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International Congress and Convention Association

International Congress and Convention Association. How to compete for the ICCRM Eimear Dunne Dublin Convention Bureau 12 th European ICCRM Date: Friday, 23 rd June 2006. iccaworld.com. Established 2003 by;

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International Congress and Convention Association

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  1. International Congress and Convention Association How to compete for the ICCRM Eimear Dunne Dublin Convention Bureau 12th European ICCRM Date: Friday, 23rd June 2006 iccaworld.com

  2. Established 2003 by; Dublin TourismIrish Hotel FederationDublin City CouncilAssociation of Irish Professional Conference Organisers. Membership funded – currently approx 120 members 3 staff: Jean Evans, CEO Eimear Dunne, Business Development Manager Donna Brogan, Business Development Coordinator Board of Directors representing all interests of business tourism suppliers Core target sectors; - Association Conferences - International Meetings: Internal and External Meetings Dublin Convention Bureau – About Us

  3. Mission: To promote Dublin as a Business Tourism destination by creating awareness of its advantages and offering solutions that meet the needs of clients and members. Vision: A dynamic, can-do convention bureau with a strong membership base that successfully positions Dublin as a top 10 European destination. Positioning: We are positioning Dublin as an accessible destination with an excellent accommodation and service infrastructure. The DCB is promoting Dublin as a knowledge capital and a vibrant, dynamic, cultural and an exciting city to visit. In doing this we also portray Ireland as an excellent country in which to do business, thereby promoting Dublin and Ireland as a place in which to invest. Dublin Convention Bureau

  4. Know yourself/your organisation Know your product Know your suppliers Know what client wants Know how to present bid to best suit client’s wishes Know what your destination’s ‘X factor’ is DCB guidelines for submitting bids

  5. Understood association, believed Dublin could meet ICCA’s objectives for this event Active member of ICCA, CEO on board of UK & I chapter ICCA has never held an event in Dublin Obvious fit with our strengths; accessibility from Europe social/networking aspect well developed and experienced conference industry Relatively young CB – success would help build our profile in the industry Success would also promote Dublin to our peers – put us on the business tourism map Initial reasons why we wanted the 13th ICCRM to come to Dublin

  6. DCB-led bid with strong support from the industry ‘Dream team’ included Bravo Group, Citywest Hotel, Conference, Leisure & Golf Resort, Guinness Storehouse, Aer Lingus and Failte Ireland Excellent sponsorship secured Dublin wanted the 13th ICCRM and actively pursued it in a focused, co-ordinated manner Team Dublin

  7. Bid compliance Overall quality of the bid Level of support/evidence of teamwork from ICCA members in the bidding city Value for money – ICCA perspective Value for money – delegate perspective Factors considered by ICCA in destination selection

  8. Our bid document

  9. Presented in accordance with ICCA requirements Clear and easy to understand Transparency Exact costings and details of sponsorship secured Outlined value for money for delegate Detailed excellent facilities available for meeting Described appeal of social venues Demonstrated our commitment to ICCA through UK & I chapter activities Supported by letters of endorsement from ICCA members – Advantage ICO, Bravo Group, Failte Ireland, Citywest Hotel, Conference Partners, Crowne Plaza Dublin Airport, Jigsaw Management, Ovation, Platinum One, Ultimate Communications Our bid document

  10. Attendance at 12th ICCRM as speaker & to promote Dublin at closing session PR – press release issued this week Sponsorship Constant promotion over coming year through press releases, ezines, DCB website, trade shows Collaborate with ICCA through their website, announcements, ezines Our marketing support for 13th ICCRM

  11. Dublin’s destination appeal which is primarily based on intangibles such as; - our céad míle fáilte - our easygoing and fun loving people - our lifestyle or ‘craic’ (good times) - our ability to put people at their ease - our city’s combination of modern and traditional Dublin attracts high attendance rates due to its destination appeal Our ‘X factor’

  12. 13th ICCRM Dublin1st Announcement

  13. Strong educational programme Excellent networking opportunities in unique settings such as:- Citywest Hotel & Conference Centre – venue for 13th ICCRM and welcome dinner- Johnnie Fox’s in the Dublin mountains- Guinness Storehouse Experience the welcome, the warmth and the fun that Dublin is renowned for Great opportunity to extend your visit Highlights of 13th ICCRM Dublin

  14. Research Understanding of client’s needs and objectives for the event Desire to build long term, ongoing relationship with the client and demonstration of same Pro-active, professional and integrated approach High level of teamwork, enthusiasm/commitment and support from local industry Dublin represents good value for money Dublin’s destination appeal Factors contributing to our successful bid

  15. International Congress and Convention Association Thank you! How to compete for the ICCRM Eimear Dunne Dublin Convention Bureau 12th European ICCRM Date: Friday, 23rd June 2006 iccaworld.com

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