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Conflict in the media. Point 2: Entertainment Evidence: Made in Chelsea
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Point 2: Entertainment Evidence: Made in Chelsea Explain: Shows like these have conflict so that people are likely to tune in and watch the show. Arguments are entertaining and according to the Uses and Gratifications theory, people would watch this as a form of escapism, they will deal with the shows problems rather than their own. Point 1: Gets people talking. Evidence: London Riots Explain: The water cooler and the hyperdermic syringe theory suggests that people are more likely to talk about negative stories rather than positive ones. Why does the media rely so heavily on conflict? You may refer to other media texts to support your answers. Point 4: People relate more to conflict than happy stories. Evidence: Andy Gray sexist comments on Sky TV. Explain: People will relate to this conflict and some would actually agree with his views whereas others oppose it. People would come to these statements in day to day life and therefore can relate to this. Other example include seeing violence on the television and then thinking it will happen to you, so you keep watching to find out what happens. This links to the the cultivation theory and the surveillance category of the Uses and Gratifications theory. Point 3: Controversy Evidence: Xfactor, Gary Barlow ‘fag-ash breath’. Explain: This is something you would not expect to be on Xfactor and therefore more people are likely to watch. The controversy of Xfactor gets people talking and the manufactured conflict that they will be exposed to, creates more controversy and therefore more entertainment for them to watch.