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Abra SQL Competitive Update

Abra SQL Competitive Update. Tom Tillman January 27, 2009. Topics. Ultipro competitive update (Tom Tillman) Bonus – sneak peak of Abra SQL partner incentive program (Nancy Tillman). Ultipro Product Update. CONFIDENTIAL & PRIVILEGED-Not for Distribution. Ultipro Intersourcing Offerings.

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Abra SQL Competitive Update

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  1. Abra SQLCompetitive Update Tom Tillman January 27, 2009

  2. Topics Ultipro competitive update (Tom Tillman) Bonus – sneak peak of Abra SQL partner incentive program (Nancy Tillman)

  3. Ultipro Product Update CONFIDENTIAL & PRIVILEGED-Not for Distribution

  4. Ultipro Intersourcing Offerings • Ultipro “Enterprise” • Targeted at >1000ee companies • Purchase and deployment options: • License/support software purchase; deployed on-premise (managed hosting service option available) • SaaS deployed over Internet with PEPM pricing • Sold by the Ultipro Enterprise direct sales team • Ultipro “Workplace” • Targeted at <1000ee companies (200ee-700ee focus) • Saas model • Same product as Enterprise, with different included/optional capabilities • Sold by a dedicated Ultipro Workplace sales team

  5. How Ultimate Differentiates itself • HR/Payroll is all they do - the HR/payroll vendor that dedicates all of its resources to HR/Payroll research and development -- • A “total business solution” – 1-stop workplace portal • Single integrated database and single sign-on • Integration among all functions (HR, payroll, benefits, etc) • Enter data once, available immediately • Reporting and analysis • Standard and custom • Point in time; historical • Customer service – 99% retention rate

  6. Ultipro Functionality

  7. Ultipro Pricing

  8. UltiPro SaaS and Abra SQL Comparison

  9. UltiPro “Workplace” Core PackageComparison

  10. Abra vs. UltiPro “Workplace” Pricing Comparison Assumptions Abra Assumptions: Abra SQL BYOB pricing HR, Attendance, Payroll ESS, Alerts, ToolKit, Link 5 network seats TimeSheet Abra Edition 5 nGenX seats No Implementations ABM 4 carriers No tax filing UltiPro Assumptions Pricing Core $11 PEPM <500ee $10 PEPM >500ee No Set-up/Implement

  11. ULTI 2-Year Total Price Comparison(no implementation shown) 200-700ee Focus

  12. Abra SQL BYOB vs. UltiPro Workplace(no implementation shown) – 300ee

  13. PositioningThe Abra SQL Solution CONFIDENTIAL & PRIVILEGED-Not for Distribution

  14. Abra SQL Proposal Tuning vs. Ultipro SaaS <500ee Opportunities Hosting Understand importance of hosted/SaaS to prospect. Ultipro is always SaaS. Include nGenX hosting service in proposal (perhaps as option) Implementation Target standard implementation at 40% of license + 1st year support Call out advanced/custom & on-site work separately on implementation – show the additional value Match Abra capabilities to customer needs Are all the modules needed? (Ultipro does not unbundle core) Are 5 network seats needed? (Most <500ee customers only require 1-2). This will reduce license, support & hosting costs How important is tax filing service? Ultipro is limited. If need is extensive/important you may need to propose Abra Suite) 1st year outlay a key driver for customer? Consider financing license/implementation over 3 years (KEF) Total cost of ownership Emphasize total costs over 3+ years (high SaaS costs NEVER END) Customization & Flexibility Abra can be customized (customers have their own Abra – SaaS is shared) Customer can host additional applications at small incremental hosting costs (customers have their own dedicated Abra hosting resources)

  15. Sage Abra HRMS Positioning Market Leader Designed for Mid-Size Organizations Comprehensive Capabilities Flexible & Scalable Low Total Cost of Ownership • Recognized leadership • Leader Quadrant – Gartner 2006 Mid-market HRMS MQ • Strong Performer – Forrester 2006 Mid-market HRMS Wave • “The on-premise HR solution of choice for the…SMB … company segment” – Forrester 2006 Mid-market HRMS Wave • Capabilities • Single system automates & reduces the costs of HR, Benefits & Payroll administration • Software support and services (Sage and Partner) • Grows & changes as business needs evolve • Modular software and services • Multiple database platform support • On-premise and hosted deployment options • Fits the requirements of any budget • Pay for only the capabilities needed now and add-on later • Easy to adopt and use technologies (Win, IE, SQL, .Net) • Hosting options minimize/eliminate IT impact

  16. Sage Abra + nGenX Positioning Leading & World Class Solution for Mid-Size organizations Comprehensive Solution Flexibility & Convenience Low Total Cost of Ownership • Sage Abra HRMS + nGenX • Sage Abra HRMS leadership; backed by Sage Software PLC • nGenX world class data center operations; backed by Q-Comm • Complete package • Abra software license, implementation, training & support • Hardware, system software, facilities, network • IT server maintenance, monitoring, data back-up, software upgrades, disaster recovery and business continuity • Flexibility of software ownership with convenience of IT outsourcing • Sage Abra can be fully customized in the hosted environment • Quickly & easily add Abra Modules; add/remove user access • Bring Abra on-premise should business needs change • Ability to host additional applications along with Abra • Can meet the requirements of any business budget • Own the Abra license – not perpetual “rental” payments • Spread license & other up-front costs over time with financing option • Enjoy economies of scale with virtual hosting technology • Low, fixed monthly hosting costs do not increase as Abra grows (adding employee records, adding modules)

  17. Additional Competitive Resources • Ultipro competitive report – to be posted • abrasqlhrms.com and PRO • Nancy Tillman, product marketing manager • Nancy.tillman@sage.com • 727-579-1111 x3406 • Tom Tillman, product marketing director • Tom.tillman@sage.com • 727-579-1111 x3304

  18. Questions?

  19. Abra SQL Partner Incentive Program Nancy Tillman, Product Marketing Manager

  20. Why an Incentive Program & Partner Qualifications • To reinforce the importance of Abra SQL to our mutual business success • To offer a fun and rewarding incentive in recognition of your valuable time and effort • Qualifications: • Any partner in the gold tier or higher

  21. How it Works & What’s in it for you? • Earn points for completing certain Abra SQL related activities in two main categories: • Education and training activities • Sales cycle activities • Accumulate your points and redeem them online! • Over 1,000 merchandise items • Approx. 80 gift cards • Partner employees can pool points for a ‘team reward’

  22. What’s in it For You? • Points can be redeemed for: • Approx. 1,200 merchandise items that change monthly • Approx. 80 gift cards

  23. Incentive Program Timeline • Program starts – 3/01/09! • Get a head start: Any Abra SQL educational webcasts or certifications from Jan. 1, ‘09 will be eligible for points • Program ends – 8/31/09 (6 months) • Point redemption period ends – 9/30/09 Watch for an invitation to join a webcast in late February for all the details

  24. Questions?Thank You!

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