engineering and Operations Research SYST 490 – 2013 Design of Recruiter – Student Connection System using Social Networking

  23. Gap Analysis 9% 2% 4% Department of Systems Engineering and Operations Research SYST 490 – 2013 Design of Recruiter – Student Connection System using Social Networking

  24. Gap Analysis 27% 2% 3% Department of Systems Engineering and Operations Research SYST 490 – 2013 Design of Recruiter – Student Connection System using Social Networking

  25. Problem The labor, travel, and material costs to establish strong personal connections early in a student’s career is high due to geographical dispersion and high information costs. The highest quality students are being lost to competing universities in the current system set up to manage these costs. Department of Systems Engineering and Operations Research SYST 490 – 2013 Design of Recruiter – Student Connection System using Social Networking

  26. Win-Win SocialNetworks Make a profit by enabling universities and students to reach their goals in the most time and cost effective manner Universities Identify, compare, and recruit the highest quality students at the lowest cost, regardless of location • Students • Be identified for the best opportunities early in their academic career and receive experienced guidance

  27. Need There is a need for an increase in the quality of students enrolled to be established under budget and in enough quantities to meet target enrollment rates. Department of Systems Engineering and Operations Research SYST 490 – 2013 Design of Recruiter – Student Connection System using Social Networking

  28. Agenda Context Stakeholder Analysis Scope Gap Analysis Problem Statement Win-Win Analysis Need Statement Requirements Possible Solutions Simulation Project Plan Department of Systems Engineering and Operations Research SYST 490 – 2013 Design of Recruiter – Student Connection System using Social Networking

  29. Requirements The system shall produce between 2580 and 2690 enrollments. The system shall maintain or reduce the cost of the undergraduate recruiting process compared to enrollment service revenue by at least 8%. Department of Systems Engineering and Operations Research SYST 490 – 2013 Design of Recruiter – Student Connection System using Social Networking

  30. Requirements The system shall maintain or decrease the difference between the average GPA of accepted students and enrolled students to less than 2%. The system shall maintain or decrease the difference between the average SAT of accepted students and enrolled students to less than 2%. Department of Systems Engineering and Operations Research SYST 490 – 2013 Design of Recruiter – Student Connection System using Social Networking

  31. Possible Solutions No change Add social networking tool Change resource allocation to social networking tools Department of Systems Engineering and Operations Research SYST 490 – 2013 Design of Recruiter – Student Connection System using Social Networking

  32. No Change Pros No significant drop in enrollment rates, budget or student quality will occur. Cons • Freshman enrollment rates may continue to decrease • Losses will still be seen in failed recruiting attempts for the top students

  33. Add Social Networking Tool Pros Potential increase in enrollment rates Potential increase in student quality Potential decrease in cost Cons • Potential risk to enrollment rates, budget or student quality will occur.

  34. Change Resource Allocation Pros Potential increase in enrollment rates Potential increase in student quality Potential decrease in cost Cons • Potential risk to enrollment rates, budget or student quality will occur.

  35. Alternatives

  36. Agenda Context Stakeholder Analysis Scope Gap Analysis Problem Statement Win-Win Analysis Need Statement Requirements Possible Solutions Simulation Project Plan Department of Systems Engineering and Operations Research SYST 490 – 2013 Design of Recruiter – Student Connection System using Social Networking

  37. Method of Analysis Department of Systems Engineering and Operations Research SYST 490 – 2013 Design of Recruiter – Student Connection System using Social Networking

  38. Method of Analysis Department of Systems Engineering and Operations Research SYST 490 – 2013 Design of a Recruiter – Student Connection System using Social Networking

  39. Simulation Goal Determine the recruitment process that produces the highest quality students at the lowest cost, and which social networking tools will facilitate this. Department of Systems Engineering and Operations Research SYST 490 – 2013 Design of Recruiter – Student Connection System using Social Networking

  40. Design of Experiment Student Surveys (High school and College) • Google Forms • Distributions for student demographics • Social networking preferences • Develop assumptions Department of Systems Engineering and Operations Research SYST 490 – 2013 Design of Recruiter – Student Connection System using Social Networking

  41. Design of Experiment Interview/Survey of Admissions Employees • Distributions for the number of applicants, admissions, and enrollments and their associated GPAs and SAT scores • Admissions process and sub-processes • Finalize scope • Develop assumptions Department of Systems Engineering and Operations Research SYST 490 – 2013 Design of a Recruiter – Student Connection System using Social Networking

  42. Design of Experiment • Queuing model in Arena • Model processes a high school student goes through once contact is made with the university until the student exits the system or enrolls Department of Systems Engineering and Operations Research SYST 490 – 2013 Design of a Recruiter – Student Connection System using Social Networking

  43. Preliminary Simulation Goal: Determine the recruitment process that produces the highest number of applications of the highest quality students at the lowest cost and determine which social networking tools facilitate this modified process. Department of Systems Engineering and Operations Research SYST 490 – 2013 Design of a Recruiter – Student Connection System using Social Networking

  44. Preliminary Simulation Department of Systems Engineering and Operations Research SYST 490 – 2013 Design of a Recruiter – Student Connection System using Social Networking

  45. Preliminary Simulation Department of Systems Engineering and Operations Research SYST 490 – 2013 Design of a Recruiter – Student Connection System using Social Networking

  46. Preliminary Simulation Department of Systems Engineering and Operations Research SYST 490 – 2013 Design of a Recruiter – Student Connection System using Social Networking

  47. Inputs (In progress) Research and survey data will determine what inputs are used in the model. Entities Currently the only numerical data available on student entry into the system is a broad overview, although the model below depicts multiple known sources of entry into the system Department of Systems Engineering and Operations Research SYST 490 – 2013 Design of Recruiter – Student Connection System using Social Networking

  48. Inputs (In progress) Attributes Attributes will be assigned for GPAs, SAT scores, and predetermined values for whether a student will contact the university, apply, be accepted, and enroll. A cost will also be added to each student’s total recruitment cost to reflect costs associated with subscriptions to the various social networking sites. Department of Systems Engineering and Operations Research SYST 490 – 2013 Design of a Recruiter – Student Connection System using Social Networking

  49. Inputs (In progress)

  50. Assumptions The scope will be finalized after a full data analysis of the survey and interview results. Assumptions will be developed to supplement information deemed essential that is unobtainable. Most assumptions will either involve simplification of processes or estimation of cost. Department of Systems Engineering and Operations Research SYST 490 – 2013 Design of a Recruiter – Student Connection System using Social Networking

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