MUSEUMS FOR TOMORROW a new era a new vision a new approach

1. MUSEUMS FOR TOMORROW a new era a new vision a new approach November 2005

2. Canada is the second-largest country in the world • 10 provinces and 3 territories • Population - over 32 million • Multi-cultural country • Languages - English, French and 53 native languages

3. Alberta Manitoba Saskatchewan Newfoundland New Brunswick NWT Yukon Nunavut Quebec Ontario Nova Scotia British Columbia PEI Québec Ontario Canada has a diverse museum community

4. Canada’s Museums 2,500 museums employ 24,000 Canadians have 55,000 volunteers, 300,000 friends over 58 million visits per year

5. Financial support for Canada’s museums Federal government Provincial government Other government Admission revenues Donations Earned revenue (shops, rentals, etc.) other

6. Current Situation Chronic funding problems Museum closures / sell collections Funding frozen at 1970’s levels Attendance decline / more museums Demographic changes Old policy out of date

7. Canadian Museums Association Exploited political opportunity Created pressure for action Obtained “political will” Advisor in policy development Lobbyist for new funding

8. Canada’s Museums Have A Positive Social, Cultural And Economic Impact • Generate $17 Billion in tourism revenue • contribute more than $650 million in salaries and wages • that are invested in people and local communities • contribute positively to quality of life of Canadians • provide a strong contribution to our social economy • help shape our thinking, our values, our Canadian society

9. Canada’s Museums Provide A Unique Perspective On Canada • enable Canadians in every region to: • connect with each other & understand the realities of Canada • access life long learning • enjoy greater access to heritage activities and products • transmit a legacy to future generations • build a more understanding and tolerant society

10. MUSEUMSforTOMORROW a new era a new vision anewapproach

11. Increased engagement of citizens • Better preservation of collections and knowledge • Stabilization of museums MUSEUMSforTOMORROW For all Canadians: DYNAMIC CENTRES OF LEARNING AND CONNECTION - sources of inspiration and knowledge creation, expanding our awareness of the world .

12. MUSEUMSforTOMORROW Four interdependent strategic themes Relationship– strengthening relationship with community Dissemination- creation & dissemination of knowledge Quality Products- dynamic centers providing quality products & services to Canadians Preservation- preservation of our collective memory

13. Quality Dynamic centres providing quality products and services to Canadians Goals • stimulate public interest in museum products, increase attendance and market share • increase investment in the creation and production of exhibitions and education and cultural activities Proposals • renew and revitalize exhibits and displays to: • provide meaningful learning experiences • build membership and audiences • stimulate public interest and increase cultural tourism • build creative public programs that: • respond to community needs and expectations • result in collaborative projects • support exhibition exchange • assist with programs and activities aimed at specific groups • school groups and the young public • cultural communities and new Canadians • disabled persons • seniors • disadvantaged citizens • support marketing strategies at all levels • encourage collaborative initiatives that promote heritage tourism • facilitate export of museum products and expertise internationally

14. Relationship Revitalization of Relationship with Community: Participation and Inclusion Goals • solidify relationship between museums and communities • strengthen overall performance in meeting community expectations • encourage external focus, social responsibility, and open communication Proposals • assist museums in developing long-term strategies for responding to community needs • support initiatives aimed at gaining better understanding of audiences, their expectations, levels of satisfaction • enable communities to use assets in museums • assist with initiatives that build capacity, sustainability • hiring skilled professionals to provide quality programs and ensure succession • building strong membership and maintaining support of volunteers • help museums establish closer relationships with community groups • support communities to preserve and promote expressions of intangible heritage

15. Dissemination Centres of learning and knowledge Goals • create knowledge • ensure Canadians have access to knowledge about significant aspects of their cultural heritage • stimulate lifelong learning and knowledge exchange Proposals • support museums as major centres of research: • object related research (key collections) • thematic research • community oriented research • assist museums in reaching new audiences in disseminating the knowledge created • encourage museums in articulating collection policies, rationalizing existing collections • ensure funding councils (NSERC, SSHRC, CFI) recognize and support research in museums

16. Preservation A strategy to care for collections and to ensure a legacy for future generations Goals • provide Canadians with greater access to their cultural heritage by conserving key collections in museums • ensure a legacy for future generations Proposal • develop and implement a common strategy that addresses conservation issues • establishes a conservation network across Canada • increases capacity of major museums to conserve key collections • provides conservation services to other museums • provides financial support for: • professional conservation • conservation equipment and materials • special costs related to provision of service • assists smaller and medium size museums in securing professional conservation services for specific items or collections

17. MUSEUMSforTOMORROW New Funding Models MUSEUMS IN COMMUNITIES Multi-year, multi-dimensional funding  ranging from $25,000 to $400,000 per year MUSEUM PROGRAMMES Travelling Exhibition Assistance Professional Development International Projects Aboriginal Museums Projects Museum of Tomorrow Program MUSEUMS CORNERSTONES PROGRAMME Endowment Incentives Program Developmental Capacity Building Conservation Centres Research Granting Councils

18. CMA ADVOCACY CMA in Action • Spearheading and campaigning for a new Canadian Museums Policy • Lobbying government officials • Advising government on policy & priorities for the sector • Support from provinces and cities • Engaging our members in advocacy • Raising public awareness / media • Mobilizing Boards, Friends and Members • All political party support

19. Jardins de Métis, Grand-Métis Bata Shoe Museum, ON Vancouve, BC