1 / 14

M EDIA KIT 2019

M EDIA KIT 2019. Where Inspiration Lives Home Journal is Asia’s authoritative magazine in interiors and l ifestyle Print and digital platform, social media and signature events Connecting with a discerning audience of design enthusiasts and professionals.

spitzer
Download Presentation

M EDIA KIT 2019

An Image/Link below is provided (as is) to download presentation Download Policy: Content on the Website is provided to you AS IS for your information and personal use and may not be sold / licensed / shared on other websites without getting consent from its author. Content is provided to you AS IS for your information and personal use only. Download presentation by click this link. While downloading, if for some reason you are not able to download a presentation, the publisher may have deleted the file from their server. During download, if you can't get a presentation, the file might be deleted by the publisher.

E N D

Presentation Transcript

  1. MEDIA KIT2019

  2. Where InspirationLives Home Journal is Asia’s authoritative magazine in interiors and lifestyle Print and digital platform, social media and signature events Connecting with a discerning audience of design enthusiasts and professionals. inspiring millions of readers on how to refresh their spaces and live an inspiredlife. Bilingual (English and Chinese) monthly publication. Home Journal provides an exclusive view into the most beautifulhomesin Hong Kong and overseas, Home Journal was voted Interiors Magazine of the Year for 2 consecutive years by MarketingMagazine. ABOUT 2

  3. Home Journal’s content provides innovativeideas and fresh inspiration on how to live beautifully. CONTENT NOW Ashortlist of the hottest news andtrends MARKET Ideas and products for every room of thehome HOMES Chronicling creativepeople andspaces LIVING Ideas for travel,food, flowers and entertaining DESIGN Beautiful interiors in Hong Kong and around theglobe 3

  4. READERSHIP:152,100 CIRCULATION:39,000 DISTRIBUTION: Hong Kong, Macau, Taiwan READERSHIP 17,300 Copies distributed on news trade andsingle copysales 11,200 Direct subscriptions 5,000 Copies personally addressed andmailed to (architects and designers) Other (luxury serviced apartments, airport lounges, restaurantsand cafés, fitness centres, beauty salons andspas) 5,500 Akey reader audience over the age of 30, Home Journal reaches educated, affluent and receptive home-dwellers (both owners and tenants), architects anddesigners. READERSHIP DEMOGRAPHIC PURCHASING DECISIONS 83% have been influenced in their purchasing decisions by our marketing sections 68%are over the age of 30 68%femalevs32%male 55%are CEOs, GMs, partners, owners or professionals 70%liveinhomesover1,000squarefeetinsize Figures based on data gathered in Home Journal’s readersurvey

  5. HomeSolutions Launched in July 2014, Home Solutions is Hong Kong’s decoration and renovation bible. The annual, bilingual publication is packed with useful and inspiring ways to improve the space you live in with its room by room layout filled with photos and insights from designers and industry experts. The magazine brings you ideas for styles, materials, decoration and much more for every room in yourhome. Circulation:25,500Frequency:Annual BRANDEXTENSIONS Home Journal Buyer’sGuide The annual Home Journal Buyer’s Guide is Hong Kong’s indispensable directory to the best sources for the home, from furniture to bathroom fittings. Launched with a new, handy format, the guide is a trusted companion for all home renovationenthusiasts. Circulation:39,000Frequency:Annual

  6. HOME JOURNAL Home Journal is Hong Kong’s leading design and lifestyle magazine.Its award-winning designand targeted content provide an ideal environment foradvertisements. Asa monthly publication and because Home Journal readers tend to keep our magazines, your advertisement is in front of the HomeJournal reader eye for alongtime. EDITORIAL EXCELLENCE TARGETED READERSHIP Theeditorialenvironmentischaracterisedbyoriginal, inspiring ideas and insiderknowledge HomeJournalreadersaretypicallybetweentheagesof 30 and 59 and 78% own their own home, investment property or holidayhome Capitalisingonover37yearsofexpertise,HomeJournal is a trusted brand — our readers follow more than one ofourrecommendationsandshareitwiththeirpeers STRONG HERITAGE Figures based on data gathered in Home Journal’s readersurvey

