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Web Services – Does Any B2B Company Value Maintenance?

B2B companies are currently run by the thought of having a website. These are considered as essential feed for business. But do any b2b company value maintenance? Find out >>

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Web Services – Does Any B2B Company Value Maintenance?

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  1. Web Services – Does Any B2B Company Value Maintenance?

  2. B2B companies are currently run by the thought of having a website. These are considered as essential feed for business. Let’s suppose someone develops a good website. It’s generating right traffic, making product sell like hotcakes, getting potential leads to the company & so on…

  3. If such a website stop functioning properly after few months what will happen to the business? It’s shaky…isn’t it? What to do? Maintain your website! Still struggling with how? Web administration will do the needful. What if one doesn’t have it? Follow the tips below!

  4. User Guide Every website has a user guide. Locate the same. Chalk out information like image sizes, resolution, alternative text(for accessibility), and optimization (so images load faster on your site). It is basically the job of front-end developers.

  5. Content Inventory Maintaining the content inventory will give a big picture of website content. Either it is manual or automated. ‘N’ numbers of tools are available. These are Online XML sitemap generatoror Content Analysis Tool. They will automatically crawl and generate a spreadsheet. Manual inventory is slow. It will furnish what one has. Hence, maintaining in the form of spreadsheet is suggested. Any basic inventory will have Title, URL, File format (HTML, PDF, DOC, TXT etc.), Author, Physical location (CMS, server… etc.), Metadata, Categories/Tags and Last updated.

  6. Metadata It describes the website individual pages that allow search engines to resume the content of each page. This helps them displaying relevant search results. It creates the first impression of your site on search engines.

  7. Editorial Calender Regularly updating their websites will help B2Bs rank better. Search engines crawl the new content faster hence directing more traffic. Sometimes websites need uniform updates. This can be achieved through editorial calendar. Excel spreadsheet or Google sheet will help do that. Content should base on feature stories, event listing, news, reports, updates, announcements, awards, social media and blog posts.

  8. Periodic Site Reviews Site content needs a review at least once in a year. Writing content isn’t literary. Everything needs to be inspected – site’s imagery, captions, navigation drop-downs, and metadata too. During the review, one should consider – Is any fact outdated, any link broken, messaging still current and effective, have the needs of my audience changed, photography or multimedia need to be refreshed, any content missing, time for a site overhaul, does the site needs to be incorporated into another & so on.

  9. Any content needs to cater to its target audience. What are the right keywords? What would be their reaction? Does the tone need alteration? All these elements need to gather at the right place for right results. Any agency offering web services for B2B companyneed to let them know of the importance for web maintenance.

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