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App Remarketing: Engaging your Consumers Once Again

Prediction Analysis‬ and ‪Remarketing‬ are changing the way marketers are planning their engagement and conversion strategy. Let’s unlock the power of remarketing and leverage user data for effective and personalized marketing campaigns with App42MA: http://app42ma.shephertz.com/ <br>

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App Remarketing: Engaging your Consumers Once Again

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  1. Remarketing: Engaging Your ConsumersOnce Again -Naman Kapur Product Marketing Head ShepHertz

  2. What exactly is Remarketing? • Added to custom list based on in-app actions • User interacts with your app/web • Sees Remarketing ad on Facebook/Websites offering benefits and suggestions • User leaves • Completes the activities or takes further actions • Banner prompts that user to return to your app/web

  3. App Remarketing in App42 MA Configure Segment Advertise Inject

  4. Typical Sales Funnel Issues A. “We love installs” 1. 99% budget is spent on app installs 2. Commonly found in well funded business apps 3. 20% apps are used only once B. “We love our app” 1. large part of the budget is spent on development 2. limited marketing budget 3. high probability of one time usage C. “Our Customers don’t love us” 1. Most common funnel problem 2. high browsing rate but low purchase rate 3. explore on mobile, convert on web, that too with some competitor D. “We only love premium customers” 1. business targeting only premium customers so losing out mass market 2. rising cost per premium users 3. attractive features but revenue not steady

  5. App42 MA Prediction Analysis Predict Analyze Target & Engage

  6. Why Predictive App Marketing? IMPROVE RETENTION INCREASE CONVERSION WIN CUSTOMER LOYALTY COMPARE ACTIVITIES

  7. Introducing Pre-emted Marketing Or simply: Pre-Marketing • Classification • Generates data while taking certain actions • User interacts with your app • Deploy campaigns based on the likelihood of his future activities • Predict if he will eventually churn or convert • Propensity to convert • Propensity to churn • Reduce churn and increase conversions • Influence his future moves for better retention • Target them with Remarketing

  8. ShepHertz App42 Omni-Channel Platform Enterprise Apps (External + Internal) Wearables IoTApps Omni-Channel 750+ APIs 30+ Cloud Services Realtime Messaging System Actionable Analytics API Management IaaS Providers – IBM, vCloud Air, AWS, Azure Hybrid Enterprise OnPremise

  9. Thank You Visit: www.shephertz.com http://app42ma.shephertz.com http://api.shephertz.com Reach out to me: naman.kapur@shephertz.com

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