  7. PRINT ADVERTISING RATES • Advertising MaterialSpecifications • AllEdipressepublicationsonlyacceptdigitalfilesthatmeetthefollowingrequirements: • FilesmustbeaPDFversion1.5. • Landscapeorientationadsareonlyapplicabletoadoublepagespread. • AllelementsmustbeCMYK.PleasenotethatRGBorspotcoloursarenotaccepted. • Imagesmusthaveaneffectiveresolution-300dpiishighlyrecommended. • PDFmustcontaincropmarks,positionedoutsidethebleedarea. • DigitalColourproofwithcolourprofilecoatedFOGRA39[ISO12647-2:2004]mustbe providedtoensurecolourquality.Laserprintoutsarenotaccepted. • Allfonts must be embedded. • TruetypeI,CIDorMultipleMasterfontsarenotaccepted. • TotalInkWeightmustnotexceedmagazinespecificlimitof330%. • Screen Line:175lpi. • Perfectboundgutterspreadsafetyallowance:6mmoneachsideofgutter.Nolivematter should cross thebinding gutter. 2019 RATE CARD(All rates indicated are monthly or perinsertion) • Edipresse accepts digitalads • Viadropbox (Uploadtohttp://adupload.edipressemedia.comthenpleaseclick“HongKong Home JournalTeam”) • Ondisk • Viaemail(eachPDFfileshouldnotexceed10MB) ADVERTISINGSIZES ThePublisherreservestherighttotrim10mmoffeachedgetothetrimmedpagedimension. Typematterandillustratedmaterialnotintendedtobleedmustbekepttothistolerance. TWO-PAGESPREAD Bleedsize 305mm(H) x450mm(W) Trimmedsize 299mm(H) x444mm(W) Typearea (Individualpage) 279mm(H) x202mm(W) FULL-PAGE Bleed size 305mm(H)x 228mm(W) Trimmed size 299mm(H)x 222mm(W) HALF-PAGE HORIZONTAL (Non-Bleed) 134.5mm(H)x 202mm(W) HALF-PAGE VERTICAL (Non-Bleed) 279mm(H)x 96mm(W) Perfect bound gutter spread safety allowance Acommondesignerroristocrowdthefinishededgewithtextand/orgraphics.Thismakesthe finishedproducthardertoreadandlessvisuallypleasingoverall. Ifyouopenabook,youwillnoticeanobviousmarginthatseparatesthetextfromtheedgeof thepage.Thisiscommonlyreferredtoas‘gutter’.Openamagazineandyouwillfindthesame thing- there will be elements that do bleed to edge of the page, but everything else is kept a certaindistanceawayfromtheedge. The following is a suggestion on the amount of ‘gutter’ use in your design, with a minimum requirementforIFCspreadwhichisoftenatleasta6mmawayfromthepaperedgetoimprove legibilityandtominimizeaccidentalcropping. Type area 279mm(H)x 202mm(W) Bleed size Trimmedsize Typearea Bleedsize Position IFCspread Recommendation 6mm +6mm Trimmedsize ROP 5mm +5mm Forfurtherenquiriesregardingthesubmissionofmaterials,pleasecontactyouradvertising representativeorourtrafficteam(hktraffic@edipressemedia.com) Typearea

  8. HomeJournal.com Inspired Living 24/7 Instantaccess to design news, trends and how to ideas beyond the magazine. Our online stories, videos and galleries showcase practical and design ideas and the comprehensive directory is a bible to design sources in Hong Kong. MONTHLY UNIQUE VISITORS 35,000+ MONTHLY PAGEVIEWS 100,000+ GENDER 64% Female 36% Male AUDIENCE AGE PROFILE 48% 25-34 25% 35-44 12 % 18-24 11% 45-54 4% 55+ 66,000+ FANS OFFICIAL CONTENT PARTNER 8,600+ FOLLOWERS and soon to have more …

  9. 2019 RATE CARD ONLINE ADVERTISING

  10. ONLINE ADVERTISING BESPOKE CONTENT PACKAGES SOCIAL MEDIA

  11. ONLINE ONLINE ADVERTORIAL • Online Advertorial package is a customised advertorial feature presented editorially on homejournal.com • Guaranteed 1 week exposure • on Homepage • Each advertorial article includes • 1 x Facebook Post to land to • article page • Advertising Rate : $25,000 & up

  12. DIRECTORY LISTING • Highlights • homejournal.com features a comprehensive DIRECTORY that is designed to help homeowners and creative professionals connect with the best-in-class furniture and home décor brands for their next project. • Those looking to decorate a home will be able to find the best sources for each category in a redesigned, fully bilingual platform that prioritises ease of use. • Includes • A comprehensive platform to reach homeowners and interior designers • Sort by category or alphabetical order • Company / Brand listing with 3 images • Bilingual descriptions (max. 100 words) • Includes website, social media, store address, opening hours and google map • Listing period: ONE YEAR LISTING • Advertising Rate : $24,000

  13. DESIGNERS PROFILE Highlights homejournal.com features a curated section of DESIGNER PROFILES which highlights some of Hong Kong’s best interior designers looking to realise homeowners’ visions of their perfect home into reality. Includes Company profile, Website, Address ,Facebook & 12 photos of project showcase Period: ONE YEAR Listing Advertising Rate : $30,000

  14. CONTACT US For any advertising enquiries, please contact: May Lee Commercial Director T: + 852 2117 0618 M: + 852 90747178 E: may.lee@homejournal.com For international advertising enquiries, please contact: Edmond Cheuk International Sales Director T: + 852 2859 4458 E: edmond.cheuk@edipressemedia.com Home Journal Limited 22B, Lippo Leighton Tower, 103 Leighton Road, Causeway Bay, Hong Kong www.homejournal.com

More Related