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Sales Guide of DES-1100-16/24

Sales Guide of DES-1100-16/24. Contents. Motivation Market Trend Competitor Status D-Link’s EasySmart Switches Product Overview Product Briefing Green Technology User-friendly Hardware Design Usability Target Market Product Application Guidelines Competitive Comparison & Analysis

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Sales Guide of DES-1100-16/24

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  1. Sales Guide of DES-1100-16/24

  2. Contents • Motivation • Market Trend • Competitor Status • D-Link’s EasySmart Switches • Product Overview • Product Briefing • Green Technology • User-friendlyHardware Design • Usability • Target Market • Product Application Guidelines • Competitive Comparison & Analysis • Competitive Models • Key Comparison

  3. Motivation • Market Trend • The price of Unmanaged Switch is declining, leaving a price gap between Unmanaged Switch & Smart Switch • Chipset venders are providing chipsets that offer basic configurability features with compelling price • More & more customers require low cost edge switches with basic, configurable features • Competitor Status • Competitors from China offer very aggressive price and launch low-cost Smart Switches (eg. H3C S1500E series) • Tier-2 customers follow up the story and create a brand-new series (eg. Netgear’s Prosafe Plus series) • D-Link’s EasySmart Switches • Continues the momentum of excellent sales performance on Unmanaged and Smart Switches at the position as WW no.1 in terms of port shipment • Prevents competitors from entering SMB market

  4. Product Overview • Product Briefing • This brand-new EasySmart series comes in 16 or 24 10/100 ports and provides easy setup configurations via similar user interface as D-Link Web-based management or user-friendly SmartConsole Utility found in Smart Switches. • The EasySmart series is a new segment of switches between Unmanaged and Smart. • This series targets at SMB customers preparing for growth from simple connectivity of an Unmanaged switch to added functionality of an EasySmart switch.

  5. Product Briefing • Green Technology • The EasySmart series adopts advanced silicon to offer best power consumption compared to Unmanaged non-green models.

  6. Product Overview • User-friendly Hardware Design • Advanced Hardware • Fan-less technology: Ideal for small offices that require silent operation • Compact desktop size: The EasySmart series has the smallest dimension compared with competitors, effectively utilizing space. • Usability • Plug, and Play: The pre-set default configuration allows plug-and-play, easing the effort of setting up the switch. • Easy Setup and Configuration: Offers management via SmartConsole Utility and Web-based management without complexity.

  7. Product Overview • Usability • Simliar Web GUI design with Smart Switches: Quick configuration via D-Link style Web GUI. Tool Bar Main Configuration Screen Function Tree

  8. Product Overview • Target Market • Customers who use Unmanaged today but seek to add basic network capability • With easy-of-use management interface via SmartConsole Utility or Web Browser, EasySmart series helps customers deploy the network. • Small Office or Community without IT Staff • EasySmart series is suitable for customerswho have limited budget but require additional functionalities. • Enterprise deployment for meeting rooms and branch offices requires fundamental features • EasySmart series offers traffic segmentation/prioritization via VLAN /QoS that helps network deployment easily

  9. Product Application Guide

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