1 / 14

Starbucks Fast Lane

Starbucks Fast Lane. Group 5 Grady Beck Andrew Moss Shelby Barrett Casey Quirke Peihsuan Chen . Key Product F eatures. Scan-able bar code Linked to credit card and drink order Starbucks App connectivity Save your favorite drinks to app Gold plating . Key Benefits .

stu
Download Presentation

Starbucks Fast Lane

An Image/Link below is provided (as is) to download presentation Download Policy: Content on the Website is provided to you AS IS for your information and personal use and may not be sold / licensed / shared on other websites without getting consent from its author. Content is provided to you AS IS for your information and personal use only. Download presentation by click this link. While downloading, if for some reason you are not able to download a presentation, the publisher may have deleted the file from their server. During download, if you can't get a presentation, the file might be deleted by the publisher.

E N D

Presentation Transcript

  1. Starbucks Fast Lane Group 5 Grady Beck Andrew Moss Shelby Barrett Casey Quirke Peihsuan Chen

  2. Key Product Features • Scan-able bar code • Linked to credit card and drink order • Starbucks App connectivity • Save your favorite drinks to app • Gold plating

  3. Key Benefits • Speed and efficiency • Save time by skipping the line • Enhance customer experience • Earn Starbucks rewards • Increase revenue • Eco Friendly

  4. Price $15.00 annually

  5. Cost ~ $0.75/Unit Cost

  6. Distribution Channels Tried-and-tested success with previous Via’s promotion in March 2009 Will first unveil in select cities before widespread distribution • New York City, Seattle, Chicago and London

  7. Sold Where? • Starbucks stores • Starbucks vendors • Online on our website

  8. Target Markets • Primary: Young business professionals • Secondary: College students

  9. Promotion Channels Pull strategy Smartphone App Loyalty Program Word-of-Mouth Social Media and Television

  10. Social Media

  11. Loyalty Program Advertising

  12. Loyalty Program • Since 1985 we’ve rewarded our customers with a discount when they bring in personal tumblers • In 2011 and 2012, we saved more than 1.5 million pounds of paper from landfills • We’ve seen more than a 55 percent increase in personal tumbler use over the past three years

More Related