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Learn about implementing the EU Eco-label in the tourism sector, including acquisition strategies, communication plans, and stakeholder engagement. Discover tools like brochures, fact sheets, and a starter kit to support eco-labeled accommodations.
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ENERGON Work on the implementation of the EU-Eco-label, marketingLot 8 services Ernst Leitner / Rainer Stifter / Stefan Tauchhammer Start-up meeting Brussels 18/1/2006
Agriturismo Cascina, Dogliano Objectives, Approach
The main objectives National activities • Pilot-acquisition and find 25 services • Support CBs in targeted areas • Meeting with main stakeholders • Press-activities EU-wide activities • Acquisition strategy for chains, hotel groups • Tour operators communication • Get the Eco-label visible at relevant fairs
The approach • Identify potential applicants • Basic research on TAs, CS in suitable regions • Enforce targeted acquisition • Start communication to identied companies • Basic assist in application process • Support to companies to match the criteria • Develop best practice examples • Find first movers in some countries (FR, HU, CZ …) • Best practice in identified regions
Camping Mexiko, Bodensee Information Tools
The Website www.eco-label-tourism.com Tasks of the website: • Support for our marketing – keep stakeholders informed • Inform potential new applicants • Showing continuous work in progress • Performed as download centre – for press, guests and applicants
The Eco-label brochures • 6 languages: English, German, Greek, French, Spanish, Italian
The Eco-label brochures • Purpose: Overall information to potential applicants TO DO: to be translated into Czech and Hungarian by partners. 1,500 each will be printed and distributed in co-operation with national CBs
The Eco-label Fact Sheet Avail. languages: • English, • French, • German, • Greek, • Spanish, • Italian Will soon be available at the Helpdesk
Where-to-stay-guide 3 languages available: • German, • English, • Italian Mainly distributed at fairs and events.
Where-to-stay-guide • Purpose: Inform guests on all eco-labelled accommodations in Europe
The PowerPoint presentation 3 Languages: • German, • English, • Italian, • Greek To be translated into CZ, HU
Roll-ups Purpose: • Info-tool to present Eco-label visually • Will be used for presentations at meetings (fairs ...) and photo shootings (press, events). To do: Languages: Engl., Italian Size: 87 x 206 cm Available in February
The Starter-kit Purpose: • A suitcase containing application material on the EU Eco-label. To do: 250 (200 TAs, 50 CS) In English Available in February
The Starter-kit Purpose: • Provide precise comprehensive information to potential applicants during workshops Content: • Brochure, fact sheet, application pack, verification pack, Flower News, editorial letter
ITB Berlin 2005 Activities at fairs
Activities at fairs Participation at fairs 2006 • ITB Berlin March • Stand hosted by team • Acquisition contacts to TAs • Press presentation • Reisemesse Essen March • Presentation • Acquisition contacts to camp sites • BIT Milan February • Reisepavillon Hannover, February • Conference in Estoril, Portugal, February Already taken place 2006 • Ferienmesse Vienna, January 2006 • Combined presentation with Austrian Eco-label • Hosted stand with presentation of EU Eco-label • One press conference
EU-wide activities • Acquisition of hotel chains (head offices) • 5 presentation meetings • Acquisition of Camping-guides • 3 presentation meetings (GE, FR, IT) • Acquisition of tour operators • 5 presentation meetings (GE, FR, IT) • Cross-marketing (products, …) • Networking (CB contacts)
