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EU Eco-label Best Practice Textiles

EU Eco-label Best Practice Textiles. Andreas Scherlofsky Energon GmbH. Textile Situation Basic documents and Info materials Criteria Cooperation strategy How to use the label successfully The Lenzing example. This presentation. Longstanding tradition and leadership

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EU Eco-label Best Practice Textiles

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  1. EU Eco-label Best PracticeTextiles Andreas Scherlofsky Energon GmbH

  2. Textile Situation Basic documents and Info materials Criteria Cooperation strategy How to use the label successfully The Lenzing example This presentation

  3. Longstanding tradition and leadership still one of Europe’s major industrial sectors, first major player in textile exports and third in clothing highly specialised technology and a myriad of different consumer and industrial products EUR 215 bio. annual turnover, 2,6 mio. Total workforce, in EU: 110.000 companies (95% SMEs) Leading in fashion and creativity (labor-intensive!) Source: Euratex on CIRFS data, 2001 European Textile/Clothing Industry

  4. Labor cost disadvantages compared to low-wage countries Trade barriers in certain important export markets Growing shortage of qualified human resources Strict environmental and safety legislation Challanges

  5. In a world with limited resources and limited resistance of nature ... ... economy needs to become more and more sustainable (env., soc., econ.). eco-social costs costs, taxes it’s just like with quality real price Strategy: Make sustainability a USP • Real prices and socialwages which include indirect environ-mental and health costs ... • ... need communication and argu-mentation to being accepted

  6. If consumers know why and if they are sure of getting real eco-quality ... ... they are willing to pay higher prices not all consumers but enough, and not any price but i.e. 10% more Communication ► Acceptance

  7. Self awarding Ecolabels with independent audits Tests Environmental Code of practice Ecolabel Otto (mail order firm?) OEKO-TEX Textiles, skins and leather soft floor covering, upholstered furniture Textile Ecolabels and similar(selected) Consumer organisations

  8. EU Ecolabel and OEKO-TEX

  9. EU Ecolabel and OEKO-TEX

  10. EU Ecolabel and OEKO-TEX OEKO-TEX 100 OEKO-TEX 1000

  11. Performance and durability Textile Criteria LCA Limitation of the use of substances harmful to health and environment Limitations of toxic residues in fibres Reduction of pollution (air, water) during production LCA .. Life Cycle Assessment

  12. 118 awarded products from 70 companies from 17 countries mostly “final products” some fibres Licence holders

  13. Limited use of substances harmful to environment and health Reduced water and air pollution Textile shrink resistance during washing and drying Colour resistance to perspiration, washing, wet and dry rubbing and light exposure … for more details: http://europa.eu.int/ecolabel Criteria

  14. Commission Decision 1999/178/EC Commission Decision 2002/371/EC ... Revision (AFNOR) EU Ecolabel on Textiles Regulation

  15. Increase success of the Textile Ecolabel and convince textile industry to get more envolved Update and complete the criteria Take into account new regulations and standards Establish synergy between Ecolabel and Oekotex (facilicate application!) Objectives of the Revision

  16. Websites: EU Ecolabel + Product catalogue Consumer Brochure - general Consumer flyer “textiles and shoes” Promotion of DG Env. + national CBs Promotion on product and P.O.S. of the companies EU Ecolabel on Textiles Information for Consumer

  17. EU Ecolabel on Textiles Consumer brochureEcolabel Products

  18. EU Ecolabel on Textiles Consumer brochureClothing and Footware

  19. Application pack with User guide Online application form Websites of DG ENV. and CBs Business Fact sheet EU Ecolabel on Textiles Information for Industry

  20. EU Ecolabel on Textiles Business fact sheet

  21. EU Ecolabel on Textiles Steps to application

  22. example Lenzing fibres • high quality, eudermic, long-lasting and most environmentally friendly products • made from renewable resources • environmentally sound production • easier Eco-labeling for producers of textiles made from these fibers!

  23. example „Lenzing“ fibres EU Ecolabel was the PR key theme 2006 about 80 fairs world wide 21.9.06 Paris Lenzing press conference with textile press from UK, USA, FR, DE, PT, ES etc.

  24. How to successfully use the label • Press work (awarding,..) • Labels on the product and packaging • On promotion flyers • Product website • Point of sales (crowners, displays,..) • Advertisment • Events • Give aways • …

  25. EU Ecolabel Marketing Thank you

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