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3 Ideas for ABC News Health. Group D. Internal Content calendar . Revise to add topics to address the people you want to attract – i.e. one topic, parsed to different audiences/personas/demographics Segment Tweetchats for millenials with Instagram tie-ins
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3 Ideas for ABC News Health Group D
Internal Content calendar • Revise to add topics to address the people you want to attract – i.e. one topic, parsed to different audiences/personas/demographics • Segment Tweetchats for millenials with Instagramtie-ins • Instagram teaser engagements: - “Are you xxx? Send a selfie”
LinkedIn • ABC is not on it. • ABC News Health – a great way to engage professionals of all ages • Start a group – discussion • Comment in other health groups • Use Dr. Bresser and Ashton to start discussion • Show up on LinkedIn Pulse • Cross pollinate Google Hangouts Livechats
Search terms • in Twitter – for non-followers ABC News Health search brought up NBC News and others • In Google – ABC News Health = spambot • Have specialized choices • Have followups to specialized chats – may bring up more ideas for future chats