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Environmental Attitudes and Travel Behavior of Youth

Environmental Attitudes and Travel Behavior of Youth. Cindy Tse , Master of Applied Science Student, UBC Sustainable Mobility Summit 2011. October 31, 2011. Greenhouse gas emissions and air pollution from the road transport system have been rising at an alarming rate.

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Environmental Attitudes and Travel Behavior of Youth

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  1. Environmental Attitudes and Travel Behavior of Youth Cindy Tse, Master of Applied Science Student, UBC Sustainable Mobility Summit 2011 October 31, 2011

  2. Greenhouse gas emissions and air pollution from the road transport system have been rising at an alarming rate

  3. Environment and Travel Travel Behavior  Environmental Attitudes VMT  CO2

  4. Why Youth? • The generation who will bear the consequence • In the stage of shaping their attitude • Formal Education as a Public Intervention

  5. Research Objectives • Investigate the environmental attitude and travel behavior of youth • Quantify attitudes behavior relationship

  6. Survey Implementation • Implemented between April and June, 2011 in Dongguan • Paper-based survey was conducted during class time • 14 pages questionnaire covering • Environmental Value, Attitudes, Behavior, Knowledge • Travel Behavior and Attitudes • Environmental Information • Personal and Household Information • 612 Dongguan high school students participated in the study

  7. Environmental Attitudes

  8. Environmental Attitudes

  9. Travel Mode to School

  10. Actual vs Ideal Travel Mode to School

  11. What is the relationship between Environmental Attitudes and Travel Behavior? Environmental Attitudes Travel Behavior OR Travel Behavior Environmental Attitudes OR Environmental Attitudes Travel Behavior

  12. Se Structural Equation Models

  13. Key Finding • Significant and relationship between Attitudes and Travel to School by Transit • Significant and relationship between Attitudes and Travel to School by Cars, Motorcycle and Taxi • Insignificant relationship between Attitudes and Travel to School by Non-Motorized Mode (Walk and Bike) and the # of trips made per day

  14. Who is the decision maker?

  15. Travel Behavior -> Environmental Attitudes

  16. How much can Travel Behavior explain Environmental Attitudes?

  17. Is there a relationship between Environmental Attitudes and the Ideal Travel Mode? • Significant and relationship between Attitudes and Non-Motorized Mode (Walk and Bike) as ideal travel mode to school • Significant and relationship between Attitudes and Motorized Mode (Car, Taxi and Motorcycle) as ideal travel mode to school

  18. Conclusion • School should be encouraged to support active and sustainable travel (school travel plan, education curriculum) • Inform parents of the issues related to the increasing level of journeys made by car by youth

  19. Future Research • Examine the impact of environmental knowledge on travel behavior • Study teachers’, friends’ and parents’ environmental attitudes and investigate their influences on students’ attitudes • In-depth interviews with the students to explore other influencing factors • Perform the study in Vancouver

  20. Thank you!

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