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Capabilities Briefing March 6, 2014

Capabilities Briefing March 6, 2014. About Us. Fully integrated marketing communications Team of 50+ #14 on  O’Dwyer’s  list of largest healthcare PR firms Top 15 GSA AIMS Contractor Annapolis and D.C. Offices. Government. Healthcare. The Crosby Team for AHRQ.

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Capabilities Briefing March 6, 2014

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  1. Capabilities Briefing March 6, 2014

  2. About Us • Fully integrated marketing communications • Team of 50+ • #14 on O’Dwyer’s list of largest healthcare PR firms • Top 15 GSA AIMS Contractor • Annapolis and D.C. Offices

  3. Government Healthcare

  4. The Crosby Team for AHRQ Leader in health research, program implementation, evaluation. The Center for Community Health & Evaluation and the MacColl Center for Health Care Innovation bring research and evidenced-based innovations to care delivery. Nation’s most trusted provider of health information and largest provider of health education/CMEs. An innovation consultancy, helping healthcare organizations find new ways to collaborate, learn and enter new markets. Leading manager of in-person and virtual conferences, meetings and workshops.

  5. The Crosby Team for AHRQ National Area Health Education Centers Organization provides reach in rural and urban communities. Leading behavioral science researchers: organizational change, knowledge management, diffusion of innovations. Policies and practices to end disparities in healthcare.

  6. Our Integrated Approach/Capabilities

  7. Disseminating PCOR Through Clinical Decision Support • CDS Stakeholder Input • Market Analysis and Environmental Scan • Focus Group Research • Strategic Roadmap for PCOR Dissemination Knowledge Suppliers Professional Societies EHR/CDS Vendors CMIOs/CNIOs Clinicians/End-Users Patients

  8. Helping Clinicians Improve Care For Chronic Pain Patients • Clinical outreach and knowledge transfer initiatives • Create tools and patient aids to increase utilization • Promote research studies: posters, jackets, microsites • Conference support – materials, presentations, outreach Implementation Guides Clinical Study Microsite and Slip Case

  9. Digital Tools Help People Make Healthy Choices • Daily text-based interventions make the desired behavior easy • Seamless links to branded online platforms (mobile, web) • Increase awareness through integrated communications

  10. Communications research, creative testing • Multi-cultural outreach, PSAs, media relations • OPO network collaboration National Outreach To Increase Organ Donation

  11. Donation Process Video Facebook Page (100k+ Likes) Mobile Website

  12. Supporting a National Healthcare IT Initiative • Encourage healthcare organizations, IT service providers to get CORE certified • Open doors for C-level dialogue • High-impact ad, media coverage

  13. Two Decades of Grassroots Tobacco Prevention Programs Gaming App Educates Teens Toolkits for Educators and Public Health Officials

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