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AII: Advocacy for Diversity in Entertainment

AII, led by Dr. Stacy L. Smith, is a leading think tank studying diversity in entertainment through data-driven research. We offer insight and solutions to foster inclusion and give a voice to marginalized groups.

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AII: Advocacy for Diversity in Entertainment

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  1. Led by Dr. Stacy L. Smith, AII is the leading think tank studying diversity in entertainment through original research and sponsored projects. Uses data-driven and theory based research to offer insight and evidence to industries on where diversity is needed and how to achieve it RESEARCH ADVOCACY Exists to foster inclusion and give a voice to disenfranchised or marginalized groups Offers simple actions for complex solutions to facilitate social change at the student, industry and societal level ACTION

  2. Sample: 100 Top-Grossing Films (2016) Unit of Analysis: Speaking or Named Character Measures: Demographics (gender, race/ethnicity, age) Domesticity (parental status, relational standing) Sexualization (sexy attire, nudity, attractiveness)

  3. How inclusive is Hollywood when it comes to hiring practices?

  4. What prevents more women from being in the director’s chair?

  5. Theorist: Alice Eagly (Northwestern) Leadership traits align with agentic or masculine traits • Assertive • Controlling • Tough Leadership traits do not align with feminine attributes • Nurturing • Kind • Helpful Result:Being a leader and being female are incongruous

  6. Not projected into leadership roles Punished in leadership roles

  7. Solutions • Just Add Five • Inclusion Rider • Modified Rooney Rule

  8. Inclusion Rider What it is: Clause in an actor’s contract that stipulates that equality must be part of the process for casting and filling behind the scenes roles Partnered with Fanshen Cox DiGiovanni at Pearl Street and Kalpana Kotagal at Cohen Milstein to devise How Hollywood Can Use It: When it makes sense for the story • Cast characters to match demography of the setting • Consider women and underrepresented individuals for roles that traditionally skew male

  9. Modified Rooney Rule What It Is: When hiring outside the organization, NFL teams must consider an individual from an underrepresented racial/ethnic group How Hollywood Can Use It: Ensure women and individuals from underrepresented racial/ethnic groups appear on consideration lists Equal to proportion in the pipeline

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