340 likes | 790 Views
Business Communication. Lecture 1. What is Communication?.
E N D
Business Communication Lecture 1
What is Communication? Communicationmeans the act or process of giving or exchanging of information, signals or messages as by talk, gestures or writing. Technically speaking, in the act of communication, we make opinions, feelings, information etc. known or understood by others through speech, writing or bodily movement.
Communication the process oftransmitting a messagefromoneperson to anotherthrough a properchannel
The purpose of communication: stimulating some action giving information, ideas, attitudes, beliefs or feelings establishing links or relations with other people.
Stimulating action • Stimulating action may be achieved by two ways: • Expressing needs and requirements. • Persuading and motivating others the way you want them to act.
Giving information Giving information, ideas, attitudes, beliefs may be done for the number of purposes: Creating awareness Creating understanding Persuading others Influencing others
Communication Is the essence of management Needs to be effective in business
Career Success in your career is based on your ability to communicate effectively
Primerequisiteforpromotableexequtive Your ability to communicate is, in fact, your trademark. The memos, letters and reports you write, demonstrate your ability or lack of ability to communicate. Poor communication remain buried in lower, dead-end jobs.
BusinessCommunicationisgoaloriented . Therules, regulationsandpoliciesof a companyhave to becommunicated to peoplewithinandoutsidetheorganization. BusinessCommunicationisregulatedbycertainrulesandnorms. Inearlytimes, businesscommunicationwaslimited to paper-work, telephonecallsetc. Butnowwithadventoftechnology, wehavecellphones, video conferencing, emails, satellitecommunication to supportbusinesscommunication. Effectivebusinesscommunicationhelpsinbuildinggoodwillofanorganization.
Typesofbusinesscommunication Oralcommunication Writtencommunication
Oralcommunication • oralcommunicationcanbeformalorinformal. Generallybusinesscommunicationis a formalmeansofcommunication, like : meetings, interviews, groupdiscussion, speechesetc. AnexampleofInformalbusinesscommunicationwouldbe - Grapevine.
Wtittencommunication • Writtenmeansofbusinesscommunicationinclude - agenda, reports, manualsetc.
Elements ofcommunication Sender/encoder Receiver/decoder Message Channelandmedium
Encoder/sender Encodesmessage Choosesappropriatemedium Choosesappropriatechannel Solicitsfeedback Attempts minimalnoise
Decoder/receiver Decodesmessage Practicesactivelistening Providesfeedback
Formoreeffectivecommunication thereshouldbe Commonbackgroundandpurpose Interest Cooperationbetweensenderandreceiver
Medium VS Channel Channel – air Medium – airplane Channel – water Medium - boat
Thechoiceofthechannelandmediumisdeterminedbythefollowing: Purposeofcommunication Abilityofencoder to usethemedium Effectivenessofthemedium to deliverthemessage
Response Thesenderexpectsresponsewhenhetransmits a message. Responsecanbe favourableorunfavourable Immediateordeferred
Feedback isessential to communication process. FeedbacktellstheSenderthatthemessagehasbeenreceivedandunderstoodandthepurposefulfilled.
Topicsfordiscussion Whatdowemeanbyeffectivecommunication? Whyis it desirable to avoidjargon?
Keywordsreview Communication Purposeofcommunication Meansofbusinesscommunication Typesofbusinesscommunication Meansoforalcommunication Meansofwrittencommunication Elements ofcommunication Conditionsofeffectivecommunication
Communication the process oftransmitting a messagefromoneperson to anotherthrough a properchannel
Purposeofcommunication stimulating some action giving information, ideas, attitudes, beliefs or feelings establishing links or relations with other people.
Typesofbusinesscommunication Oralcommunication Writtencommunication
Meansoforalcommunication meetings, interviews, groupdiscussion, speechesetc.
Meansofwrittencommunication agenda, reports, manualsetc.
Elements ofcommunication Sender/encoder Receiver/decoder Message Channelandmedium
Conditionsofthechoiceofthemeansforeffectivecommunication Purposeofcommunication Abilityofencoder to usethemedium Effectivenessofthemedium to deliverthemessage