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Leadership & Technology: Oil & Water?

Leadership & Technology: Oil & Water?. Cathy Packard Director of Technology Services Sheeraz Haji CEO, GetActive Software March 24, 2005. Agenda. Introductions Sheeraz Haji, CEO GetActive Cathy Packard, Director Tech Services, MSO

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Leadership & Technology: Oil & Water?

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  1. Leadership & Technology: Oil & Water? Cathy PackardDirector of Technology Services Sheeraz Haji CEO, GetActive Software March 24, 2005

  2. Agenda • Introductions • Sheeraz Haji, CEO GetActive • Cathy Packard, Director Tech Services, MSO • Input from the audience: who you are; what you want to get from this session • What keeps Leaders awake at night about technology? • Solutions • The future

  3. Feedback from the audience • Define Leadership • What are your opinions on Leadership and Technology? Has the climate changed?

  4. Technology and Nonprofits Today October 2004 interviews:“Technology is so mission critical to a nonprofit now that when they go through strategic planning it’s as important to get an IT expert involved as a financial expert.” Ed Batista, past Executive Director of NTEN “Today, nonprofit agencies rely on technology services from groups like the Center like people rely on doctors.” Joni Podolsky, author of Wired for Good, Strategic Technology Planningfor Nonprofits

  5. McKinsey Best Practices Systems and Infrastructure 1 Physical – buildings and office space 4 Levels of Technology • Telephone/Fax • Website • Computers, networks, apps and email • Database

  6. Sheeraz • What keeps me awake at night about technology as CEO of a for-profit company • What I run into with ED’s of nonprofit companies when selling to them.

  7. Brilliant Executive Decisions .... On Wednesday, September 26, 2001 Exodus Communications®, Inc. (NASDAQ:EXDS) announced today it filed voluntary petitions for reorganization under Chapter 11 of the U.S. Bankruptcy Code. July 19, 2002 WorldCom files largest bankruptcy ever Nation's No. 2 long-distance company in Chapter 11 -- largest with $107 billion in assets

  8. $50 $25 $25 Year 1 Year 2 Year 3 $100 Acquisition Cost (Cost per email x Conversion Rate*Emails Collected) (+ Direct Costs + Indirect Costs) Show Me the Money!

  9. Do We Have a Plan? Appeals E-News Renewal Upgrade

  10. How Are We Doing? Oxfam America Email: Campaign Monitoring and Benchmarking $$ • 50% HTML Open Rate • 16,445 Messages Sent (12,825 in HMTL) • 531 Bounces (3%) • 109 unsub (0.5%) • 2,065 Unique Clicks on Link • 1,792 Participated • ~13% CTR on all received • ~25% CTR on all opened • 87% convert from Click • ~11% of all recipients

  11. Are We Integrating?

  12. Are We Integrating? Departments Affiliated orgs Fundraising Media Events Advocacy Content Constituents Major gifts Membership eNewsletters Prospect lists Web Content Other content Activists Volunteers Advocacy Programs Partner lists Events Staff & Affiliates Local Direct mail Phone, fax, in-person, other Channel Email Direct Mail Web

  13. Charitable Way vs. Cisco?

  14. What the ED’s said January 2005, Executive Director Focus Group on “What keeps you awake at night regarding technology?” • Volunteers run technology in over half – unstable situation • Training and maintenance are critical and under-funded which results in episodic, not smooth operations • Lack of access to/confidence in mission critical data • General lack of control over processes and procedures

  15. Example: Tech Requirements • What do you FORCE your staff to do? • The hardest thing to make funders understand is you need more than just the computer, you need knowledgable people to run them. • The thing about tech is there is so MUCH to think about…electrical outlets!

  16. Example: Typical Tech Grant • $50K grant for 17 computers and 3 servers three years ago • “Staff didn’t know what to do with them” • No plan for training and maintenance • Need a plan now to replace these computers

  17. Solutions • Know the total cost of ownership • Technology Plan – can save you 10% or more • Scheduled Maintenance - can save 20% or more • Processes and Procedures • Know your security policies

  18. Solutions • Benefits of outsourcing (e.g. budgetable) • Maintenance, support, and training • ASP pricing allows budgeting over long term not a large lump sum, etc. • Database solutions, integration

  19. “Thanks to the Center, I am relieved to have a plan for what I need and a partner that can help me get there cost-effectively. I also know how much it will cost this year and next.” Peggy Dyer Executive Director Rise School  Technology Plan

  20. Scheduled Maintenance “I agreed to be an early adopter of the Center's monthly maintenance program because I appreciate the importance of having regular scheduled maintenance at a budgetable fee to keep my newly donated computers at peak performance.  One of the side benefits is it's a relief to have them tell my staff what they can and can't download to keep us from being vulnerable to spyware and viral attacks.”  Kristianne Hinkamp, Executive Director, Victims Outreach

  21. The Future what leaders should be worried about • What the Internet and email have done to Security & Privacy • Auditors require Business continuity and Disaster Recovery plans • Funders require a technology plan

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